23/06/2021
The Value of Loyalty: How Media Companies Can Build and Benefit from Dedicated Audiences
When it comes to customer loyalty, brands around the world dedicate a significant chunk of time and money to understanding what makes their customers keep coming back for more. The same should be said for media companies, as the loyalty of their viewers has important implications for their long-term growth and success.
This is why, in our newest report, we looked at the topic of loyalty across unique, de-duplicated U.S. audiences on YouTube in January and February 2021 for the top media creators and influencers. We measured loyalty by the amount of viewers who watched consecutively across both months and who met a 30-second quality threshold.
We found three key aspects of loyalty that media companies can apply to their audience development strategies:
Create dependable content that creates an emotional connection with your viewers.
Learn how influencers and top creators connect so well with their followers.
Use loyalty as a complement to reach and engagement.
To learn more please click the Image below:
In this report, we dove deep into the topic of loyalty and found three key aspects that media companies can apply to their audience development strategies.
