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Social Media Management tips, tricks and tools

16/05/2022

Not quite the post I was hoping to put up today 🥺

But sometimes trying to be all, do it all and have it all just takes its toll on us 😖

Social media is an exhausting place to be. It’s ever changing, fast paced and it never.switches.off 😔

As a social media manager, I’ve spent a shocking amount of time on social media lately… figuring out strategies, creating content, scheduling and posting, testing, engaging, analysing data, adjusting etc. and that’s just the social media side… then there’s talking to clients, doing business admin, doing course after course to stay on top of it all…

But I’m also a mum and over the last couple of months, I’ve found myself getting frustrated with my kids because they wanted to play or chat when I had work to do.

Last week, my youngest said something that broke my heart because he’s only 3.5 y old and yet understands so much… he said to me ‘Mummy please put your phone down, I want you’. And of course, I replied ‘Just give me a few minutes to finish my work’ 😞 then he said ‘Is your phone more important than me?’ 😢💔

That evening, I couldn’t sleep. His words kept playing over and over in my head and I realised this is not what I wanted when I started.

I wanted flexibility so I could be there for my children when they need me… but I’m not.

I have location freedom, so I can work anywhere… but it turns out, taking your work wherever you go means you’re always working, which in my case, defeats the purpose.

So I’m taking some time off social media to reset, refocus and readjust.

I’m going to give myself some time to rethink my goals, refocus and find a way to help my clients without compromising the most important relationships in my life.

I will be back soon with a fresh approach, clearer boundaries and a better way to balance my personal and work lives.

Until then, I hope you all have a prosperous time and if you ever need to get in touch, drop me a message!

Lots of love to you all,
Alex x

13/05/2022

Do you know what types of content help you achieve your business goals? 🧐

🎞Reels help you reach new people and get your brand recognised
🤳Stories help you engage with your community and show them who you are
📱Grid posts help you educate your audience and cater to every stage of their buyer journey
📡Going Live helps you build stronger connections with your audience, place yourself as an authority in your field and answer any questions your audience might have

What are your business goals? 🎯👇

12/05/2022

Do you ignore the lurkers? 👀

Everywhere I look, I see Bro Marketers telling business owners to focus on growing their audience, expand their reach, gain more followers bla bla bla…

But none of them tell us how important it is to acknowledge and nurture THE LURKERS 👀

I’m a lurker and I learn a lot from accounts I never interact with.

There are business owners I’ve never written a comment to, never liked a post and yet, when I needed expert help, I contacted them.

And most of my clients weren’t following me and never liked or commented on my content either.

They were watching me for a long time without interacting and when they were ready to enlist the help of a social media manager, they just sent me a DM! 🙌

So don’t forget about the lurkers! They might never like or comment on your posts but you don’t know how many screenshots they have or how many bits of advice they implemented already! 😊

Are you a lurker? 👀👇

11/05/2022

I ❤️ making a difference in my clients’ lives and businesses!

Bea didn’t know Social Media Managers were a thing, but she contacted me after a mutual friend suggested she enlisted some help.

Like myself, she’s a mum who wants flexibility to work around her children, so she started her dog walking business when her eldest started school.

The pandemic was hard for her because even though she had an established client base, a lot more people were at home and didn’t need her services anymore.

She was keen to get her business back on track as her youngest started school, but found herself down the Social Media Rabbit Hole 🐇🕳

She was only able to work on her business during school hours and on weekends, but often found herself scrolling on Instagram for ideas and not actually creating any relevant content for her clients.

I had a great Strategy Session with Bea and after looking at her audience, her knowledge and experience, we created a strategy that showed her clients what a 🐶 pro she is, without her having to spend hours and hours on creating the content ☺️

Then I shared my processes and systems for batch creating content and taught her how do schedule her own posts.

A couple of weeks later, she signed on two new clients because she was no longer bound to the screen! 🙌

She can now spend her weekends with her family and has increased her earnings!

So if you’re ready to increase your earnings using social media but are not sure about working with a social media manager, drop me a message and I’m happy to answer any questions!

10/05/2022

09/05/2022

$A big part of why we spend so much time scrolling is seeing the right hooks to get us hooked 🤣🪝You only have a fraction ...$

06/05/2022

A big part of why we spend so much time scrolling is seeing the right hooks to get us hooked 🤣🪝

You only have a fraction of a second to grab someone’s attention on social media, so you need to use it wisely 🤓

Using an attention-grabbing hook will help you get people’s interest and even pique their curiosity! This means they’ll spend more time on your page and they’ll read more of your content! 🙌

Do you use hooks in your content? 🧐

05/05/2022

Do you ever feel exhausted just thinking about showing up online? 🙋‍♀️

Putting yourself out there takes a lot of time, effort and resources!

