Deciphr Media

24/03/2023

We all know the feeling of discovering something really cool on the internet–maybe it's a hilarious meme, a touching video, or an informative article.

And what's the first thing we want to do? Share it, of course!
You want to make it diabolically simple for your audience to share your stuff. You want your message to reach as many people as possible, right?

That's why it's important to make the art of sharing frictionless.

Let's talk about what we mean by "frictionless." If someone wants to share your article on social media, but it's a hassle to copy and paste the link or share it in some other way, they might give up and move on to something else.

But if you provide an easy, one-click solution, they're much more likely to follow through and share your content with their own followers. 🤳

One way to make sharing your content easier is to provide embed codes. An embed code is a small piece of HTML that allows someone to display your content (such as a video or a widget) on their website or blog.

All that your audience has to do is copy and paste the code, and voila! Your content is now on their website, with a link back to your site.

Embed codes and one-click copy-paste features remove the friction that might prevent someone from sharing your content. This expands your reach, increases your referral traffic, and helps you connect with a broader audience.

So, go forth and share your content! And remember, when it comes to sharing, the easier, the better. 💯

23/03/2023

The world is changing at an unprecedented pace, and businesses need to adapt to survive.

In "Purple Cow: Transform Your Business by Being Remarkable," marketing guru Seth Godin argues that the key to success is to stand out from the competition by being remarkable.

The premise of the book is simple but powerful: just as a purple cow would stand out from a herd of brown cows, a remarkable business stands out from its competitors.

Godin argues that the days of mass marketing and mass production are over and that the only way to succeed in today's marketplace is to create something truly remarkable that people will talk about and share with others.

The book is divided into three parts:

🐮 PART I: Why Are There No Purple Cows?

In the first part, Godin discusses why so many businesses fail to be remarkable. He argues that businesses are too focused on competing in the same way as their competitors, which leads to a race to the bottom in terms of price and quality.

To be truly remarkable, businesses need to break out of this cycle and do something that no one else is doing.

🐮 PART II: The Anatomy of the Purple Cow

Godin explores what makes a business remarkable. He argues that there are five key elements of a purple cow: it is remarkable, targeted, relevant, measurable, and amplified.

A remarkable product or service is one that stands out from the competition and captures people's attention.

🐮 PART III: How to Create a Purple Cow

Godin offers practical advice on how to create a purple cow. He argues that the key to success is to start with the end in mind and focus on creating something people will talk about and share with others.

Businesses should be willing to take risks, embrace failure as a learning opportunity, and be willing to change course if something isn't working.

"Purple Cow: Transform Your Business by Being Remarkable" is a thought-provoking and inspiring book that offers valuable insights for businesses of all sizes and industries. Godin's writing is engaging and accessible, and his emphasis on creativity and innovation is particularly relevant in today's rapidly changing economy.

Whether you're a business owner, marketer, or entrepreneur, this book is a must-read for anyone wanting to stand out from the competition and create something remarkable.

23/03/2023

📝🔍 REFERENCING CONTENT IS A GAME-CHANGER 🔍📝

Did you know that 68% of B2B marketers use content marketing to establish thought leadership?

And a study by the Content Marketing Institute proves that providing references is a powerful way to achieve this goal.

Contrary to looking witless and weak, citing credible sources shows you’ve done your homework and that you’ve got a deeper understanding of your field.

In short, you - or your brand - will actually look smart and trustworthy. These are the very things you’d want when trying to establish a good reputation and boost your digital presence.

With the rise of content automation and AI tools like ChatGPT, brands are putting a greater emphasis on creating thought leadership content.

And by thought leadership content, we mean content that is not only insightful and engaging but also credible and verifiable.

That's where referencing comes in - to add weight to your insights. 📚

💻 To put it simply, referencing is the process of citing credible sources to support your arguments and ideas. And several tools - such as Google Scholar, Scopus, and Web of Science - can now help you find credible sources more efficiently.

Citing your references and sources could save you from the hassles and complexities of plagiarism.

