Coloring and Activity Book Creator. I’m a wife, mom and supply chain professional. Family is everything to me. I love making memories with them.
We enjoy camping, boat rides and everything that nature has to offer us. Our boutique agency was founded because of my passion and desire to help others succeed. I am a firm believer that we ALL have a purpose and I'm excited hear all about what you have to share with the world
Another one of my new coloring books.
More to come in the following weeks.
This book has 40 fun filled adorably cute drawings. Welcome to a Magical World of animals, mermaids, unicorns, and adorably cute drawings. Unleash Your Child's Inner Artist. Looking for an engaging and entertaining non-screen activity for your child? Look no further than these delightful drawings...
Hello Everyone!
I've decided to take a new path. I'm creating coloring books and activity books on Amazon.
Your support means the world to me. Check out my creation.
Dinosaur Coloring Book for Kids Ages 4-8: 60 Large Fun Dinosaurs to Color
Happy New Year Everyone.
May you be blessed with a roof over your head, a warm meal and someone to share this Holiday Season with ❤️
On the East Coast, can't believe we've gotten our first snowflakes ❄️ of this Winter Season ⛄ Wouldn't it be awesome if we have a white Christmas 🎄
What's your marketing strategy? You know, right?
Do you have a clear, concise, idea of who your target customer is? Do you know where they hang out online? Do you know what creatives will speak to them as they float through their feed?
Do you know where to send them once they read that post or click on that ad? Does that landing page say what you really want it to say?
These are just a handful of the questions that I ask my clients BEFORE we run any ads. In order to set you up for success, we need to go deep into the who, what, when, why and how of your business.
Can it be a little uncomfortable? You bet.
But it gets results.
Happy Monday ❤ lets start this week of right!
Boosting posts?
I know it can be tempting because it's quick and easy...but here are just a few reasons why it might not be such a great idea (and what works much better)!
Boosting posts:
❌ Gives you no control over your audience. Meaning that your posts will be thrown in front of random people who may not care at all about your post.
❌ You get no data collected on the post to help you decide your next steps.
❌It still costs money! So you are basically throwing that money off into the wind, hoping it will come back to you somehow!
What should you do instead you might be thinking?
✔️Craft a well-placed Facebook™ ad with great copy and a scroll stopping image!
Facebook™ ads:
✔️ Allows you to choose and target an audience that is already highly interested in your content!
✔️Collects fabulous data that will show you where your strategy is working and ways to improve it!
Allowing you to get your money's worth!
Try running Facebook™ ads today and see the magic happen!
Make it a fantastic Monday ❤️
On the biggest shopping day of the year...what are your plans?
Here's an IDEA 💡
Support a local or small business for FREE on facebook ❤️
☑️Share their post
☑️Like their post
☑️Repost what you liked
☑️Tag a friend
☑️Drop an emoji in the comments
☑️Give them a shout out
From My Family To Yours 🦃 May you Gobble til you WOBBLE ❤
Current Facebook trends you should be thinking about in 2023...
9. Facebook spaces will be a thing
8. Page Customization
7. Brand voice
6. Customer journey tracking
5. More paid Ad spending
4. Chatbots
3. Video is still KING
2. Facebook live
1. Stories
Learn how the latest Facebook trends will impact your business with its public release of Facebook Live, the continued use of chatbots, with more business tools in the form of customer journey tracking, brand voice, page customization and Facebook Spaces.
Begin your day with..."I get to" mentality instead of "I have to" thought process. I GET to go to work. I GET to have a busy day. Whatever it may be. Our days should been seen as a blessing...not something stressing.
Happy Monday - I GET TO help my kids start their day off positive! 🙌
What do you "GET TO DO" ❓❓❓
"I can't afford to spend money on advertising"
🚫 FALSE!
The simple truth is you can't afford NOT to advertise. Organic traffic is not going to get you the profit margins you are desperately seeking.
Changing our mindset about advertising from - we aren't just spending money to WE ARE INVESTING IN OUR BUSINESS 💰
If your business isn't advertising on Social Media...no better time than NOW ⏰
A couple of years ago, there was a statistic released in a report that suggested that people scrolling on Facebook™ or Instagram™ will scroll the length of the Statue of Liberty 🗽 in a single day.
That means that they scroll the equivalent of 305 feet. 😲 That’s a lot of info being consumed!
And it’s your job to make them stop and look at your ad.
Sound intimidating?
Let me share a few tips and tricks with you that I have learned!
People will scroll through their feed, pause on a picture, and if it piques their interest, they will then read the copy. So, you need a picture that POPS!! 🎉
People favor raw, real images or photographs! So, use pictures of you, your brand, and/or your facility (if you have one). You can also play around with catchy stock photos! 🌟
Once you have caught their attention you NEED copy that keeps people reading!
The point of the first line should be to have someone want to read the next line, and so forth! Make sure to write a catchy first line!
If done right, by the time someone clicks on the link, they already want to sign up or buy your service or product. 🙌
Try it out and let me know how it goes!
Often I get asked what a "boutique" ads agency means. 🤔
Simply put, it means that our clients get extra attention!
What we won't do...
❌Pass you down to the newest account manager
❌Delay answering your questions
What we will do...
🌟Work with you directly every step of the way from onboarding to ad management
🌟Answer questions when they come up (and they will)
🌟 Give you the time and attention you deserve
Extra. Special. Attention.
