The Negotiation Podcast

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The Negotiation Podcast

The Negotiation is a regular podcast, hosted by Todd Embley, that dispels the myths, educates on tac

15/03/2022

This week, Todd Embley speaks with Liam Mather, Head of Public Affairs and Communications at WPIC Marketing + Technologies.

Liam worked within the Olympic bubble at this year’s event in Beijing, so this episode is all about the Olympics!

Topics discussed include:
-Liam's personal experiences in the bubble
-The level of interest the games garnered inside China
-The state of Chinese hockey
-The stars of this year’s Olympics
-Lasting impacts of the Olympics on winter sports in China
-And much more!

Listen to the episode now:
🎧 Apple: https://apple.co/3w8ko8Q
🎧 Spotify: https://spoti.fi/3MSTKXl

08/03/2022

This episode of The Negotiation is dedicated to celebrating International Women’s Day, with our special guest Zarina Kanji.

Based in London, Zarina is the Head of Business Development for Health & Wellness and Food & Beverage Brands at Alibaba Group.

She also previously served as VP of Global Fashion Brand Partnerships at Lazada in Singapore, bringing a wealth of knowledge to this episode.

Tune in to hear about:
-Tmall’s International Women's Day
-The most sought-after products among women in 2022
-What Gen-Z female consumers are looking for
-Trends in the food & beverage space
-Why there is more demand for sleep supplements
-Western Health & Wellness trends that could appear in China
-UK and Nordic products that appeal to Chinese consumers

Listen to the episode now:
🎧 Apple: https://apple.co/3hR28bG
🎧 Spotify: https://spoti.fi/3HNIVlX

03/03/2022

This week on The Negotiation, Todd Embley talks with Art Dicker, Director at R&P China Lawyers.

Art has spent the last 14 years working in China to advise technology, manufacturing, and consumer companies on structuring their investments and managing legal risk in their operations.

In this episode, Art talks about the types of companies that are finding success in China; the nature of legal risk in the country; the historical landmarks that helped shape and form law in China as we know it today; data privacy considerations; China’s corporate laws; and common mistakes foreign companies make in negotiating and drafting contracts with Chinese companies.

Listen to the episode now:
🎧 Apple: https://apple.co/3tqOgu3
🎧 Spotify: https://spoti.fi/3ttKlwM

23/02/2022

This week, we welcome Kimberly Kirkendall back to the show!

Kimberly joined the show back in September 2020 to discuss a myriad of topics, including the art of negotiation, building relationships, managing suppliers, as well as interpreting and navigating written procedures and policy documents.

She sits down with us 18 months later to speak on what’s changed since that last conversation.

We discuss what’s happened to the global supply chain and how that’s impacted China’s economy; we look at how the business landscape has changed post-Covid; we explore whether China has slid more towards a US approach to buying; and much more. Enjoy!

Listen to the episode now:
🎧 Apple: https://apple.co/3H8XtMF
🎧 Spotify: https://spoti.fi/3IeFYMb

16/02/2022

In this episode, we speak with Mark Williams about the politics of the Asia-Pacific.

Tune in to hear about:
-Relationships between countries in the Asia-Pacific
-The biggest evolutions in the region over the last 15 years
-Major non-governmental actors in the region
-How the region's citizens regard tensions
-How the pandemic impacted politics

Listen to the episode now:
🎧 Apple: https://apple.co/3gSEVFy
🎧 Spotify: https://spoti.fi/3BqKc0w

10/02/2022

💄 This week, we're talking about China's beauty market 💄

Brand and Business Development Consultant, Karen Raghavan, joins Todd Embley on the show to share insights around:

-The dynamic between heritage beauty brands and startups
-Consumption patterns for Chinese consumers at home vs. abroad
-How the pandemic impacted retail and changed beauty brands
-Considerations for using KOLs + KOCs (influencers)
-How to market hero products vs. new products
-And much more!

Listen to the episode now:
🎧 Apple: https://apple.co/3uEx8Ds
🎧 Spotify: https://spoti.fi/3oDT6T8

02/02/2022

Don't miss this week's episode with Relay Video CEO and Founder, Jim Fields!

Tune in to hear about:
-Typical dynamics between creative agencies and their Chinese clients
-How Relay aims to create "China’s ﬁrst truly global brand”
-How roadshow videos become an IPO marketing tool for companies
-Monetizing your YouTube channel as a China vlogger in 2022
-Jim’s upcoming app, https://bit.ly/35KTwRe

Listen to the episode now:
🎧 Apple: https://apple.co/3L8pNC6
🎧 Spotify: https://spoti.fi/3J1HBN1

25/01/2022

In this episode of The Negotiation, Todd Embley speaks with international hockey consultant Mark Simon.

