30/01/2022
The Power of Google
So what does it actually mean to be ranked on TOP of Google Search results page?
Why is it so important, especially for small to medium businesses? Today I'll share some of my insights -
• GOOGLE RULES - Currently, Google dominates search engine popularity rankings. Every day, billions of users use this search engine to find the information they need. In just 1 second, there are about 2.3 million Google searches!
• 1ST PAGE SEARCH RESULTS - Google shows 10 results on the first page when someone searches for any specific terms. RESULTS ON THE FIRST GOOGLE PAGE GENERATE 92% OF WEBSITE TRAFFIC. Only a small percentage of people will visit the next pages. The further a website position, the smaller chances it’ll be accessed by a potential customer.
Basically, the higher the website position, the more users access it. More website visibility – MORE TRAFFIC TO THE WEBSITE – MORE LEADS ARE GENERATED, which are proven to bring more revenue.
• BRAND AWARENESS - An increase in ranking increases the degree to which the audience sees the business as authentic. Data shows that web visitors think the first few websites at the top of the search pages are amongst the MORE PRESTIGIOUS AND TRUSTED BUSINESSES IN THEIR INDUSTRY. It is basically a psychological game that gives an advantage.
Even if users don’t decide to visit the page right away, they’ll certainly notice it in the search results, which will have a positive impact on the business brand awareness and recognition.
This way, the business can gain a COMPETITIVE EDGE OVER MARKET RIVALS.
• UNDERSTANDING THE MARKET – from the selected keywords, the business can learn what’s frequently searched in the industry, which allows them to stay UP TO DATE WITH CHANGING TRENDS. When combining the process with analytics, the business can gain quite a lot of knowledge about customers’ behavior and use it to their advantage.
• COST EFFECTIVE - there is no radio, tv, or newspaper advertisement that would give such impressive effects as a top position in the search results. Moreover, it’s also the cheapest option (from the abovementioned ones). Therefore, investments in the ranking / Search Engine Optimization (SEO) process QUICKLY PAY OFF.
So, reaching the top of the Google search results can be an excellent opportunity for a business to grow and develop, and it brings MORE BENEFITS THAN ANY OTHER FORM OF PROMOTION.
Once a web page gets a better ranking position, success then runs towards the business.
It’s extremely important to ensure that the SEO process is handled by a PROFESSIONAL CONSULTANT, because an inexperienced person can do more harm than good.
Market competitiveness is growing every day, therefore, it’s worth choosing real experts in the field who will IMPROVE THE WEB PAGE VISIBILITY, POPULARITY, AND RECOGNITION.