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𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐜𝐫𝐞𝐚𝐭𝐨𝐫┃𝐦𝐢𝐧𝐢𝐦𝐚𝐥𝐢𝐬𝐭┃𝐩𝐚𝐬𝐭𝐚 𝐚𝐬𝐬𝐚𝐬𝐬𝐢𝐧

24/10/2023

🧡This summer, I’ve got an opportunity to work with again and create the image like the ones I did for them 2 years ago. It was essential to match the lighting (with a different colour story), as we needed the new image to be cohesive with the rest to constitute this series.

I had some bts photos from the last shoot, and that’s the moment you realise the photos are just not enough to do this job. They capture the general positioning of the lighting sources but lack all the important info.
And then you spend hours in agony trying to figure out your own lighting scheme🥵🥵

Now, I record a video for each image with my voice saying what light is doing what and the number on each of them. Life saving. Wish I had started doing this earlier.
10/10 experience, highly recommend😎

P. S. still can’t believe this lighting is done with zero Phototshop💪

05/07/2023

Recently a post got 50K likes on the account, and it may sound childish, but IT’S A FREAKING BIG DEAL TO ME🥹

🩵It’s the brand I love, purchase and use every single day, and creating content for them was such an honour and a great pleasure for me🩵

Lip Sleeping Mask is a staple on my nightstand, and the fact that I already worked so many times with this truly cult product feels my heart with joy.

Sorry if this sounds like bragging, it’s not, or maybe it is, but anyway, I hope we are all allowed to brag every once in a while🥰

21/02/2022

This Valentine's Day, I give you one-of-a-kind Chanel lipstick💄.
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Magnificent red encrusted with sugar-coated heart gummies❤️.
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You need it if you
⠀ ❣️Want to know what love is
❣️Found love in a hopeless place
❣️Crazy (or Drunk) in love

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Available exclusively at Notashelfie’s.
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*This content was made purely for fun, not a real AD.
⠀beauty

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P.S. Happy Valentine's Day, guys! Regardless of your romantic situation, I hope you'll treat yourself to a tasty meal and a relaxing evening🥰

21/12/2021

Looking for a perfect stocking filler? We got you!
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Nano Makeup Set!
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The Set includes:
💄The most luscious Crushed Shine Jelly Stick that treats lips like royalties
👁Long-Wear Cream Shadow Stick that is easy to apply and an absolute pleasure to wear all day long
✨💫✨Highlighting Powder that is famous for its ability to add glow in the most hopeless situations
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Give it to those who

🪄needs some magic in their life
✈️is always on the go
🧳takes a separate suitcase for makeup when travels
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Available exclusively on Instagram.
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*This content was made purely for fun, it's not a real AD.

19/10/2021

Halloween collection of nano-size skincare pieces brought to you by one and only , aka The Queen of Shrinking👸🏻.
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For those who
🥱find travel size not cute enough
🤔fail to finish even one skincare product
😎always want to be ahead of trends
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Available exclusively on Instagram🎃.
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*This content was made purely for fun, it’s not a real AD.

31/08/2021

Want to know how to make the most engaging content and grow your audience to 1 million followers in one week?!
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Me too.
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Some of the works I did for Swedish skincare brand .

22/06/2021

Textures can be tricky. And overwhelming. And stressful.
I find that playing around with expired products helps a lot when you are mastering the art of a Perfect Texture Shot.
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Check out my stories for more tips and please share yours in comments🤗
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Some of my shots for .

01/06/2021

Some of the work I did for 📸
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The most fascinating thing for me was to see my shots in YA pharmacies all over the city. So amazing and surreal at the same time. I wanted to be cool about it, but the moment I saw them, all my coolness went down the drain. I couldn't stop taking photos and sending them to my friends and family😅.
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I'm sorry for the lack of the not work-related content here. I hope to do something specifically for this account soon as I have so many products I haven't even opened yet as I want to shoot them first.
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In other news, I went completely wild with new launch💸💸💸. My credit card is never safe when Lisa Eldridge releases new products. Never safe.
Have you been shopping any new beauty launches recently? I was seriously considering purchasing Lip Enhancers, but €64 apiece, I mean…I better find a proper justification for that🧐.

