AR Rocks

22/09/2022

🤘 Lightship VPS For Web Brings The Real-World Metaverse To The Browser

Read full post: https://www.ar.rocks/posts/lightship-vps-for-web-brings-the-real-world-metaverse-to-the-browser

In major Web-based XR news, Niantic has brought its visual positioning system (VPS) to the 8th Wall platform with Lightship VPS for Web.

29/06/2022

🤘 Cannes Lions 2022 Highlights

Read full post: https://www.ar.rocks/posts/cannes-lions-2022-highlights

The Cannes Lions festival has been championing creative excellence since 1954, with a goal of providing a global destination and a definitive benchmark for creativity that drives progress. The 2022 five-day International Festival of Creativity took place June 20-24 and was the largest gathering in t...

29/06/2022

🤘 NICEverse Augmented Reality Campaign Results Are Out Of This World

Read full post: https://www.ar.rocks/posts/niceverse-augmented-reality-campaign-results-are-out-of-this-world

Aircards creates the NICEverse, a highly innovative WebXR gaming platform for NICE, a leading global software company. Created as an employee engagement platform, the NICEverse enabled NICE employees to login securely and compete in a variety of Web-based Mixed Reality mini-game experiences, competi...

20/01/2022

🤘 BT Launches Exciting New Immersive Experience

Read full post: https://www.ar.rocks/posts/bt-launches-exciting-new-immersive-experience

BT has recently launched a new and exciting, immersive augmented reality experience to attract applicants to the company’s tech roles.

22/11/2021

🤘Deadmau5 & Richie Hawtin Join Forces To Create Augmented Reality Gaming Platform

Read full post: https://www.ar.rocks/posts/deadmau5-richie-hawtin-create-augmented-reality-gaming-platform

21/10/2021

🤘Snap Launches Global Creative Studio For Augmented Reality Content

Read full post: https://www.ar.rocks/posts/snap-launches-global-creative-studio-for-augmented-reality-content

Snap has recently announced the launch of a new global creative studio named Arcadia, which will focus on creating branded augmented reality (AR) content.

14/10/2021

🤘Estee Lauder Develops AR Snapchat Filter For Fragrance Collection

Read full post: https://www.ar.rocks/posts/estee-lauder-develops-ar-snapchat-filter

Estee Lauder has developed a Snapchat augmented reality experience that brings to life its new perfume packaging.

11/10/2021

🤘 Partners& Introduces Augmented Reality Cyber Security Information Portal

Read full post: https://www.ar.rocks/posts/partners-introduces-augmented-reality-cyber-security-information-portal

Chartered insurance broker Partners& has announced the release of its augmented reality portal. The portal provides private clients and businesses with access to a range of cyber security information.

07/10/2021

🤘 RYOT Studio And Optus Transform WAFL Fans Into Augmented Reality Avatars At The Grand Final At Optus Stadium

Read full post: https://www.ar.rocks/posts/yahoo-creative-studios-aircards-and-optus-transform-wafl-fans-into-augmented-reality-avatars-at-the-grand-final-at-optus-stadium

Optus partnered with Yahoo Creative Studios to give thousands of footy fans the opportunity to show their support in an innovative new way at the Optus WA Football League (WAFL) Grand Final in Perth on the weekend.

29/09/2021

🤘Coty And Perfect Corp Partner On AR And AI Beauty Technology Offering

Read full post: https://www.ar.rocks/posts/coty-perfectcorp-partner-ar-ai-beauty-technology

Coty, Inc. has announced a multi-channel agreement with beauty tech platform Perfect Corp. to embed augmented reality and artificial intelligence experiences into Coty’s beauty brands.

28/09/2021

🤘Facebook Invest $50 Million To Responsibly Build 'Metaverse'

Read full post: https://www.ar.rocks/posts/facebook-invest-50-million-to-responsibly-build-metaverse

Facebook Inc has announced that the company will be investing $50 million to partner with organizations to responsibly build a ‘metaverse’ - a digital world where people can use different devices to move and communicate in a virtual world.

27/09/2021

🤘BrandStar Studios Invests In Technology And Equipment To Provide Real-Time Virtual Production, Augmented Reality And Mixed Reality Capabilities

Read full post: https://www.ar.rocks/posts/brandstar-studios-virtual-production-augmented-reality

BrandStar Studios has completed a multi-million dollar upgrade to its studios, enabling the company to provide the latest and most advanced technologies in the production world, including virtual production, augmented reality, extended reality and mixed reality capabilities, all in real time.

23/09/2021

🤘 Bell 5G And TikTok Create Paint Portal Augmented Reality Effect

Read full post: https://www.ar.rocks/posts/bell-5g-and-tiktok-create-paint-portal-augmented-reality-effect

Canada's largest communications company Bell, has recently announced a collaboration with TikTok Canada which enables TikTok users with Bell 5G to co-create with friends in real time.

20/09/2021

🤘Our Top 5 Auggie Awards Picks Of 2021

This year’s Auggie Awards have just opened to public voting, and the Editor’s here at ar.rocks have sat down together to scroll through this year's nominations. We’ve cast our five votes and we’re here to tell you all about our favourites, so tap the link to find out more.

Read full post: https://www.ar.rocks/posts/our-top-5-auggie-awards-picks-of-2021

8th Wall Aircards VSight Google Velicus

This year’s Auggie Awards have just opened to public voting, and the Editor’s here at ar.rocks have sat down together to scroll through this year's nominations. We’ve cast our five votes and we’re here to tell you all about our favourites, so keep reading to find out more.

15/09/2021

🤘Ohio State Offers Augmented Reality Spine Surgery

Read full post: https://www.ar.rocks/posts/ohio-state-offers-augmented-reality-spine-surgery

An orthopaedic spine surgeon at The Ohio State University Wexner Medical Center is the first in Ohio to use an augmented reality guidance system during open and minimally invasive spine implant procedures.