It’s also a great addition to your SEO strategies. Referencing can strengthen the authority of your content which in return can boost your SERP ranking.

Backing up your insights and opinions with credible research = building trust 🤝

And in this digital era where fake news is so pervasive, we all know how important an audience's trust and confidence are!

So take the leap now while it's not yet too late for you. Give credit to whom it is due.

If you're unsure how to start, check out some of the content masterpieces of one of the trusted authorities in the industry, HubSpot.

You may also refer to various other credible sources, including:

💡 The Benefits of Referencing (University of Leicester)

💡 The Importance of Referencing in Academic Writing (Scribbr)

💡 The Power of Referencing (Chris Syme)

Earn your audience's trust and win their loyalty. Start referencing.

PS. Be sure to continue using witty and creative language. Referencing doesn't need to be academic and technical. And it's never meant to make your content dry and boring!

17/03/2023

If you’re looking to become a thought leader, you want to make sure your ideas catch fire and spread like wildfire. 🔥

Our advice? Read Contagious: Why Things Catch On by Jonah Berger.

The secret sauce to creating irresistible content is in this book. Here are the key points you'll learn:

👉 Social currency: People want to look good to others, so they'll share content that makes them look smart, funny, or in-the-know. It's like showing off a shiny new toy that all your friends want to hover over in awe.

👉 Triggers: By linking your content to things that are already top of mind for your audience, you can make it more memorable and shareable. It's like planting a seed in their mind that will grow into a beautiful flower when the right conditions are present.

👉 Emotion: Strong emotions can be like a match that ignites a wildfire of sharing. Whether it's joy, anger, or awe, creating an emotional connection with your audience is key. It's like adding a dash of hot sauce to your content – it gives it that extra kick that keeps people coming back for more.

👉 Public: People are more likely to share content that's visible to others. When your content is public, it gives people a chance to express their identity and connect with others who share their interests. It's like being part of a cool club that everyone wants to join.

👉 Practical value: People love content that's useful and solves a problem. By providing practical value, you're more likely to create something that people will come back to again and again. It's like having a trusty tool that helps them get the job done right.

So there you have it. The secret ingredients to creating content that catches on like wildfire.

Berger's insights are both informative and practical, making it a must-read for anyone looking to make an impact in today's digital world.

Go ahead and give it a read! You’re welcome! 😊

17/03/2023

Are you tired of feeling like you're screaming into the void with your marketing efforts? An omnichannel strategy might just be the superhero you've been waiting for! 🦸‍♀️

According to Yogesh Shah, CEO at iResearch Services, companies that use multiple channels to interact with their customers are the most successful players in the game right now. And let's be real, who doesn't want to be a successful player? 🤑

But what exactly is this magical omnichannel strategy? Think of it as a fancy way of saying that you should use every possible means to reach your audience. Social media, email, SMS, website, brick-and-mortar stores, skywriting...okay, maybe not skywriting, but you get the point. 🌪️

Here are some reasons why you should jump on the omnichannel bandwagon:

👉 You'll be like a genie granting your customers' wishes: When you provide multiple channels for customers to interact with you, you give them the power to choose the one that's most convenient for them. You'll be like a marketing genie granting their every wish!

👉 You'll make your customers feel like royalty: By providing a seamless and consistent experience across all channels, you'll make your customers feel like they're being treated like royalty. And who doesn't want to feel like a king or queen?

👉 You'll rake in more dough than a bakery: Companies that use an omnichannel approach generate more revenue than those that don't. So, if you want to make some serious dough, you better get on the omnichannel train!

