Do you ignore the lurkers? 👀
Everywhere I look, I see Bro Marketers telling business owners to focus on growing their audience, expand their reach, gain more followers bla bla bla…
But none of them tell us how important it is to acknowledge and nurture THE LURKERS 👀
I’m a lurker and I learn a lot from accounts I never interact with.
There are business owners I’ve never written a comment to, never liked a post and yet, when I needed expert help, I contacted them.
And most of my clients weren’t following me and never liked or commented on my content either.
They were watching me for a long time without interacting and when they were ready to enlist the help of a social media manager, they just sent me a DM! 🙌
So don’t forget about the lurkers! They might never like or comment on your posts but you don’t know how many screenshots they have or how many bits of advice they implemented already! 😊
Are you a lurker? 👀👇
#neurodiversebusinessowner #neurodiversebusinesswoman #neurodiversebusiness #ukvirtualassistant #socialmediatipsandtricks #communitymanager #virtualassistantuk #femaleownedbusiness #brightonbusiness #socialmediamarketeruk #solopreneuruk #smallbusinessuk #contentideasforyou #contentideas101 #mumsinbusiness #freelanceruk #socialmediaforbusiness #mumsinbusinessuk #uksmallbusiness #socialmediamarketing101
Let’s chat and connect! 😉
Today I want to ask you about your business!
What do you do, who do you help?
Tell me in the comments, find other businesses you’re interested in, say Hello and make some new biz besties! ☺️
#neurodiversebusinessowner #ukvirtualassistant #communitymanager #virtualassistantuk #femaleownedbusiness #socialmediamarketeruk #smallbusinessuk #socialmediamanageruk #bizbestie #makenewfriends #businesssupportingbusiness #sussexbusiness
“It’s just so time consuming!” 😫
“I don’t even know what to post anymore…”
“The last thing I want to do in the evening is create content for the next day…”
These are all thing my clients have said and they’re all problems I can easily solve!
I’ve got the knowledge, experience and systems to help you
🤓create a content strategy
⏳batch create your content
📆schedule it
🧐check and understand insights to make necessary adjustments
I can help by
🤩doing it all for you
😊taking over the bits you don’t like/have time for
👩🏫teach you how do it yourself
So if you’re ready to stop feeling stressed and overwhelmed by social media, drop me a message! 💌
#neurodiversebusinessowner #neurodiversebusinesswoman #ukvirtualassistant #socialmediatipsandtricks #communitymanager #femaleownedbusiness #brightonbusiness #socialmediamarketeruk #coachesofig #solopreneuruk #smallbusinessuk #contentideasforbusinesses #contentideasforyou #contentideas101 #sussexbusiness #socialmediamanageruk #freelanceruk #serviceprovider #socialmediaforbusiness #instagramforbusiness #contentstrategytips #mumsinbusinessuk #contentmarketingtips #uksmallbusiness #smallbusinessowneruk #socialmediamarketing101
If you ask what to post on socials, chances are everyone will tell you to “entertain, educate and inspire your audience” 🤪
But what are educational posts? 🧐
Well, they’re posts that give your audience information that helps them solve a problem or find a viable solution.
For example:
💻blog posts
💡tips and tricks
📈industry insights and infographics
❓answering FAQs and sharing case studies
🤩free resources (that not only benefit your audience but get them on your email list)
Educational posts should be part of your strategy because they provide value to your audience and they help you build authority.
When was the last time you shared a case study? 👇
#neurodiversebusinesses #socialmediamanageruk #ukbusinesswoman #mumsinbusiness #womeninbusiness #femaleownedbusinesses #sussexbusiness #brightonbusiness
Social media is all about connections! 🤩
But sometimes we get so caught up in having the perfect feed, going viral and being seen that we forget to connect with our existing audience! 😫
So what can you do to connect?