Mark has spent 15 years in the Chinese hockey industry, doing everything from coaching to program creation to on-the-ground operations.

Naturally, this is a hockey-centric discussion, but the business and cultural nuances are plentiful as Mark and Todd explore the game’s growth and future in China.

Listen to the episode now:
🎧 Apple: https://apple.co/34ab0Wb
🎧 Spotify: https://spoti.fi/347qFpx

10/01/2022

Catch 5 New Digital founder, Michael Zakkour, on the latest episode of The Negotiation to hear predictions for China in 2022.

Listen to the episode now:
🎧 Apple: https://apple.co/3fpwt01
🎧 Spotify: https://spoti.fi/3GdLUnv

05/01/2022

We're back with our first episode of the new year!

5 New Digital founder, Michael Zakkour, once again joins Todd Embley on the pod to share his predictions for China in 2022.

They dive into the major e-commerce and consumer trends that dominated China in 2021; the top-performing categories in China right now and those that are on the way up; digital platforms to keep an eye on this year; and much more!

Listen to the episode now:
🎧 Apple: https://apple.co/3FYBNTn
🎧 Spotify: https://spoti.fi/3pWdiRe

“Chinese companies have been far better than their Western counterparts at making digital commerce, shopping. It’s social, it’s fun, it’s engaging, it’s robust, it’s loud, it’s colorful. It’s everything that shopping should be.” - Michael Zakkour on The Negotiation

15/12/2021

In this episode, we speak with Gordon Houlden, Director and Professor of Political Science at the China Institute, as well as an adjunct professor of business at the Alberta School of Business, University of Alberta.

They delve into China's maritime positioning and activities, discussing:
-The maritime geography of China
-What is UNCLOS and why does it matter?
-The PRC’s long-term objectives in the South China Sea
-Whether China's actions in the South China Sea reflect their words
-Why China cares about other regions such as the Arctic
-And much more!

🎧 Apple: https://apple.co/3s4OFDy
🎧 Spotify: https://spoti.fi/3m9KvGy

08/12/2021

🏂 We're back talking about snow sports in China - this time with the person heading up the most famous brand name in snowboarding...

Todd Embley speaks with Craig Smith, CEO of Burton Snowboards China!

Tune in to hear about:
-Snowsports culture in China versus Japan
-Consumers in China’s snowsports industry versus the West’s
-How Burton markets and localizes snowsports in China
-Marketing snowsports as a lifestyle in China
-The evolution of retail in China and how Burton has adapted
-How to set goals and strategize for a market entry into China
-The impact of the 2022 Winter Olympics on Burton China

🎧 Apple: https://apple.co/3EHNH3x
🎧 Spotify: https://spoti.fi/3DA8ip5

30/11/2021

Curious about China's fashion scene?

This week, Todd Embley is joined by Elsbeth van Paridon, founder of The China Temper!

They dive into China's fashion scene, discussing:
-Contemporary China through the lens of fashion and culture
-Fashion and individuality among China’s younger generations
-China’s fashion scene today and how it differs from that of New York
-The urban underground scene in China
-China's fashion icons and the future of fashion

🎧 Apple: https://apple.co/3rpOIcU
🎧 Spotify: https://spoti.fi/319u7Pl

24/11/2021

This week, Todd Embley speaks with not one but two amazing guests - Carly Ramsey and Rosie Hawes, both with the China division of Control Risks, a global consultancy headquartered in London.

They start by defining political risk and its relevance to businesses in China; they discuss the speed at which the government works and how businesses can keep up and adapt to the ever-changing environment there; they talk about the different approach to due diligence one should take in China vs. other North Asian markets and how to factor in political and regulatory risks; and more.

Listen to the episode now!

🎧 Apple: https://apple.co/3DPMC9B
🎧 Spotify: https://spoti.fi/3nNSHgS

17/11/2021

In this episode, we're of course talking about this year's Singles' Day!

Jacob Cooke, Co-Founder and CEO of WPIC Marketing + Technologies, returns to the show to discuss another record-breaking 11/11 shopping extravaganza.