You’re exposing yourself to the world and social media is often a ruthless place 😖

So this is your reminder to be kind to yourself!

✅set up filters and delete vicious comments
❌block and unfollow any accounts that make you feel bad/unsafe
🔕turn off notifications before going to bed
📆plan your content creation days and take breaks from time to time
😊know your limits and create a sustainable strategy that fits in with your lifestyle
🥄if it’s starting to feel overwhelming, it’s time to take a step back

What do you do to protect yourself against social media burnout? 👇

03/05/2022

Entertainment is one of the biggest reasons people spend so much time on social media 😎

Keeping your audience entertained means you’re keeping them on your pages for longer, and the algorithm 💕loves💕 that!

But how can you entertain your audience?
😂share funny memes
🤭tell jokes
🤪share Throwback Moments
😜use Games and giveaways
😝post on stories

Do you use entertaining content in your strategy? 👇

28/04/2022

If you ask what to post on socials, chances are everyone will tell you to “entertain, educate and inspire your audience” 🤪

But what are educational posts? 🧐

Well, they’re posts that give your audience information that helps them solve a problem or find a viable solution.

For example:
💻blog posts
💡tips and tricks
📈industry insights and infographics
❓answering FAQs and sharing case studies
🤩free resources (that not only benefit your audience but get them on your email list)

Educational posts should be part of your strategy because they provide value to your audience and they help you build authority.

When was the last time you shared a case study? 👇

26/04/2022

Been posting for a while but still struggling to convert? 🧐

Here are a few tips to help you increase your conversion rate! 😊

Don’t forget to save for later!

25/04/2022

Social media is all about connections! 🤩

But sometimes we get so caught up in having the perfect feed, going viral and being seen that we forget to connect with our existing audience! 😫

So what can you do to connect?

🤩show up on Stories and use Stickers (polls, questions, sliders) etc
😊get personal- show your authentic self, share what happens in your office, your life… share your wins and your struggles
😖share your failures. We’re all tired of Girl Bosses and Bro Gurus claiming they earn £5k months with no experience, 2 months after starting their business. We want to see the reality of owning a business and part of that is failure
🤩behind the scenes. If your audience is anything like me, they’ll love seeing your office decor, your stationary and your indoor 🪴
🧐ask for feedback and opinions. Self explanatory really 😉

Which one of these do you prefer? 👇

22/04/2022

Engagement rates are so tricky to figure out, aren’t they? 😖

One minute you’ve got an amazing engagement rate and the next, it’s crickets 🦗

We all know video content is being pushed hard at the moment, but that requires a bit more effort and sometimes we just don’t have the energy…

So instead, try:
❓asking questions
💡sharing your Aha moments
🦄talking about industry myths
🫣share your mistakes
😎share your opinions (even if they are unpopular)

Which one ☝️ will you try first?

21/04/2022

I’m gonna be honest… being a social media manager is awesome, but it also has a few problematic sides…

One of those ‘problematic’ things is that I can’t outsource my own social media 🤣🥲

But luckily, if you’re a business owner (and your business isn’t social media), YOU CAN!

‘But why would I do that, Alex?!🤨 it’s just posting on FB/IG!’

The answer? Because ✨life happens✨.

If you’re a parent and business owner, you know how emergencies tend to make an appearance at the worst possible time.

🤒sick kids
😩business launches and extra client work
😓family emergency
🐾poorly pet
📚school trips/projects etc

And even if you don’t have kids but are neurodiverse, you know how
🫠one moment you’re fine, the next you’re overwhelmed
😩you feel burnout and creativity stops
😳you don’t really have the energy to socialise on socials every day
😶‍🌫️you’ve given it your all for a while and now it just lost its spark

All of these can be avoided 👍🏻

Outsourcing social media strategies and tasks to a certified community manager like myself will let you deal with life’s little moments without feeling pressured to stretch yourself thinner and thinner until you reach a breaking point.

If you’re interested in offloading some of the stressful things, DM me! 📩

20/04/2022

19/04/2022

Want to wow your audience but lost your mojo? 🤪

Here are 6 types of content to keep your audience coming back for more!

