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"Facebook must change how its pixel collects information and, in some cases, build statistical models in the backend to ...
23/02/2021

"Facebook must change how its pixel collects information and, in some cases, build statistical models in the backend to fill in some gaps of user behaviour. It calls this change ‘Aggregated Event Measurement’ and is a big factor in why pixel events will now be restricted.

Only eight conversion events can be associated with each pixel, which may impact advertising strategies. Attribution windows are also being reduced from 28 days to seven days, which may lead to fewer conversions and less data from which to optimise."

https://www.thedrum.com/opinion/2021/02/22/apple-s-ios-14-update-and-what-it-means-facebook-marketing

Facebook announced that it will revert changes removing news for users in Australia following talks with the Australian ...
23/02/2021

Facebook announced that it will revert changes removing news for users in Australia following talks with the Australian government.

On Tuesday afternoon, Treasurer Josh Frydenberg announced that Facebook would be bringing back news to Australian feeds following some further amendments to the proposed news media bargaining code.

“The Government has been advised by Facebook that it intends to restore Australian news pages in the coming days,” he said in a statement.

by GIZMODO AU

14/02/2021

Helping digital marketing strategists stay ahead of the curve.

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