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While he may have been directly referencing faith and religion in this particular quote, I think this speaks to every aspect of our lives.
Especially our dreams!
The only way to make our dreams a reality is to give them actionable steps while keeping our focus on the end goal.
What is your your first step on your flight of stairs?
Will you take it?...
Or let fear hold you back?
❤️
With new tools emerging, you can finally create a single place with all of your important links.
For example, brands have started to rely on Linktree as a way to place their links in one place for users. Because Instagram bios limit where you can send users, build out a Linktree profile with all of your website and relevant social links in one place.
Once a user clicks on your Linktree link, they are brought to a landing page that displays all of your links. From there, they can choose to go to your website, a specific sale, your Twitter, or anywhere else you would like to send them.
Affiliate marketers have hacked the Linktree model to promote numerous products here to their audiences. It gives them a cheaper way to send followers to different places without the cost of a website or the limited availability of only having a bio.
Consider how Linktree could be used for your business and get started driving more conversions today!
Click the link in our bio if you’d like to talk with us.
Instagram tools are cheap ways to increase your effectiveness on the platform. From editing software to auto-scheduling your posts, you can automate many of the small tedious tasks for your business to improve both engagement and time efficiency.
1. Higher engagement
There is no specific engagement formula to get more likes and comments. Instead, you can use Instagram tools to engage with your audience better and increase your conversions.
There are tools that will engage with similar accounts, add long-tail hashtags to your posts, write your Instagram captions better, and reply to comments for you. All things that help improve your engagement rates.
2. Automation
The best thing about Instagram tools is automation. You can use tools that automatically follow new counts and Instagram bots never sleep.
When you automate interactions, your account growth will skyrocket through automatic posting, commenting, and liking. These bots even unfollow accounts that didn’t follow you back. There is no shortage of features they provide.
3. Better content
Instagram tools also help you make better content. You can edit photos and videos to look nicer on feeds that attract viewers natively.
You can also run contests, live video shows, and create behind-the-scenes content using these tools. All things that are proven to create better page engagement.
Click the link in our bio if you’d like to talk with us.
Instagram Insights is a feature available on all Business Accounts that provides in-depth analytics about your profile, audience, and engagement rates on your profile and posts.
You can use this data to fine-tune your strategy and better serve your audience. Here are a few tested ways to make it work for you.
Start by measuring your reach inside the analytics tab. You will be able to see how many profile visits you get, how many followers you have, and more information about exactly how many people you can reach with your content.
Next, take a look at conversions like website clicks. Are people going to your website from your profile? If this number is low, you may need to implement ways to attract visitors to your website more often.
Look at your content interactions and see what type of actions are being taken on your posts. Are they being shared with others? Are there a lot of comments? What happens when you post? This helps you find out.
You can even use the discover data feature to find out how your posts show up.
There are so many ways to use Instagram Insights to your advantage. Don’t allow your business to fall behind.
Click the link in our bio if you’d like to talk with us.
Did you know that 70% of Instagram stories are watched with the sound on?
This creates a tremendous opportunity for business pages and advertisers. With users listening to your stories, you can quickly engage with them before they click on the next story.
Start your stories with a compelling sound that makes a user want to watch the rest. Combine this with the full-screen visibility and your options are endless.
Whether you are doing this with an ad or organically, you can use Instagram stories as an amazing way to increase engagement from your followers.
Tap into your brand and become a natural storyteller and you will see your brand’s social media presence explode.
Click the link in our bio if you’d like to talk with us.
Did you know that 70% of Instagram posts do not get seen?
The Instagram algorithm is a tricky thing to figure out. Constant updates make it unpredictable and some users can see their engagement rates drop significantly if the algorithm starts showing their posts less to followers.
So exactly how do you avoid this?
Well first, you need to remember that the primary goal of Instagram is to monetize all content as efficiently as possible. This is what the end goal of the algorithm is.
They do this by keeping users on the app as long as possible. That is why the algorithm awards great content that users love. The more engagement posts get, the more often it gets shown.
This means you should reply to users’ comments as quickly as you can. Post daily, including both posts and stories. Post live videos or answer your DMs. Do things that keep all of your followers engaged with your content.