Because you deserve it!
We only take on a handful of clients each month so that we can maintain our boutique status!
To learn more about our services, and to see if we can help your business, visit https://www.shanawhite.net/home
or book a call with us. ❤️
Honoring ALL Who Served ❤ 🤍 💙
WHY WE IGNORE ADS and the decline of the effective ad!
The main problem with “ads” these days?
Take, take, take…
They just want an opt-in of some sort AND there’s rarely follow-up (or if there IS follow-up they’re spamming you with things you don’t care about).
Then you get retargeting with another ad of “look at my shiny stuff!” (that you don’t really care about).We all know what it feels like to be on the receiving end of that: Ekk!
But if you’ve watched any number of trainings for marketing, it can be confusing because that’s the GOLDEN rule, right?!
✅Give the lead magnet/freebie!
✅Get the email!
Make 💰 !
This WORKS they say! (Maybe in 2016? When ads were cheap, and you could advertise anything and make a win?).
The vast majority of email marketing campaigns TAKE from their potential customers and don’t give back (they SAY they're giving with a generous lead magnet, but c'mon. We know the purpose).
Newsflash:
Nobody cares about your stuff.
Nobody is even that impressed with your lead magnet (unless it REALLY speaks to them).
What MATTERS is:
The relationship you build with people.
How OFTEN you show up for them.
The problem with ad campaigns is they’re not designed with the customer journey in mind.
They are aggressive and try to push you through a funnel you may not care about.
They’re not designed to BUILD relationships.
They’re designed to make a quick sale.
The good news?
The Facebook™ advertising platform makes it REALLY easy to run “Ads that don’t FEEL like ads."
To run ads that provide VALUE and build relationships without asking for anything in return until your customer comes to you (and then it’s THEIR idea).
If there’s ONE shift you’ll make this year, make it more relationship-building campaigns.
Make a lot of videos. Write a lot of posts. Let people into your life. (Then make those retargeting "ads").
Trust that THIS will be far more effective at helping with sales than anything else.
Ads that don’t feel like ads.
Total Lunar Eclipse 🌚 At 12:02 a.m. Pacific time, the moon will enter the outer part of Earth's shadow and dim ever so slightly. But the total phase of the eclipse — the true star of the show — won't begin until 2:16 a.m. That phase is called totality, when the moon enters the darkest part of Earth's shadow and shines a deep blood-red hue. The next full lunar eclipse will occur on March 14, 2025 - I hope you were able to see it live 🌚
Live feed Nov 8th at 4am - follow this live feed from NASA
Watch the total lunar eclipse and learn about the science behind this celestial phenomenon.
Good Morning & Happy Monday!
I hope you ALL had a fabulous weekend.
Sunday evenings I like to plan out my week. What do I want to accomplish? I choose an area of my life (or multiple areas!) and work out tangible, achievable goals for myself.
Here are a few of my goals for this work week:
✅ Complete a workout each morning
✅ Work on and schedule my social media posts for the next two weeks
✅ Finish work by 5 pm and spend the evenings with my family (work/life balance!)
Tangible and achievable are the keys to setting good goals that can keep us accountable.
So… what are your goals for this week?
Set your intentions and make it happen! 💪🏼
Does your business need a Facebook™ page? YES, my friend, yes it does. 🤓
Check out this article on the 5 Reasons Why You Need Facebook for your Small Business
Not sure where to start with your social media strategy? Here are five reasons why you need Facebook for your small business.
Fresh start, it's the 1st of the month...what are your dreams, goals or new opportunities?
🦇Happy Halloween🧙♀️
Let us all remember... there is only ONE rule to Halloween. 🎃
Trick, or treat. 🍬
That's it, just that one simple rule. There's no rule about age limits, or costumes, or even being able to SAY trick-or-treat. It is meant to be a fully inclusive holiday. No child (or adult) should have to let you know they are neurodivergent by carrying a special color pumpkin 🙄
If you are the type to slap your own rules on this holiday, feel free to follow the unwritten rule of Halloween... turn your light off, and don't participate.
Be Safe
🧙 Warn your children to never go inside a home during trick-or-treating
🤡 Reinforce traffic safety rules
👽 For children under 10 years, it's recommended they be accompanied by an adult
💀 Ensure costumes are easy to see in the dark
🤖 Map out a safe neighborhood route for your children to follow
Make Halloween a safe, fun, and happy time that is enjoyed by kids and adults alike!
Happy Friday 📚 to ALL my book lovers ❤️
Just remember BREATH 🙃
5 Reasons to complete competitive research...🕵️♀️
1. Identify your competitors strengths 💪 and weaknesses
2. Find industry trends 📊
3. Understanding your unique 💎 selling proposition
4. Customer feedback 📝
5. You become the expert🤓
ALL of this⬇️
Enjoying this beautiful weather 🍂🍁
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5 Reasons to complete competitive research...🕵️♀️ 1. Identify your competitors strengths 💪 and weaknesses 2. Find industry trends 📊 3. Understanding your unique 💎 selling proposition 4. Customer feedback 📝 5. You become the expert🤓
History of World Mental Health Day The origins of World Mental Health Day go back to 1992 when The World Federation for Mental Health began a program to promote global awareness of mental health. By 1994 the day had grown and was being celebrated in more countries and with more significant events and so for the first time a theme was introduced. The first theme was "Improving the Quality of Mental Health Services throughout the World".
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