05/08/2024
Style and country events… let’s talk!
The intersection of fashion and country pursuits grows by the day. Not only are brands being recognised for creating beautiful collections, but they play a significant role in reinforcing unity and promoting the existence of rural sports and the incredible individuals who perform inside them.
Recently rural events and their relationship with fashion have taken a hit with the term ‘fashion parade’ being used to describe their set up. There’s definitely a debate in this topic, however we want to express our view at Femme Country as a publication who began promoting style for women in the country sector.
For all women who take part in rural sports, whether this be shooting, fishing, eventing, falconry, beating, hiking … we feel style and their choice of garments have played a crucial role in instilling confidence in them to dominate in sports - which have previously been noted as male-focused. Behind-the-scenes brands are mirroring this in their collection designs, giving women, and men, the opportunity to feel incredible and create a presence with their skills on and off the field.
Whilst events at the start weren’t set on prioritising style, we’ve seen the industry grow in many ways with shows like creating a retail aisle,
promoting the functional and safety elements with equestrian fashion brands, and this year we saw host a fashion show with to highlight the importance of backing our wool sector.
The synergy we see combines expressiveness of personal style with the dynamism of the country sector and whilst there’s certainly more things we can all do to reinforce our way of country life, why should we take away how confident and hqppy people feel in their own style whether at a show, on a day’s shoot or simply walking their dog!
Let us know your thoughts! 🤍🗞️