24/04/2024
๐๐ฒ๐๐น๐ฒ๐๐ ๐ฃ๐ฎ๐ฐ๐ธ๐ฎ๐ฟ๐ฑ ๐ถ๐ ๐๐ฒ๐ฟ๐ฟ๐ฎ๐ฟ๐ถโ๐ ๐ป๐ฒ๐ ๐๐ถ๐๐น๐ฒ ๐๐ฝ๐ผ๐ป๐๐ผ๐ฟ
Hewlett Packard has announced its partnership with Ferrari as the new title sponsor, leading to the rebranding of the official team as Scuderia Ferrari HP in a โmulti-yearโ agreement.
The distinct blue logo of the American technology company will adorn Ferrariโs F1 livery starting from the upcoming Miami Grand Prix, as well as feature on the teamโs apparel and uniforms. This title sponsorship deal will also encompass Ferrariโs F1 Academy and esports programs.
This partnership represents a significant financial boost for Ferrari, similar to the impactful collaboration between Oracle and Red Bull, currently the most lucrative in F1.
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