Lighthouse & Anchor

The perfect recipe for your business content: 1. Tell a story. Show the process of how you provide results. 2. Great visuals. Clear, fun, easy to understand content. 3. Connect with people. Show them what they want to watch. Bonus If you want to add extra spice hire us to create your content. #videography #contentcreator #brandphotographer #brandphotography

#contentcreator #contentmarketing #contentmarketingstrategy #businesscontent #socialmediamarketingtips #entrepreneurlife

Let's capture #beautiful stories ⚓ You have a great #opportunityto reach your audience and impact their lives. All through #content & #socialmediamarketing. #businessowner #entrepreneur

We are just touching on some of the critical aspects of video for business that we often don't mind. These are very subtle principles, but they are very powerful, and they can help you generate more sales.

Increasing Sales With Video Strategies

If you run a business and try to increase revenue, you should be looking into making valuable videos. You need to produce a series of videos but also distribute them properly. What we mean by that is that you have the potential to showcase your brand to target an audience, and if they don’t respond but showed some interest, you retarget them with different videos and stay top of mind until they take action. If you would like to know how many to do this for your business, send us a message. We would love to help.

Produce and Distribute

Hey guys, I wanted to share this video to clarify a few things on video production for your business. Some of the points include the fact that you should be generating revenue from the videos that you are creating. Business owners are often paying high video rates for flashy cool videos that get only a few views and likes here and there. You have a huge revenue potential by creating the right videos with the right strategies. So if you are ready to create the video assets, we would love to help you in the process. Send us a message, we would love to help!

How to make better videos | 3 Tips

Many business owners struggle with video production. In many cases, they are hurting their marketing campaigns by producing bad videos. We are here to make sure that you make the best of your videos to reap the benefits of great content! If you need to produce videos for your products or service, send us a message, and we will get in touch with you. Let us know in the comments what are some of the production challenges you are facing. We would love to help.

We went apple picking! 🍎

We went apple picking!!!!! 🍎 In the midst of an odd business season for many of us, we wanted to take a break so we visited this adorable farm and we had to bring you along. If you live in #theberkshires or you are close by and want to enjoy the perfect fall season activity, then Windy Hill Farm, Inc. is for you and your loved ones ♥️

Welcome!

The year 2020 has been a roller coaster for all of us and if you are in #business it has caused many changes in the way you conduct your business. Lighthouse & Anchor is committed to helping #businesses communicate, selling, and market online. In times like these online advertising using video has become a crucial element for any business to survive and of course the ultimate goal to thrive. We are here for you!

Have you use video as a business owner? If you have, do not forget the importance of a distribution strategy. • Where is your video going to live? • Will you promote the video? Why? Do you have an ad strategy? • What is your budget? • What platforms will serve your business better? • When will you decide to scale up by or scale down your campaigns? • Is it time to start a new one? • do they have a call to action or is it just a brand video? Anyways those are just some pointers to consider for next time you post using video. It is a powerful tool when we leverage it to its full potential. A very helpful tip is to create a checklist to see if you have cover all the factors that are important to you. If you happen to have any questions or need help pm us 🎥