Instagram rewards users with high engagement.
Avoid using repetitive hashtags too. It comes off as spammy and negatively impacts your score with the algorithm.
Stay consistent and treat your followers like close friends and the algorithm will reward you.
Click the link in our bio if you’d like to talk with us.
Do you know what the most popular upload on Instagram is?
With the exploding of Instagram stories, the most popular upload on Instagram is a selfie.
There are over 290 million selfies on Instagram and that number grows every single day.
Brands, both personal and business, rely on authenticity and being real with your audience. Selfies are a great way to make this happen.
Influencers use selfies as a quick way to post content and stay relevant on their feeds. But you might be wondering, how can a business use selfies?
Well, the owners of the company use selfies as a way to introduce team members and build a more personable connection with followers.
There are plenty of ways to make it work. Use a selfie video to promote new products or upcoming sales.
Creativity is the ultimate key to your next selfie post.
An ongoing issue for internet advertisers on social media is fake accounts. Being charged for clicks by fake accounts is unethical and something advertisers want to avoid.
Consider the number of accounts on Instagram. Of that massive number, 8% of all those accounts are actually fake.
This is not to say you shouldn’t advertise on Instagram. There are plenty of ways to engage with real audiences and make a positive impact on your business.
However, it is an interesting number to remember.
Instagram continues to monitor the platform and develop new ways to isolate fake accounts at scale. But of course, they appear every day.
The best way to approach advertising on Instagram is with optimism but always remain cautious. Take important steps like identifying your target audience before anything, to make sure your ads are extremely specific.
Good luck!
Send us a message to learn more!
One way to make sure that you stay in front of your followers on Instagram is to post Stories consistently. You can use Stories to bring attention to what you’re posting on your newsfeed to make sure people see it. If you want to level up your posting abilities, contact Loon Leads today!
Instagram has revolutionized the way people look at and consume food. Never has there been a time where so many people take photos of their lunch and post them online. But the community loves it.
So we decided to look into how different foods perform on the platform. Maybe we could learn more about users and see what is the most popular.
And the results were not shocking.
The number one most shared food on Instagram is pizza. And the engagement rates are near the top too.
Everybody does in fact love pizza. And their posts can back it up. The second most popular food posted on Instagram is burgers. But pizza outnumbers burgers 10 to 1 for photos posted.
The data also showed that the area that posts pizza most is New York. It’s no coincidence that New York pizza is one of the most popular meals in the world.
It will be interesting to see how these numbers change as the world continues to prioritize healthy eats more and more.
Click the link in our bio if you’d like to talk with us.
Every little thing matters on Instagram. Even the type of filter you use on your photos can have a positive or negative impact on the engagement level you will receive per photo.
The three most used filters are Gingham, Clarendon, and Juno. But are these the best filters for engagement?
Not exactly.
Here are four filters that provide some of the better engagement rates: Aden, Mayfair, Clarendon, and Maven.
For every 59 times Aden is used, there is one engagement on the photo. Similar numbers apply to Mayfair (55/1) and Maven (34/1). These are decent numbers and rank well among the features.
However, Clarendon has a clear edge over all filters when analyzing engagement rates. For every 54 photos that use Clarendon, there are 5 engagements. That’s an engagement rate of over 9%.
Think carefully next time you are adding filters to your photos. They matter.
Click the link in our bio if you’d like to talk with us.
Dating back to the original launch in late 2010, it is amazing to notice the progress Instagram has made in its appeal to its users.
Tracking usage statistics back to 2017 saw the average user spend around 25 minutes per day on the platform. With fewer features, users weren’t as enticed to stay inside the application for very long.
As Instagram began to gather more accurate data and find new features to incorporate within the app, growth continued upward.
Today the average user spends over 53 minutes per day on the app.
The launch of features like live video, IGTV, Reels, group messaging, and much more has resulted in creating a central application where all users go to chat and consume content. It has become much more than just a place to post a few photos.
As a business, you can tap into these engagement levels by posting interactive content for your followers. When they enter Instagram, they are looking for things to keep them there. This includes stories, videos, polls, and other content they can enjoy.