📖educational
🤪entertaining
💬conversational
💡inspirational
🕵️‍♀️problem-solving
🌉connection

Including these types of content in your strategy and switching between them is going to help your audience engage with your content, learn from you and be curious about what else you have to offer!

Need some professional help when it comes to content strategy? Drop me a message! 📩

14/04/2022

12/04/2022

Hands up if market research is something you need to do more often 🙋‍♀️

Knowing your audience is paramount in creating relevant content for your business. That’s why market research should be done periodically to make sure you’re up to date with your audience’s interests and problems!

But where can you go to do this magical market research?

Swipe to find out about some of the great tools I use for myself and my clients!

When was the last time you did your market research? 🧐

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Do you ignore the lurkers? 👀 Everywhere I look, I see Bro Marketers telling business owners to focus on growing their audience, expand their reach, gain more followers bla bla bla… But none of them tell us how important it is to acknowledge and nurture THE LURKERS 👀 I’m a lurker and I learn a lot from accounts I never interact with. There are business owners I’ve never written a comment to, never liked a post and yet, when I needed expert help, I contacted them. And most of my clients weren’t following me and never liked or commented on my content either. They were watching me for a long time without interacting and when they were ready to enlist the help of a social media manager, they just sent me a DM! 🙌 So don’t forget about the lurkers! They might never like or comment on your posts but you don’t know how many screenshots they have or how many bits of advice they implemented already! 😊 Are you a lurker? 👀👇 #neurodiversebusinessowner #neurodiversebusinesswoman #neurodiversebusiness #ukvirtualassistant #socialmediatipsandtricks #communitymanager #virtualassistantuk #femaleownedbusiness #brightonbusiness #socialmediamarketeruk #solopreneuruk #smallbusinessuk #contentideasforyou #contentideas101 #mumsinbusiness #freelanceruk #socialmediaforbusiness #mumsinbusinessuk #uksmallbusiness #socialmediamarketing101

Let’s chat and connect! 😉 Today I want to ask you about your business! What do you do, who do you help? Tell me in the comments, find other businesses you’re interested in, say Hello and make some new biz besties! ☺️ #neurodiversebusinessowner #ukvirtualassistant #communitymanager #virtualassistantuk #femaleownedbusiness #socialmediamarketeruk #smallbusinessuk #socialmediamanageruk #bizbestie #makenewfriends #businesssupportingbusiness #sussexbusiness

“It’s just so time consuming!” 😫 “I don’t even know what to post anymore…” “The last thing I want to do in the evening is create content for the next day…” These are all thing my clients have said and they’re all problems I can easily solve! I’ve got the knowledge, experience and systems to help you 🤓create a content strategy ⏳batch create your content 📆schedule it 🧐check and understand insights to make necessary adjustments I can help by 🤩doing it all for you 😊taking over the bits you don’t like/have time for 👩‍🏫teach you how do it yourself So if you’re ready to stop feeling stressed and overwhelmed by social media, drop me a message! 💌 #neurodiversebusinessowner #neurodiversebusinesswoman #ukvirtualassistant #socialmediatipsandtricks #communitymanager #femaleownedbusiness #brightonbusiness #socialmediamarketeruk #coachesofig #solopreneuruk #smallbusinessuk #contentideasforbusinesses #contentideasforyou #contentideas101 #sussexbusiness #socialmediamanageruk #freelanceruk #serviceprovider #socialmediaforbusiness #instagramforbusiness #contentstrategytips #mumsinbusinessuk #contentmarketingtips #uksmallbusiness #smallbusinessowneruk #socialmediamarketing101

If you ask what to post on socials, chances are everyone will tell you to “entertain, educate and inspire your audience” 🤪 But what are educational posts? 🧐 Well, they’re posts that give your audience information that helps them solve a problem or find a viable solution. For example: 💻blog posts 💡tips and tricks 📈industry insights and infographics ❓answering FAQs and sharing case studies 🤩free resources (that not only benefit your audience but get them on your email list) Educational posts should be part of your strategy because they provide value to your audience and they help you build authority. When was the last time you shared a case study? 👇 #neurodiversebusinesses #socialmediamanageruk #ukbusinesswoman #mumsinbusiness #womeninbusiness #femaleownedbusinesses #sussexbusiness #brightonbusiness