🤩show up on Stories and use Stickers (polls, questions, sliders) etc
😊get personal- show your authentic self, share what happens in your office, your life… share your wins and your struggles
😖share your failures. We’re all tired of Girl Bosses and Bro Gurus claiming they earn £5k months with no experience, 2 months after starting their business. We want to see the reality of owning a business and part of that is failure
🤩behind the scenes. If your audience is anything like me, they’ll love seeing your office decor, your stationary and your indoor 🪴
🧐ask for feedback and opinions. Self explanatory really 😉
Which one of these do you prefer? 👇
I’m gonna be honest… being a social media manager is awesome, but it also has a few problematic sides…
One of those ‘problematic’ things is that I can’t outsource my own social media 🤣🥲
But luckily, if you’re a business owner (and your business isn’t social media), YOU CAN!
‘But why would I do that, Alex?!🤨 it’s just posting on FB/IG!’
The answer? Because ✨life happens✨.
If you’re a parent and business owner, you know how emergencies tend to make an appearance at the worst possible time.
🤒sick kids
😩business launches and extra client work
😓family emergency
🐾poorly pet
📚school trips/projects etc
And even if you don’t have kids but are neurodiverse, you know how
🫠one moment you’re fine, the next you’re overwhelmed
😩you feel burnout and creativity stops
😳you don’t really have the energy to socialise on socials every day
😶🌫️you’ve given it your all for a while and now it just lost its spark
All of these can be avoided 👍🏻
Outsourcing social media strategies and tasks to a certified community manager like myself will let you deal with life’s little moments without feeling pressured to stretch yourself thinner and thinner until you reach a breaking point.
If you’re interested in offloading some of the stressful things, DM me! 📩
#socialmediamanageruk #communitymanagers #certifiedcommunitymanager #socialmediaforbusiness #uksocialmediamanager #ukbusinessowner #parentsinbusiness #neurodiverseuk #neurodiversebusinessowner #neurodivergentbusiness #sussexbusiness #brightonbusiness #autismbusinessowner
🚨new feature alert 🚨
You can now increase your chances to be discovered by adding relevant keyword to your Name!
The new feature allows us to use more than 30 characters in the Name section, thus improving your chances to be found by your ideal clients.
Should you bother changing your name though? 🤨
Yes! This new feature will:
🔎use SEO to help people find your profile with the ‘search ‘ function
🤓 tell people what you’re all about
☺️ add you to the ‘suggested for you’ list and show your profile to people following similar accounts to yours
Will you be updating yours? 👇
#neurodiversebusinessowner #neurodiversebusinesswoman #ukvirtualassistant #socialmediatipsandtricks #communitymanager #virtualassistantuk #femaleownedbusiness #brightonbusiness #socialmediamarketeruk #coachesofig #solopreneuruk #smallbusinessuk #sussexbusiness #mumsinbusiness #socialmediamanageruk #mothersinbusiness #coachesofinstagram #socialmediapro #socialmediaforbusiness #instagramforbusiness #contentstrategytips #contentmarketingtips #uksmallbusiness #smallbusinessowneruk #uksmallbusinessowner #entrepreneuruk #socialmediamarketing101 #connectwithyouraudience
I’m taking a few days off to recharge my batteries 🔋, replenish my creative smoothies 🥤 and spend time with my family and friends 👨👩👧👦
I suggest you do the same, but if your presence on social media is paramount, you can
🐣 create and schedule some content for auto-publishing
🐣 let your audience know you’re taking some time off and when you’ll be back
🐣 depending on your business- for any existing clients, provide an emergency contact number/email address and let them know you’ll get back to them within (timeframe)
Otherwise,
🐇post and set up your out of office (don’t forget email!)
🐣turn off your notifications/ delete the apps if you can’t help yourself
🫖enjoy a cuppa
🧁look after yourself!
Having said that, I will be back shortly and can’t wait to see what you’re up to this Easter weekend!
#socialmediamanageruk #socialmediastrategist #socialmediatips #ukvirtualassistant #socialmediatipsandtricks #communitymanager #virtualassistantuk #femaleownedbusiness #brightonbusiness #socialmediamarketeruk #coachesofig #smallbusinessuk #mentalhealthandsocialmedia #sussexbusiness #mumsinbusiness #mothersinbusiness #mumsinbusinessuk #uksmallbusiness #smallbusinessowneruk #neurodiversebusinessowner
If you’re a parent, you’ve probably said this a lot more than you ever wanted to and then felt guilty… I know I have! 😳
A lot of my clients are parents who run their own businesses and one of their biggest problems is not having enough time to do their social media, admin tasks, client work and spend time with their families.