14/09/2021

🤘 Aircards Create DellTechnologies Virtual Stand Experience

Read full post: https://www.ar.rocks/posts/aircards-create-dell-technologies-virtual-stand-experience

Aircards 8th Wall Dell

Leading WebAR agency Aircards have recently developed a Virtual Stand and Hologram experience in partnership with CXO Strategies Middle East for their client, Dell Technologies.

13/09/2021

🤘 ISS Astronauts Use Augmented Reality Apps To Assist With Repairs

Read full post: https://www.ar.rocks/posts/iss-astronauts-use-augmented-reality-apps-to-assist-with-repairs

01/09/2021

🤘 The Glimpse Group Launches Enterprise Focused Virtual NFT And Crypto VR & AR Software Product Development Effort

Read full post: https://www.ar.rocks/posts/the-glimpse-group-launches-enterprise-focused-virtual-nft-and-crypto-vr-ar-software-product-development-effort

The Glimpse Group, Inc. a diversified Virtual Reality and Augmented Reality platform company providing enterprise focused solutions. Earlier this week the company announced an internal initiative which focuses on utilising robust technologies, software and services of its subsidiary companies toward...

26/08/2021

🤘 Perfect Corp. Partners With Avon México On AR- And AI-Based Sales

Read full post: https://www.ar.rocks/posts/perfect-corp-partners-with-avon-mexico-on-ar-and-ai-based-sales

Beauty technology solutions provider Perfect Corp. has announced a partnership with Avon México to integrate augmented reality and artificial intelligence through facial analysis technology in its YouCam Makeup app for more personalised consumer shopping experiences.

25/08/2021

🤘 TikTok To Follows Snap & Facebook By Utilising Augmented Reality Developer Tools

Read full post: https://www.ar.rocks/posts/tiktok-augmented-reality-developer-tools

TikTok has announced that the company is experimenting with a set of developer tools which would enable creators to one day build augmented reality effects on the popular app.

23/08/2021

🤘 Snap Hires Facebook Executive To Lead Augmented Reality Partnerships

Read full post: https://www.ar.rocks/posts/snap-hires-facebook-executive-augmented-reality-partnerships

Snap Inc. is looking to advance its augmented reality, to do this they have recently hired longtime Facebook Inc. executive Konstantinos Papamiltiadis to oversee the effort.

12/08/2021

🤘 NSG Group Implement Augmented Reality HUD For Mercedes Benz

Read full post: https://www.ar.rocks/posts/nsg-group-augmented-reality-hud-mercedes-benz

Japanese glass manufacturing company NSG Group has been chosen by Mercedes-Benz AG to implement its augmented reality heads up display technology on the new Mercedes Benz S-Class model.

11/08/2021

🤘 Infineon Develops Microscanners For Cars And AR Glasses

Read full post: https://www.ar.rocks/posts/infineon-develops-microscanners-cars-ar-glasses

Manufacturing company Infineon is developing their own technology for augmented reality.

10/08/2021

🤘 Miranda Lambert Launches AR Dog-Adoption Experience On Instagram

Read full post: https://www.ar.rocks/posts/miranda-lambert-ar-dog-adoption-experience-instagram

Country singer-songwriter Miranda Lambert isn’t just a talented musician, she also owns and manages a foundation called MuttNation, which advocates for adoption of shelter pets.

05/08/2021

🤘 Miiskin App Add Augmented Reality For New Mole Sizing Feature

Read full post: https://www.ar.rocks/posts/miiskin-app-add-augmented-reality-for-new-mole-sizing-feature

Digital health app Miiskin, has added a new feature which is designed to help users to keep track of changes to their skin.

04/08/2021

🤘 Facebook To Launch It’s Ray-Ban Augmented Reality Glasses

Read full post: https://www.ar.rocks/posts/facebook-to-launch-its-ray-ban-augmented-reality-glasses

CEO of Facebook Mark Zuckerberg has revealed the company’s next hardware product will be its smart-glasses collaboration with Ray-Ban.

03/08/2021

🤘 Jones Soda Adds Interactive AR Labels To Soda Bottles

Read full post: https://www.ar.rocks/posts/jones-soda-adds-interactive-ar-labels-to-soda-bottles

02/08/2021

🤘 WebAR Portals Just Got More Powerful With 8th Wall's Upgraded AR Engine

Read full post: https://www.ar.rocks/posts/webar-portals-8th-walls-upgraded-ar-engine

8th Wall

8th Wall’s latest AR Engine update, Release 17, has dramatically improved the map accuracy of the 8th Wall SLAM system, enabling developers to create WebAR Portals which feel even more realistic and gives users even more freedom to move around and explore the AR world.

29/07/2021

🤘 PhotonLens And Shadow Creator Announce Merger And AR Smart Glasses By End Of Year

Read full post: https://www.ar.rocks/posts/photonlens-shadowcreator-merger-ar-smart-glasses

London based augmented reality smart glasses company, PhotonLens Technology Ltd, has announced this week a merger with mixed reality hardware company, Shadow Creator. The merger comes as part of Shadow Creator’s goals to become a global provider of mixed reality hardware.

28/07/2021

🤘 ABP Food Group And Asda Enlist Aircards To Develop Augmented Reality Cooking Demonstration

Read full post: https://www.ar.rocks/posts/abpfoodgroup-asda-aircards-develop-augmented-reality-cooking-demonstration

8th Wall

One of Europe’s leading food processors, ABP Food Group provides quality beef to thousands of customers across the world. The company wanted to create an immersive experience to promote the latest Asda own-brand ‘Extra Special’ Wagyu steak range.