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4 YouTube Shopping updates, including Collections and Affiliate HubThe platform is introducing new features and capabili...
11/04/2024

4 YouTube Shopping updates, including Collections and Affiliate Hub
The platform is introducing new features and capabilities to offer creators fresh ways to enhance conversions and efficiency.

https://youtu.be/V4yb-M4BrTI?si=2lihROEUO6-hFpLK

YouTube unveils 3 new updates, including live stream reaction analyticsThe platform hopes the changes will provide creat...
03/04/2024

YouTube unveils 3 new updates, including live stream reaction analytics
The platform hopes the changes will provide creators with deeper insights into their audience so they can optimize content more effectively:

-Live stream reaction analytics.
-New and returning viewer impression breakdown.
-The ability to live stream to YouTube in HDR.

Link: https://youtu.be/a70QgIdkDxc?si=qFu9jorTeCK8zJu1

TikTok published a new guide offering best practices for lead generation on the platform.The comprehensive 25-page docum...
29/03/2024

TikTok published a new guide offering best practices for lead generation on the platform.

The comprehensive 25-page document, which was released in partnership with Hubspot, provides actionable tips on:

Lead generation forms.
Hooks.
Messaging.
Calls to action.

Link: https://apac-marketing.tiktok.com/leadfindersplaybook

🌐 Exciting news from Threads! 🌟 A beta version of fediverse integration is now available in select countries, including ...
28/03/2024

🌐 Exciting news from Threads! 🌟 A beta version of fediverse integration is now available in select countries, including the US. Users aged 18 and above with public profiles can opt into the test starting today. Stay tuned for more updates! 🧵
Link:

Instagram updates hashtag search to simplify account and post discoveryThe platform rolled out the change to make it eas...
27/03/2024

Instagram updates hashtag search to simplify account and post discovery
The platform rolled out the change to make it easier for users to find relevant accounts and posts in one place.
Link: https://www.threads.net/?igshid=MzRlODBiNWFlZA==

22/03/2024
20/03/2024

Top tools and advertising platforms:

1. Google Ads: Search, Shopping and display ads.
2. Facebook Ads: Ideal for targeting specific demographics.
3. Instagram Ads: Visual marketing on a youthful platform.
4. Twitter Ads: Real-time marketing to a diverse audience.
5. LinkedIn Ads: B2B targeting
6. YouTube Ads: Video marketing
7. Microsoft Advertising: Reaches Bing & partner sites.
8. Pinterest Ads: Visual content for a female audience.
9. Amazon Ads: Essential for online product sales.
10. Snapchat Ads: Reaches a younger demographic.
11. Reddit Ads: Effective for niche communities.
12. Ad Creative Tools: Canva
13. SEO Tools: SEMrush, Moz for organic visibility.
14. TikTok : great for branding and shopping
15. CapCut : amazing tool for editing content

Let's delve into a detailed analysis of the top two cutting-edge Automated Google Ads Bidding Strategies: tROAS versus t...
18/03/2024

Let's delve into a detailed analysis of the top two cutting-edge Automated Google Ads Bidding Strategies: tROAS versus tCPA. 🚀

In this series of posts, we will explore the strengths and weaknesses of these Bidding Strategies.

📈 Scalability: tROAS is tailored to optimize bids based on the potential value of each click, with a focus on maximizing revenue in relation to ad spend. Scaling revenue is generally easier with tROAS compared to tCPA.

🛡 Risk: tROAS bidding carries a higher risk of sudden decreases in campaign spending (due to excessively high ROAS) compared to tCPA (due to excessively low CPA). CPA tends to offer more stability in this regard.

🔑 Difficulty: tROAS is the more advanced strategy and requires a deeper understanding of conversion values and margins compared to tCPA.

💰 Profitability: tROAS typically delivers high profitability, especially for high-margin products or services. On the other hand, tCPA is renowned for its profitability in Lead Generation, provided the lead quality is good and the company can effectively nurture leads.

🛍️ E-commerce accounts can optimize performance with tROAS, along with robust tracking and privacy measures.

📩 For lead generation, tCPA is a solid choice as it helps maintain consistent acquisition costs, ensuring predictability in the sales funnel.

Which comparison would you like to explore next? Share your thoughts in the comments below 👇

For more insightful Google Ads content, feel free to follow me

Google updates: 🍀 Get ready to celebrate St. Patrick's Day with Product Studio's new themed templates! Easily create eye...
15/03/2024

Google updates: 🍀 Get ready to celebrate St. Patrick's Day with Product Studio's new themed templates! Easily create eye-catching promotional images with just a few clicks. Stay tuned for more holiday templates coming your way. 🌈🎩
Link: https://support.google.com/merchants/answer/14722884

YouTube expands the free editing app to 13 territories:ArgentinaAustralia.Brazil.Canada.Finland.Hong Kong.Ireland.Nether...
15/03/2024

YouTube expands the free editing app to 13 territories:
Argentina
Australia.
Brazil.
Canada.
Finland.
Hong Kong.
Ireland.
Netherlands.
New Zealand.
Spain.
Taiwan.
Thailand.
Turkey

YouTube Create can be used to edit Shorts or longer videos, add soundtracks, captions, and more directly from your phone.

Microsoft Ads expands Copilot to more advertisersCopilot allows marketers to instantly generate assets for campaigns, su...
14/03/2024

Microsoft Ads expands Copilot to more advertisers

Copilot allows marketers to instantly generate assets for campaigns, such as images, headlines, and descriptions.

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