And I know how it feels…
😫you’re doing everything but feel like nothing actually gets done
🥺you’re constantly telling your children to wait but by the time you’re available, they’re asleep
😩you’re missing out on time with your partner/ friends
😭every evening is the same- think, create, write, schedule. You’re exhausted and you’re not even seeing any results
That’s where I come in. I take social media off your list so you can
🤗focus on your areas of expertise and see the progress you’re making
🤩be there for your children in the evening. Nothing compares to reading a book together or having a nice long chat at bedtime
🥰spend time with your partner/friends and enjoy healthy relationships with those around you
🤓 have some time to yourself and see great results! Having a strategy to follow, content creation sessions and everything scheduled ahead of time takes the pressure off, so you can finally relax!
And even if you don’t have children, social media is still something that takes up too much time and can be outsourced so you can focus on scaling your business, keeping your clients happy or just having time to read a book!
So if you’re ready to swap the stress and guilt for relaxation and peace of mind, drop me a message!
#socialmediamanageruk #parentsinbusiness #mumsinbusinessuk #businessmums #worklifebalancegoals #neurodiverseuk #neurodiversityuk #womeninbusinessuk #womeninbizuk #femaleentrepreneur #femaleownedbusinesses #sussexbusiness #brightonbusiness #OSP #freelanceruk #familylifegoals
What values are important to you? 🤔
Business isn’t just about making money. To me, a business should hold the same values as their clients and provide solutions to them.
So do we share the same values?
My business values are quite simple but very important to me.
🌿ethical- I want my skills to enable business owners to use social media for good
🌿 inclusivity and accessibility- I aim to make my own content as well as my clients’ as inclusive and accessible as possible.
🌿affordability and sustainability- it doesn’t sit right with me that huge corporations have massive social media and marketing budgets and our small, local business owners struggle. That’s why I make my pricing fair and affordable and I offer nurture packages to make sure everyone can get help when they need it most.
🌿simplicity- I go by the principle that “the simplest solution is the best solution”. I don’t want to use over-complicated systems because I don’t want to create extra worries for my clients.
🌿family- our families deserve our attention and time, so one of the most important values in my business is family. My aim is to empower my clients to spend time with their families and also allow myself to enjoy time with my own.
So what are your values? Let me know in the comments! 🤗
#socialmediamanageruk #ukbusinesswoman #businessvalues #ethicalsocialmedia #inclusivityandaccessibility #affordability #simplicityinbusiness #spendingtimewithfamily #ukbusinessmum #coachesofig #ukvirtualassistant #OSP #sussexbusiness #brightonbusiness #supportlocalbusiness #supportingsmallbusinesses
Everyone talks about strategy and how you should definitely have one… but what do you include in a strategy? 🧐
Well, you need to follow at least these 5 basic steps to create a social media strategy:
🌿know what you’re looking to achieve
🌿 know who your audience are and what they struggle with
🌿figure out what platforms they’re on. No point posting on LinkedIn if your audience avoids it like wildfire!
🌿establish your content pillars
🌿identify what data is going to help you keep track of your progress
And if you need a bit of help, drop me a message! 🤗
#socialmediamanageruk #socialmediaforbusiness
#socialmediastrategist #socialmediastrategytips #contentpillarsforbusiness #contentpillars #kpis #businessgoals #knowyouraudience #OSP #ukvirtualassistant #sussexbusiness #womenownedbusiness
#freelanceruk #coachesofig
Do you repurpose any of your old content? 🧐
If you don’t, you should!
Why?
Because
1/ by repurposing and reusing old content, you get more eyes on your content.
The algorithm doesn’t show 100% of your content to everybody, so if you repurpose and reuse it, more people will get to see your content!
2/ to stop worrying about what you’re posting tomorrow.
Some days we’re just not feeling creative, so repurposing can save you a lot of headache!
3/ to save time and money.
Repurposing content takes less time and resources than coming up with new content all the time. So get those Insights up and see which content your audience loved!