Key talking points include:
-Whether Singles' Day matched Jacob's expectations
-Platforms that will gain traction at next year's 11/11
-Creative marketing tactics used at this year's festival
-How this year's GMV compares to 2020s
-Whether there is still room for foreign brands going forward
-What to know about Pipl (Personal Information Protection Law)

🎧 Apple: https://apple.co/3npHmDF
🎧 Spotify: https://spoti.fi/3DqB9wM

09/11/2021

This week, Todd Embley chats to Steve Hoffman, award-winning author and Chairman & CEO of Founders Space - ranked the #1 incubator for overseas startups by Forbes and Entrepreneur Magazines.

🔥 Hot talking points include:

-Launching Founders Space in China
-Why Steve wrote Make Elephants Fly
-Mentoring Chinese vs Western entrepreneurs
-What Western startups need to know if they want to enter China
-China’s unique (and often misrepresented) approach to innovation
-Why Steve wrote The Five Forces That Change Everything
-Whether China will win the battle for AI supremacy

Listen to the episode now:

🎧 Apple: https://apple.co/3D1CPwG
🎧 Spotify: https://spoti.fi/3bXp320

03/11/2021

⛷️ We're back talking about the upcoming 2022 Winter Olympics in Beijing ⛷️

In this episode, Todd speaks with Justin Downes, President of Axis Leisure Management.

They discuss the before and now of the snow sports industry of China; what preparations for the Olympics look like; ski resort development in China and the underlying economic factors; whether the government is on track to reach its aspirational goal of 300 million winter sports enthusiasts; and more!

🎧 Apple: https://apple.co/3nU4YiM
🎧 Spotify: https://spoti.fi/3q5LoTC

27/10/2021

🛍️ The world's largest shopping event is just around the corner 🛍️

WPIC's CEO on the ground in China, Jacob Cooke, joins Todd Embley to share insights and predictions around this year's 11.11 Singles' Day.

They discuss:

- Trends that have shaped consumer behaviour in 2021
- How different categories have fared over the past year
- Which categories are predicted to be successful on Singles’ Day
- New tactics brands will use aside from discounts
- The importance of having inventory on the ground for Singles’ Day
- How brands are preparing for fallout due to supply chain issues
- Potential long-term effects of this year’s 11.11
- And more!

🎧 Listen to the episode now:

Apple: https://apple.co/3pYAJtV
Spotify: https://spoti.fi/3nzaS8Q

20/10/2021

This week, Todd Embley speaks with Jia Wang, Interim Director at the China Institute, University of Alberta.

They discuss how the Canada-China relationship has evolved since the 1950s, how it can recover from its strained state over the past few years, what the future might hold for relations, and much more!

Listen to the episode now:
🎧 Apple: https://apple.co/3C3cnlB
🎧 Spotify: https://spoti.fi/3C60tHO

13/10/2021

Catch part 2 of our conversation with Freddie Bacon, Director of Sport Development at Axis Leisure Management.

We discuss how technology is being used to improve and scale winter sports in China, the work Freddie is doing with Burton Snowboards to create a network of snowboard academies across China, and more.

🎧 Apple: https://apple.co/3oYzIBg
🎧 Spotify: https://spoti.fi/3DyxXPk

05/10/2021

With the 2022 Winter Games in Beijing fast approaching, we're going to start mixing in some guests who are playing a pivotal role in growing China's snow sports market.

Joining us this week is Freddie Bacon, Director of Sport Development at Axis Leisure Management.

In part 1, we talk with Freddie about the various factors fuelling snow sports in China, what it’s like learning to ski or snowboard in the country, the economics of lessons, and where China can potentially find enough instructors to meet demand.

🎧 Apple: https://apple.co/2YvKOCZ
🎧 Spotify: https://spoti.fi/3Fj2IcM

28/09/2021

In this episode of The Negotiation, we continue our conversation with Rui Ma, China Tech Analyst and creator of Tech Buzz China.

We discuss the major tech trends that are currently taking place in China; why offline retail continues to hold strong in the West while e-commerce dominates in the East; the future of cross-border between China and the West; and much more!

Enjoy 👍

🎧 Apple: https://apple.co/3EZDiAF
🎧 Spotify: https://spoti.fi/3ofODXx

22/09/2021

In this episode, Todd Embley speaks with Rui Ma, Tech Analyst and Angel Investor, and creator of Tech Buzz China.

They discuss the trends Rui is seeing in China's tech scene; what it’s like to do due diligence on Chinese tech companies; the impact that new data privacy regulations have had on social media; how the digital ecosystems in China and the West differ; and more.