07/04/2021

Hi guys!
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This post took me a bit longer than I anticipated, but here we go.
I still sometimes have to pinch myself to make sure it is happening, and brands that I admire now send me their amazing products.
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If that is the real-life equivalent of my letter from Hogwarts, which is never coming (is it tho?), I'm very much into it.
It was a true pleasure to try products from the Claudette collection and even more pleasure to photograph them. Thank you so much , for being so generous and lovely.
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I don't have much to say about NARS products that you haven't already heard, but I need to mention how much I love this St Germain Des Prés eyeshadow pallet. For someone who don’t use a lot of makeup these days, this is the perfect match. The color story is so elegant and versatile❤️
And Audacious lipstick in Léa is some sort of revelation, gorgeous shade, and such a beautiful satin texture, both pigmented and moisturizing on the lips.
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P.S. Ruby is wishing you all the most fantastic spring!

16/12/2020

As I mentioned earlier in my stories, I get asked a lot whether or not it's necessary to own a camera to be a content creator nowadays.
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I believe that shot worth a thousand words, so I made four and edited them in Photoshop:
1 and 3 made with A7iii + AD400 strobe flash light
2 and 4 made with iPhone XS Max + AD400 pilot light
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I was particularly interested in shooting close-ups because certainly, we all know that iPhone can deliver a decent flat lay or a group shot. And I also wanted to make these shots with Myth Velvet lipstick, as, in my opinion, nothing is as equally stunning and classic as this lip product.
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Tbh I was pretty surprised with the result that you can get with 2 yo phone. The difference would be a bit more visible on a bigger screen and without compression but, as you can see, it’s absolutely possible to shoot nice content with your iPhone, especially for the Instagram. To some extend, of course. The iPhone macro shot cannot be compared with the camera one, but the close up looks pretty solid to me👌.
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The main thing that is important in the matter is in what capacity you will be creating content.
As an influencer, you can shoot with your phone, be compensated for your content, and successful.
However, as a product photographer, 99% of the time, you'll be expected to work with a camera.
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Mainly because you'll be doing shoots not only for social media but also for websites, ads, and print. And all of these sources require the kind of quality only professional equipment can provide you with.
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And answering the most common question: when it's time to upgrade to a camera,— I think that no answer will suit everyone.
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I'm quite pragmatic and will say — when you have the necessary funds😅. Always invest in a camera that you can afford without debts, and you'll be good.
As for me, before I made , I was shooting content for one brand's Instagram account with my iPhone for a year before realizing that I was ready to move forward. @ Punavuori

13/02/2020

My little collection of cheesy Valentine’s cards❤️. No predictions, but you can make a screenshot of my stories and send the card that you'll get to someone you love! And I know for a fact that this community is full of love and support🥰!
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I love all of you, guys, and not just today! Happy Valentine's Day❤️❤️❤️!

31/12/2019

Last of 2019 featuring Lotus Youth Rescue Mask.
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As we previously established, I'm a big fan of effortless and effective products. This mask is definitely effortless, as for effectivity…it all gets a little bit tricky here.
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Mask claims to exfoliate, give radiance and preserve youth. Ok, great, this's right up my alley😏!
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However, exfoliation is so incredibly soft that with having retinoids, AHA and BHA acids in my routine, I barely noticed any difference🤷🏻‍♀️. Subtle exfoliation naturally means something close to zero radiance for me, and as for youth preservation, I don't really know, what is that. I suppose that all together mask should give a fresher complexion, but I'm sorry to say that my skin was like «Hmmm…not impressed, try better next time»👋.
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Don't get me wrong I love everything about this mask: the texture, the scent and the way it feels on my skin. I also think that if you are less «involved» with skincare, this product will fit you perfectly. I, on the other hand, require something more potent🙌. And with that moto I’m going to welcome new decade. Happy New Year, everyone!

23/12/2019

Remember Beauty Ouija? I enjoyed it so much and wanted to do something fun like that but Christmas related 🎅. And that’s what I came up with.
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Ladies and gentlemen, please welcome the one and only capsule collection of Beauty-Ugly-Sweaters with hottest beauty-releases of 2019!
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We have:
Futuredew
The Giving Essence
Banana Souffle Moisture Cream
Wet Lip Oil Gloss
F-Balm Electrolyte Waterfacial�⠀
Check my stories to find out what sweater is destined for you, share your screenshot and receive a special festive prediction (Beauty Ouija will help with that)🎄🔮!

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