When was the last time your repurposed any content? 👇
#socialmediamanageruk #socialmediaforbusiness #repurposedcontent #reasonstorepurpose #sussexbusiness #ukbusiness #ukvirtualassistant #coachesofig #ninetothrive
Unless you’ve been living under a rock, you know what happened at the Oscars last night… 😖
You might have seen memes about it already!
And now lots of businesses jump on the bandwagon and share the memes depicting what happened whilst trying to put their own messaging on it…
So do you share memes? 🧐
If you do, make sure
👉your audience gets them
👉they’re consistent with your messaging
👉they’re appropriate for your audience and business
👉you understand the context around the meme and think whether it’s ethical to share it or not
I’ve already seen a few people repost that meme and, in my opinion, some of them should’ve held back and skipped that one. It just makes their brand sound inconsistent and supportive of aggression and violence. Which is exactly the opposite of what they’re trying to convey.
While I try to see the funny side in things, I’m not sure this should even be a meme- it’s not funny and defo not appropriate for some businesses to share
… so always check!
Do you share memes?
#socialmediamanageruk #ukbusiness #ukvirtualassistant #contentstrategy #brandmessaging #businesstips
I love seeing my clients succeed! 😍
Whether it's taking time off, understanding their ideal clients or figuring out a content calendar- seeing my clients achieve their goals makes me incredibly happy and motivated!🤩
I want my clients to feel like they have a good understanding of how social media can work for them, I want them to know how to use it to their advantage and I want them to know social media isn't a chain that keeps them bound 24/7!
I am so proud of these ladies! Knowing when to ask for help is a superpower in its own right and they deserve all the praise! 👏
If you need a bit of social media help, don't hesitate to drop me a message!
#happyclients #clientfeedback #socialmediamanageruk #mymotivation #idealclient #marketresearch #socialmediamarketinguk #socialmediamanagementuk #contentcalendar #contentcreationtips #socialmediaactionplan #socialmediaforbusiness #ukbusinessowner #ukvirtualassistant #OSP #coachesofig #freelanceruk #ukbusiness #sussexbusiness #mumsinbusinessuk #womenownedbusinesses #femaleownedbusiness
Today I wanted to share 3 lessons I've learned since my first post 😳
It's been a while since my first post and I've learned a lot of lessons along the way... But here are the most important ones!
1/ If your audience is EVERYONE, your audience is actually NO ONE. When I started, I didn't have a niche at all- not when it comes to services, nor when it comes to industry. I was willing to learn a lot of new systems and offer every service under the sun, to anyone... I ended up with loads of certificates that I will probably never use.
Lesson: figure out who your ideal clients are and what their problems are... use your skills to help them because as much as you'd love to, you can't help EVERYONE.
2/ Set boundaries. When I started out, I was so eager to please and get more clients that I didn't even think of boundaries. Of course, I ended up stuck with a difficult client...
Lesson: set boundaries from the beginning! Write them down and tell your client: your working hours, your preferred contact methods and any boundaries related to notices for emergency work, holidays etc . Stick to those boundaries!
3/ Social media is for being social. When I started, I posted lots of content. But I didn't show up on Stories for a very long time and I didn't really engage with other people's content.
Lesson: Showing up on Stories and other types of Video content helps your audience get to know you as a person... that's how they learn about you, your work and know that you're the right person to help them.
Also, engaging on other people's content helps you build a community and grow. It also helps position you as an expert in your industry if you engage in meaningful ways on other people's posts!
Have you struggled with any of these? Let me know in the comments!
#idealclient #socialmediamanagementuk #marketresearch #ukbusinessowner #ukbusiness #OSP #ninetothrive #businessgrowth #businessowneruk #femaleowned #solopreneur #businessownkeruk #mumsinbiz #clarityinbusiness
It's been a while! 😳
Hi, it's been a while since I last introduced myself! So here I am, saying Hello to both new and existing followers!
I'm Alex, a social media manager and mum of 2 (and many plants 🌿).
I help business owners sort out their socials by creating sustainable and ethical strategies so they can benefit from the power of social media without the greatest sacrifice of all- their free time!