Listen to the episode now:
🎧 Apple: https://apple.co/3EKwK9d
🎧 Spotify: https://spoti.fi/3nZL87A

16/09/2021

Catch this week's episode with John Kaller, an entrepreneur based in China and Co-Founder of unpackAI.

John shares what it's like being a foreign entrepreneur in China, and talks us through the capabilities of AI today - in China and the West.

Enjoy 👍

🎧 Apple: https://apple.co/3lrdGns
🎧 Spotify: https://spoti.fi/3CnjGEq

01/09/2021

This week, Todd Embley welcomed Justice Hampton to the show!

Justice joined WPIC Marketing + Technologies as Director of Merchandising earlier this year - bringing with him over 15 years of merchandising experience spent at luxury apparel brands like Lululemon, Abercrombie & Fitch, Ralph Lauren, and more.

Justice sheds light on how the world of merchandising has changed with the rise of digital; what effective merchandising looks like today; emerging trends in China that brands need to take note of; and what the future of merchandising looks like both globally and in China.

Enjoy 👍

🎧 Apple: https://apple.co/3DD1YhT
🎧 Spotify: https://spoti.fi/3DD1Yyp

24/08/2021

🏃 This week, we're joined by Mark Dreyer to talk about the Olympics and sports in China 🏃

Mark is a regular commentator and analyst on the booming Chinese sports industry and has been based in China since shortly before the 2008 Olympics.

So we take a look back at the 2008 Olympic Games and the impact it has had on China; we discuss the country’s reaction to the 2020 Tokyo Olympics; China’s expectations for the 2022 Winter Olympics; and much more.

Listen to the episode now:

🎧 Apple: https://apple.co/2XVx6J5
🎧 Spotify: https://spoti.fi/3kpc90A

18/08/2021

👩‍💻 Let's talk about UI, UX, and CX in China 👨‍💻

In this episode, Todd Embley is joined by Elaine Ann, Founder and Director at Kaizor Innovation - a consultancy that helps companies research, strategize, and design new products and services for the China market.

Tune in for insight on how to achieve product/market fit in China!

🎧 Apple: https://apple.co/3iWFlfS
🎧 Spotify: https://spoti.fi/3svA3vi

11/08/2021

In this episode, we speak with serial entrepreneur and angel investor Gregory Prudhommeaux.

Gregory describes the Shanghai startup scene today and his experience of being a foreign entrepreneur in China; what most Westerners get wrong about food and beverage in China; how the food tech industry has sprouted over the last decade; and the impact of health and wellness trends on the F&B industry.

Enjoy 👍

🎧 Apple: https://apple.co/3CEY9s8
🎧 Spotify: https://spoti.fi/3CFRYUv

05/08/2021

This week, Todd Embley speaks with Angela Huyue Zhang, Associate Professor of Law and Director of the Center for Chinese Law at the University of Hong Kong.

They delve into the topic of antitrust - at a time when big tech companies in the US and China are more influential than they have ever been!

Tune in to hear what antitrust is and its relationship between business and government; the main consequences of China’s ascent on the global antitrust policy landscape; what the West usually gets wrong about how Chinese policy is formed; the delay of Alibaba’s IPO; and how Huawei is caught in the middle of the US-China antitrust policy tug of war.

Enjoy 👍

🎧 Apple: https://apple.co/3ir6BDe
🎧 Spotify: https://spoti.fi/3irr8rb

27/07/2021

In part 2 of our conversation with Zak Dychtwald, we discuss how brands can be successful among China's millennial and Gen-Z cohort; the major events that have shaped millennials' lives; generational characteristics and consumer trends; the makeup of a "good brand" in China today; and more!

Listen to the episode now:

🎧 Apple: https://apple.co/3iWmwZ4
🎧 Spotify: https://spoti.fi/3BQdoOf

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Catch 5 New Digital founder, Michael Zakkour, on the latest episode of The Negotiation to hear predictions for China in 2022. Listen to the episode now: 🎧 Apple: https://apple.co/3mywpwI 🎧 Spotify: https://spoti.fi/3moLi4C #china #chinaecommerce #re

Catch 5 New Digital founder, Michael Zakkour, on the latest episode of The Negotiation to hear predictions for China in 2022. Listen to the episode now: 🎧 Apple: https://apple.co/3fpwt01 🎧 Spotify: https://spoti.fi/3GdLUnv #china #chinaecommerce #retail #digital

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