Social media is all about connections! 🤩 But sometimes we get so caught up in having the perfect feed, going viral and being seen that we forget to connect with our existing audience! 😫 So what can you do to connect? 🤩show up on Stories and use Stickers (polls, questions, sliders) etc 😊get personal- show your authentic self, share what happens in your office, your life… share your wins and your struggles 😖share your failures. We’re all tired of Girl Bosses and Bro Gurus claiming they earn £5k months with no experience, 2 months after starting their business. We want to see the reality of owning a business and part of that is failure 🤩behind the scenes. If your audience is anything like me, they’ll love seeing your office decor, your stationary and your indoor 🪴 🧐ask for feedback and opinions. Self explanatory really 😉 Which one of these do you prefer? 👇

I’m gonna be honest… being a social media manager is awesome, but it also has a few problematic sides… One of those ‘problematic’ things is that I can’t outsource my own social media 🤣🥲 But luckily, if you’re a business owner (and your business isn’t social media), YOU CAN! ‘But why would I do that, Alex?!🤨 it’s just posting on FB/IG!’ The answer? Because ✨life happens✨. If you’re a parent and business owner, you know how emergencies tend to make an appearance at the worst possible time. 🤒sick kids 😩business launches and extra client work 😓family emergency 🐾poorly pet 📚school trips/projects etc And even if you don’t have kids but are neurodiverse, you know how 🫠one moment you’re fine, the next you’re overwhelmed 😩you feel burnout and creativity stops 😳you don’t really have the energy to socialise on socials every day 😶‍🌫️you’ve given it your all for a while and now it just lost its spark All of these can be avoided 👍🏻 Outsourcing social media strategies and tasks to a certified community manager like myself will let you deal with life’s little moments without feeling pressured to stretch yourself thinner and thinner until you reach a breaking point. If you’re interested in offloading some of the stressful things, DM me! 📩 #socialmediamanageruk #communitymanagers #certifiedcommunitymanager #socialmediaforbusiness #uksocialmediamanager #ukbusinessowner #parentsinbusiness #neurodiverseuk #neurodiversebusinessowner #neurodivergentbusiness #sussexbusiness #brightonbusiness #autismbusinessowner

🚨new feature alert 🚨 You can now increase your chances to be discovered by adding relevant keyword to your Name! The new feature allows us to use more than 30 characters in the Name section, thus improving your chances to be found by your ideal clients. Should you bother changing your name though? 🤨 Yes! This new feature will: 🔎use SEO to help people find your profile with the ‘search ‘ function 🤓 tell people what you’re all about ☺️ add you to the ‘suggested for you’ list and show your profile to people following similar accounts to yours Will you be updating yours? 👇 #neurodiversebusinessowner #neurodiversebusinesswoman #ukvirtualassistant #socialmediatipsandtricks #communitymanager #virtualassistantuk #femaleownedbusiness #brightonbusiness #socialmediamarketeruk #coachesofig #solopreneuruk #smallbusinessuk #sussexbusiness #mumsinbusiness #socialmediamanageruk #mothersinbusiness #coachesofinstagram #socialmediapro #socialmediaforbusiness #instagramforbusiness #contentstrategytips #contentmarketingtips #uksmallbusiness #smallbusinessowneruk #uksmallbusinessowner #entrepreneuruk #socialmediamarketing101 #connectwithyouraudience

I’m taking a few days off to recharge my batteries 🔋, replenish my creative smoothies 🥤 and spend time with my family and friends 👨‍👩‍👧‍👦 I suggest you do the same, but if your presence on social media is paramount, you can 🐣 create and schedule some content for auto-publishing 🐣 let your audience know you’re taking some time off and when you’ll be back 🐣 depending on your business- for any existing clients, provide an emergency contact number/email address and let them know you’ll get back to them within (timeframe) Otherwise, 🐇post and set up your out of office (don’t forget email!) 🐣turn off your notifications/ delete the apps if you can’t help yourself 🫖enjoy a cuppa 🧁look after yourself! Having said that, I will be back shortly and can’t wait to see what you’re up to this Easter weekend! #socialmediamanageruk #socialmediastrategist #socialmediatips #ukvirtualassistant #socialmediatipsandtricks #communitymanager #virtualassistantuk #femaleownedbusiness #brightonbusiness #socialmediamarketeruk #coachesofig #smallbusinessuk #mentalhealthandsocialmedia #sussexbusiness #mumsinbusiness #mothersinbusiness #mumsinbusinessuk #uksmallbusiness #smallbusinessowneruk #neurodiversebusinessowner