How are you currently getting the attention of your audience?
Click the link in our bio if you’d like to talk with us.
Instagram is well known for being a platform to empower models and influencers in all spaces. One category that reigns supreme on the platform is the fashion industry.
In fact, Fashion brands dominate Instagram with 35 million followers across all major players in the space. And that number grows every day.
is also one of the top three most regularly used hashtags on Instagram with over 1 billion posts.
Fashion has become so popular on Instagram that department store chains are now partnering with fashion bloggers to promote new initiatives and increase the visibility of their brand.
It’s also worth mentioning the micro-influencers in the space too. They hold much smaller audiences, but they are loyal followers. Micro-influencers are an excellent way to expose your brand at a lower cost.
77% of fashion micro-influencers prefer Instagram over any competing social media platform. This blows away any other industry.
In comparison, only 31% of entertainment/pop culture micro-influencers prefer Instagram as their top social platform.
The visual aspect of fashion makes it the perfect partner for Instagram.
Click the link in our bio if you’d like to talk with us.
Instagram has started to test a new feature that stops showing the total number of likes a specific post receives. Since the creation of Instagram, this has been a key metric to gauge how a post performs on the platform.
That could be changing for good.
The efforts have been launched and remain in beta testing as a smaller percentage of the total number of Instagram features are experiencing the new feature in action. And the feedback is astoundingly negative.
In fact, creators are 223% more likely to say that their follower growth has slowed down since the new feature has launched on their profile. The experiment is not inspiring confidence in major influencers on the platform.
What does this mean for the future of Instagram?
It may take some time to adjust too. But Instagram hopes the change will level the playing field and remove the negative stigma around the need for likes on posts.
The only way to keep growing your account is through high-quality content and engaging with your audience.
Stay at it!
Click the link in our bio if you’d like to talk with us.
If you don’t publish the right message on the right platform at the right time, you won’t find the right audience. It’s very important that every message you send is crafted for your target audience and posted on the platform that makes the most sense. If you’re interested in leveling up your online precedence, contact Loon Leads today.
Click the link in our bio if you’d like to talk with us.
If it seems like there is always a bikini or a 6-pack in front of you on Instagram, it’s because there is. Fitness posts have a stronghold over the Instagram world with more feature posts and better engagement rates.
The domination of the fitness industry has created a fight for followers. Other brands are forced to compete for attention.
This industry generates 73% of all Instagram stories posted by business accounts. With the number of stories posted daily, this is a massive number for a single industry.
Other industries should take notice and begin integrating stories into their own niche, it clearly works.
Some industries suffer because they are less reliant on visuals than others. But there is always an opportunity to create a visual element.
The key is to make a habit of posting several times a day. You will start to gain followers and generate more engagement per post as you increase the quality and consistency of your efforts.
Always fight for that one extra rep!
Click the link in our bio if you’d like to talk with us.
All product businesses should be using Instagram as an alternative internet storefront to sell products. There is a massive audience already congregating right in the app eager to purchase cool new products they’ve never heard of.
By using shoppable posts, you can boost brand traffic by over 2,600% and watch your conversions skyrocket.
Instagram shopping continues to add new features that make it easier for sellers to appeal to new users right on the app.
There are so many users who come to find new products and Instagram provides sellers with an endorsement that makes it more likely those users will convert and buy.
If you haven’t yet, it is time to set up your shoppable posts and watch the sales come rolling in.
Click the link in our bio if you’d like to talk with us.
It’s simple. Use Instagram Ads and optimize your ad layout for high converting call-to-action buttons.
62% of all Instagram users have clicked on a call-to-action button below an ad before. Think about how many people that equates to. The numbers are remarkable.
The best way to get your ads performing this well is through A/B testing and continuous optimization.
The Instagram Ads platform allows you to set up A/B tests and try different buttons on your ads. You can change the test, the colors, or the location to name a few.
It is critical to use A/B tests to gather data and see what performs the best. Once you find that winner, double down and watch the conversions roll in.
Some awesome ways to use Instagram Ads is by using retargeting methods to display ads to your profile followers and website visitors.
