Sorting Your Socials (2026)

16/05/2022

Not quite the post I was hoping to put up today 🥺

But sometimes trying to be all, do it all and have it all just takes its toll on us 😖

Social media is an exhausting place to be. It’s ever changing, fast paced and it never.switches.off 😔

As a social media manager, I’ve spent a shocking amount of time on social media lately… figuring out strategies, creating content, scheduling and posting, testing, engaging, analysing data, adjusting etc. and that’s just the social media side… then there’s talking to clients, doing business admin, doing course after course to stay on top of it all…

But I’m also a mum and over the last couple of months, I’ve found myself getting frustrated with my kids because they wanted to play or chat when I had work to do.

Last week, my youngest said something that broke my heart because he’s only 3.5 y old and yet understands so much… he said to me ‘Mummy please put your phone down, I want you’. And of course, I replied ‘Just give me a few minutes to finish my work’ 😞 then he said ‘Is your phone more important than me?’ 😢💔

That evening, I couldn’t sleep. His words kept playing over and over in my head and I realised this is not what I wanted when I started.

I wanted flexibility so I could be there for my children when they need me… but I’m not.

I have location freedom, so I can work anywhere… but it turns out, taking your work wherever you go means you’re always working, which in my case, defeats the purpose.

So I’m taking some time off social media to reset, refocus and readjust.

I’m going to give myself some time to rethink my goals, refocus and find a way to help my clients without compromising the most important relationships in my life.

I will be back soon with a fresh approach, clearer boundaries and a better way to balance my personal and work lives.

Until then, I hope you all have a prosperous time and if you ever need to get in touch, drop me a message!

Lots of love to you all,
Alex x

13/05/2022

Do you know what types of content help you achieve your business goals? 🧐

🎞Reels help you reach new people and get your brand recognised
🤳Stories help you engage with your community and show them who you are
📱Grid posts help you educate your audience and cater to every stage of their buyer journey
📡Going Live helps you build stronger connections with your audience, place yourself as an authority in your field and answer any questions your audience might have

What are your business goals? 🎯👇

12/05/2022

Do you ignore the lurkers? 👀

Everywhere I look, I see Bro Marketers telling business owners to focus on growing their audience, expand their reach, gain more followers bla bla bla…

But none of them tell us how important it is to acknowledge and nurture THE LURKERS 👀

I’m a lurker and I learn a lot from accounts I never interact with.

There are business owners I’ve never written a comment to, never liked a post and yet, when I needed expert help, I contacted them.

And most of my clients weren’t following me and never liked or commented on my content either.

They were watching me for a long time without interacting and when they were ready to enlist the help of a social media manager, they just sent me a DM! 🙌

So don’t forget about the lurkers! They might never like or comment on your posts but you don’t know how many screenshots they have or how many bits of advice they implemented already! 😊

Are you a lurker? 👀👇

11/05/2022

I ❤️ making a difference in my clients’ lives and businesses!

Bea didn’t know Social Media Managers were a thing, but she contacted me after a mutual friend suggested she enlisted some help.

Like myself, she’s a mum who wants flexibility to work around her children, so she started her dog walking business when her eldest started school.

The pandemic was hard for her because even though she had an established client base, a lot more people were at home and didn’t need her services anymore.

She was keen to get her business back on track as her youngest started school, but found herself down the Social Media Rabbit Hole 🐇🕳

She was only able to work on her business during school hours and on weekends, but often found herself scrolling on Instagram for ideas and not actually creating any relevant content for her clients.

I had a great Strategy Session with Bea and after looking at her audience, her knowledge and experience, we created a strategy that showed her clients what a 🐶 pro she is, without her having to spend hours and hours on creating the content ☺️

Then I shared my processes and systems for batch creating content and taught her how do schedule her own posts.

A couple of weeks later, she signed on two new clients because she was no longer bound to the screen! 🙌

She can now spend her weekends with her family and has increased her earnings!

So if you’re ready to increase your earnings using social media but are not sure about working with a social media manager, drop me a message and I’m happy to answer any questions!

10/05/2022

Let’s chat and connect! 😉

Today I want to ask you about your business!

What do you do, who do you help?

Tell me in the comments, find other businesses you’re interested in, say Hello and make some new biz besties! ☺️

09/05/2022

“It’s just so time consuming!” 😫
“I don’t even know what to post anymore…”
“The last thing I want to do in the evening is create content for the next day…”

These are all thing my clients have said and they’re all problems I can easily solve!

I’ve got the knowledge, experience and systems to help you
🤓create a content strategy
⏳batch create your content
📆schedule it
🧐check and understand insights to make necessary adjustments

I can help by
🤩doing it all for you
😊taking over the bits you don’t like/have time for
👩‍🏫teach you how do it yourself

So if you’re ready to stop feeling stressed and overwhelmed by social media, drop me a message! 💌

$A big part of why we spend so much time scrolling is seeing the right hooks to get us hooked 🤣🪝You only have a fraction ...$

06/05/2022

A big part of why we spend so much time scrolling is seeing the right hooks to get us hooked 🤣🪝

You only have a fraction of a second to grab someone’s attention on social media, so you need to use it wisely 🤓

Using an attention-grabbing hook will help you get people’s interest and even pique their curiosity! This means they’ll spend more time on your page and they’ll read more of your content! 🙌

Do you use hooks in your content? 🧐

05/05/2022

Do you ever feel exhausted just thinking about showing up online? 🙋‍♀️

Putting yourself out there takes a lot of time, effort and resources!

You’re exposing yourself to the world and social media is often a ruthless place 😖

So this is your reminder to be kind to yourself!

✅set up filters and delete vicious comments
❌block and unfollow any accounts that make you feel bad/unsafe
🔕turn off notifications before going to bed
📆plan your content creation days and take breaks from time to time
😊know your limits and create a sustainable strategy that fits in with your lifestyle
🥄if it’s starting to feel overwhelming, it’s time to take a step back

What do you do to protect yourself against social media burnout? 👇

03/05/2022

Entertainment is one of the biggest reasons people spend so much time on social media 😎

Keeping your audience entertained means you’re keeping them on your pages for longer, and the algorithm 💕loves💕 that!

But how can you entertain your audience?
😂share funny memes
🤭tell jokes
🤪share Throwback Moments
😜use Games and giveaways
😝post on stories

Do you use entertaining content in your strategy? 👇

28/04/2022

If you ask what to post on socials, chances are everyone will tell you to “entertain, educate and inspire your audience” 🤪

But what are educational posts? 🧐

Well, they’re posts that give your audience information that helps them solve a problem or find a viable solution.

For example:
💻blog posts
💡tips and tricks
📈industry insights and infographics
❓answering FAQs and sharing case studies
🤩free resources (that not only benefit your audience but get them on your email list)

Educational posts should be part of your strategy because they provide value to your audience and they help you build authority.

When was the last time you shared a case study? 👇

26/04/2022

Been posting for a while but still struggling to convert? 🧐

Here are a few tips to help you increase your conversion rate! 😊

Don’t forget to save for later!

Sorting Your Socials

16/05/2022

13/05/2022

12/05/2022

11/05/2022

10/05/2022

09/05/2022

06/05/2022

05/05/2022

03/05/2022

28/04/2022

26/04/2022

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