A few things about me:
1/ I moved to the UK 13 years ago to study Law and ended up staying for LOVE 🥰
2/ I have two amazing little humans who keep me on my toes 👩👧👦
3/ I have subtitles in my head, so if I look lost when you're talking to me, that's just my brain generating the subtitles 😅
4/ I'm a Meta (Facebook) Certified Community Manager and one of the things I love about social media is how it helps communities get together and thrive 🌿
I'd love to get to know you better as well, so why don't you tell me a little about yourself in the comments?
#solopreneur #osp #socialmediaManageruk #femaleowned #businessownkeruk #businessowneruk #ukbusiness #mumsinbiz #ninetothrive #socialmediamanagementuk #ukvirtualassistant #communitymanager #virtualassistantuk #femaleownedbusiness #brightonbusiness #solopreneuruk #coachesofig #smallbusinessuk #socialmediamarketeruk #communitymanagement #smallbizsquad #servicebasedbusinessuk #womanowned #womeninbusiness
I have a question for you!🧐
Whose IG account makes you feel all positive and happy?✨
During the last few weeks, IG has mainly been a source of stress and sadness for me, so I've had to mute some accounts, unfollow others and search for people who make me happy.
I don't expect you to be surprised by this, but I LOVE JVN! Their energy is something else and always makes me smile!
But I've also found people in my list that make me smile- business owners like myself, who put out positive vibes and amazing content!
Here are some:
@askemmmasocial
@askr.creative @insta_glow_club @virtualvictoriauk @emma.mulcahy__ @kimbadigital @rayofsocial @michalkahn.co @thepricingqueen
so who makes you smile? Let me know in the comments!
#ukbusinessowner #solopreneur #mumsinbiz #businessownkeruk #socialmediaManageruk #osp #solopreneurs #femaleowned #ukbusiness #businessowneruk #ninetothrive #brilliantbusinessowners #ukvirtualassistant #socialmediapros #peoplewhomakemesmile #amazingbusinesswomen
Hands up if you struggle with showing up on video 🙋♀️
A lot of us have that perfectionist outlook on video content and struggle to create it because… we always find a reason the video is not good enough 😳
So here are 5 quick tips to help you increase your confidence to show up on video.
1/ Practice and have fun on camera (without posting it anywhere first). Just get comfortable seeing your own face on video and listening to your own voice!
2/ create a Running Order. Write a list of things you want to talk about- from hello and introduction to the things you wanted to talk about, questions and goodbyes. Have the list by your side to help you along.
3/ use a Teleprompter app. If you struggle to keep your thoughts in order and start blabbing like me, a teleprompter app can help you a lot! Just write the text beforehand and then step into your newsreader shoes! 👠
4/ adjust your lighting 💡- having good lighting can improve the quality of your video and will make you feel more confident and comfortable!
5/ choose comfortable clothes in colours that make you feel amazing! 👗
What do you do to increase your confidence on video? Tell me below! 👇
#socialmediaManageruk #socialmediaforbusiness #videocontentcreation #confidentonvideo #contentcreationtipsandtricks #contentcreationforbusiness #showuponvideo #selfconfidenceiskey #sussexbusiness #womanledbusiness #mumsinbusiness #solopreneuruk #socialmediafreelancer #socialmediamarketing #reelsandstories
Happy Valentine’s Day to those of you who celebrate it and Happy Monday to those of you who don’t ☺️
Are you launching anything special for your audience today to show your love? 🥰
Are you unknowingly hiding your content from them by using banned/restricted hashtags? 🧐
In the last few years, ValentinesDay hashtag hasn’t been showing all content as a lot of the posts go against their Community Guidelines.
So using a hashtag that is banned may restrict your reach and show your content to fewer people!
So what can you do?
When researching your hashtags, take the time to use a hashtag tool (like Flick, Iqhashtags or others) to check whether the ones you want to include in your post are ok or not!
Have you posted anything under the ValentinesDay hashtag today? Let me know in the comments!
#socialmediamarketing #socialmediamanageruk #socialmediaforbusiness #hashtagresearch #hashtagstrategy #ukbusiness #hashtagsforbusiness #contentmarketing #ukbusinessowner #socialmediasupport #osp #ukvirtualassistant #sussexbusiness #womeninbusinessuk