Putting your brand in front of the people that care about it will increase both your conversions and brand awareness.
Don’t be afraid to over-promote your business. It really works.
Click the link in our bio if you’d like to talk with us.
Can you guess who achieved 1 million followers in the shortest time span?
We can give a hint. She “was on a break”. Ok, maybe that didn’t help.
They called it “The Aniston Effect”. Yup. Jennifer Aniston reached 1 million followers in 5 hours 16 minutes in October 2019 when she decided to finally join Instagram.
Not only did her own profile growth explode, but she caused a massive increase for all of her costars on Friends too. They each gained a million followers of their own over the following weeks too.
This might sound intimidating at first for a small business. How could you compete?
The key is to remember that you aren’t competing. Instead, leverage these influencers in your own strategy.
Figure out what type of pop culture your audience likes and incorporate it into your strategy.
Creativity always wins.
Click the link in our bio if you’d like to talk with us.
Instagram is continuously innovating to try and mimic the success that Tik Tok has found in creating viral media. It started with Tik Tok putting their logo at the bottom of user videos so when they are shared, Tik Tok receives plenty of exposure.
This tiny feature resulted in a lot of the success Tik Tok has made thus far. The growth of Tik Tok led Instagram to launch a new feature known as Reels. It is the video side of the platform where users can create content and share it with others.
Instagram’s latest feature is Remix on Reels. This feature is generating a lot of buzz as it allows users to simultaneously display two videos side by side on the screen.
Engagement rates are skyrocketing and the sharability of videos continues to increase too.
While Instagram still has work to do to dethrone Tik Tok in this niche, the progress they are making is worth keeping an eye on.
The question for the future will be can the innovation continue or will they only keep poaching features from Tik Tok?
Click the link in our bio if you’d like to talk with us.
Make content that matters! If you’re not providing the right information in a clear, consistent, and entertaining way, you run the risk of losing potential customers for good. We can help with your content creation. Contact us today!
Instagram is finally growing past being simply a B2C marketing channel.
B2B businesses are starting to take notice. And while they still lag behind competitors like LinkedIn and Twitter, there is a massive opportunity to start now and gain some ground in the competition.
The reason why B2B companies should use Instagram is because of its wide reach and engagement rates. There is also the opportunity to create viral content at low costs.
Instagram also allows brands to target their audience very specifically and create shareable content for users to engage with.
When done correctly, it leads to a larger organic reach that can help you grow your page quickly.
As long as it maintains its large user base, Instagram will continue to grow into one of the most effective marketing tools for B2B marketers.
Message us "B2B" to learn more!
Wishing everyone a BEAUTIFUL Turkey Day as we celebrate our family and friends and everything that makes our lives worth living.
Stay Grateful!
Studies show that brands aim to improve brand advocacy, broaden brand awareness, and reach new audiences.
Because Influencer marketing offers benefits such as reach, engagement, and credibility - It is a cost-effective way to reach target audiences.
But what is the best type of content for your influencers to post?
Based on a reliable study, standard image posts (78%) and stories (73%) rank as the two most effective content types.
The time is ripe for brands to start leveraging the power of influencers to promote their products in an effective way through effective strategies and tactics.
You can use a variety of content types with your influencers to be sure audiences are able to properly engage with the content too.
As the world of influencers continues to grow, it will remain an essential strategy to promote your company's products or services.
Message us the word "INFLUENCER" to learn more
This is a question that many people have been asking themselves for a while.
We typically recommend trying both. But put a larger focus on Instagram to start.
For those who run ads on both platforms, only 36% of impressions and 33% of total ad spend is done so on Instagram.
There is still plenty of time to capitalize as the platform catches up to Facebook.
Instagram ads are more creative and engaging than Facebook ads. They have more visual appeal because they are taken on the users’ phones. They also fit better natively in the feed.
Instagram users tend to engage at a higher rate with ads too.
The best way to determine which works best for you is to test both and compare the results.
Brands just starting out tend to have more success on Instagram too. Determine your target audience and get out there to produce new ads.
With such amazing tools available to get started, amazing campaigns can be made quickly to instantly begin scaling your successful ads.
Message us "ADS" to learn more!
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