If you’re a parent, you’ve probably said this a lot more than you ever wanted to and then felt guilty… I know I have! 😳 A lot of my clients are parents who run their own businesses and one of their biggest problems is not having enough time to do their social media, admin tasks, client work and spend time with their families. And I know how it feels… 😫you’re doing everything but feel like nothing actually gets done 🥺you’re constantly telling your children to wait but by the time you’re available, they’re asleep 😩you’re missing out on time with your partner/ friends 😭every evening is the same- think, create, write, schedule. You’re exhausted and you’re not even seeing any results That’s where I come in. I take social media off your list so you can 🤗focus on your areas of expertise and see the progress you’re making 🤩be there for your children in the evening. Nothing compares to reading a book together or having a nice long chat at bedtime 🥰spend time with your partner/friends and enjoy healthy relationships with those around you 🤓 have some time to yourself and see great results! Having a strategy to follow, content creation sessions and everything scheduled ahead of time takes the pressure off, so you can finally relax! And even if you don’t have children, social media is still something that takes up too much time and can be outsourced so you can focus on scaling your business, keeping your clients happy or just having time to read a book! So if you’re ready to swap the stress and guilt for relaxation and peace of mind, drop me a message! #socialmediamanageruk #parentsinbusiness #mumsinbusinessuk #businessmums #worklifebalancegoals #neurodiverseuk #neurodiversityuk #womeninbusinessuk #womeninbizuk #femaleentrepreneur #femaleownedbusinesses #sussexbusiness #brightonbusiness #OSP #freelanceruk #familylifegoals

What values are important to you? 🤔 Business isn’t just about making money. To me, a business should hold the same values as their clients and provide solutions to them. So do we share the same values? My business values are quite simple but very important to me. 🌿ethical- I want my skills to enable business owners to use social media for good 🌿 inclusivity and accessibility- I aim to make my own content as well as my clients’ as inclusive and accessible as possible. 🌿affordability and sustainability- it doesn’t sit right with me that huge corporations have massive social media and marketing budgets and our small, local business owners struggle. That’s why I make my pricing fair and affordable and I offer nurture packages to make sure everyone can get help when they need it most. 🌿simplicity- I go by the principle that “the simplest solution is the best solution”. I don’t want to use over-complicated systems because I don’t want to create extra worries for my clients. 🌿family- our families deserve our attention and time, so one of the most important values in my business is family. My aim is to empower my clients to spend time with their families and also allow myself to enjoy time with my own. So what are your values? Let me know in the comments! 🤗 #socialmediamanageruk #ukbusinesswoman #businessvalues #ethicalsocialmedia #inclusivityandaccessibility #affordability #simplicityinbusiness #spendingtimewithfamily #ukbusinessmum #coachesofig #ukvirtualassistant #OSP #sussexbusiness #brightonbusiness #supportlocalbusiness #supportingsmallbusinesses

Everyone talks about strategy and how you should definitely have one… but what do you include in a strategy? 🧐 Well, you need to follow at least these 5 basic steps to create a social media strategy: 🌿know what you’re looking to achieve 🌿 know who your audience are and what they struggle with 🌿figure out what platforms they’re on. No point posting on LinkedIn if your audience avoids it like wildfire! 🌿establish your content pillars 🌿identify what data is going to help you keep track of your progress And if you need a bit of help, drop me a message! 🤗 #socialmediamanageruk #socialmediaforbusiness #socialmediastrategist #socialmediastrategytips #contentpillarsforbusiness #contentpillars #kpis #businessgoals #knowyouraudience #OSP #ukvirtualassistant #sussexbusiness #womenownedbusiness #freelanceruk #coachesofig

Do you repurpose any of your old content? 🧐 If you don’t, you should! Why? Because 1/ by repurposing and reusing old content, you get more eyes on your content. The algorithm doesn’t show 100% of your content to everybody, so if you repurpose and reuse it, more people will get to see your content! 2/ to stop worrying about what you’re posting tomorrow. Some days we’re just not feeling creative, so repurposing can save you a lot of headache! 3/ to save time and money. Repurposing content takes less time and resources than coming up with new content all the time. So get those Insights up and see which content your audience loved! When was the last time your repurposed any content? 👇 #socialmediamanageruk #socialmediaforbusiness #repurposedcontent #reasonstorepurpose #sussexbusiness #ukbusiness #ukvirtualassistant #coachesofig #ninetothrive

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