But wait, there's more! 😱

If you really want to impress your audience and stand out from the crowd, you should consider adding a thought leadership podcast to your marketing mix. Podcasts are like the cool kids at school, and everyone wants to hang out with them. 💬

For example, Salesforce has a popular podcast called "The Quotable Sales Podcast" where they share best practices, tips, and stories from sales leaders. And let's be real, who doesn't want to learn from the best? 🤓

So, are you ready to become a marketing superhero and connect with your audience like never before? Start by developing an omnichannel approach and adding a thought leadership podcast to your marketing mix. Your audience will thank you, and you'll be swimming in success like Scrooge McDuck in his money bin. 🦆💰

For more tips and resources on how to create an effective omnichannel strategy, check out HubSpot's ‘How to Launch a Successful Multi-Channel Strategy’ guide. Trust us, it's worth a read. 🤓

An omnichannel strategy can help you to reach your audience, make them feel heard, and make some serious money. And if you want to be the coolest kid in school, you should definitely add a thought leadership podcast to your mix to reach even more people and position yourself as a leader in your industry.

Why not give it a try today? 🚀

07/03/2023

Want to create content that's as irresistible as a freshly baked batch of cookies? 🍪 Well, do we have a tip for you!

👉 Anchor your content in the now. 👈

Today’s world is the equivalent of whiplash. People crave solutions to current issues and trends which change as rapidly as the wind. And that's what you should serve up on your podcasting platter.

Here's why.

🤝 Builds trust: When you address your audience's current reality, you show them you understand their needs and are here to help. This helps build up trust and credibility with your listeners.

📈 Wins the audience over: According to LinkedIn's latest Thought Leader Impact Study, 62% of B2B decision makers want content that tackles their current challenges and trends. So, if you want your podcast to succeed, you've got to create content your audience cares about.

🔍 Stays relevant: Your audience wants to hear about the latest and greatest in their industry. If you can offer valuable insights and solutions, they'll keep coming back for more.

To anchor your content in the now, try these tips:

🔥 Keep your hand on the heart of your industry's latest trends and challenges.

📅 Plan your podcast episodes around current events, holidays, or seasons.

📊 Use data and research to support your arguments and provide valuable insights.

🤝 Invite experts in their field to offer fresh perspectives on current topics.

👂 Listen to your audience's feedback and adjust your content accordingly.

👀 Need some inspiration? Check out NPR's Coronavirus Daily podcast, which anchors its content on the current reality by providing daily updates and insights on the pandemic.

Remember, your audience wants content that speaks to their current reality. By anchoring your podcast in the now, you can create content that resonates with your listeners and keeps them coming back for more.

So, what are you waiting for? Time to get started! 🚀

06/03/2023

Want startup success? Fail fast!

Sounds absurd, right? 🤔

But, if you read Eric Ries' book ‘The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses’, you’d understand why this makes so much sense.

“The only way to win is to learn faster than anyone else.”

The lean startup approach centers on the process of:

💡 Rapid experimentation
💡 Continuous innovation
💡 Customer-centric focus

When starting a business, the margin for failure is huge. This is the reason why some people who enter the entrepreneurial race tend to be overwhelmed and give up easily. 🏃

They weren’t ready for the pitfalls, the obstacles, and the possibility of encountering mistake after mistake.

However, contrary to how most of us view failures, it can actually be a good thing.

Ries emphasizes that startups must have the fluidity to iterate quickly—to pivot in response to customer feedback and the evolving market landscape.

A key principle that he shares in the book is the “build-measure-learn” approach. This revolves around having a minimum viable product (or what he calls an MVP), testing it out, and identifying what works and what doesn’t work based on data and customer insights.

Ergo, decisions should be made based on reason and data, not preconceived notions.

In building the MVP, Ries has this to say, “As you consider building your own minimum viable product, let this simple rule suffice: remove any feature, process, or effort that does not contribute directly to the learning you seek.”

He furthers there’s a need to “learn what customers really want, not what they say they want or what we think they should want.” 💯

Failure is an integral part of a validated learning approach. According to Ries, it’s how companies learn.

“This is one of the most important lessons of the scientific method: if you cannot fail, you cannot learn.” ✔️

Most startup companies try to pattern their processes on how established businesses do things. However, these traditional methods may not work in today’s competitive landscape.

This book by Eric Ries offers a fresh perspective on how to successfully build a sustainable business in today’s fast-paced, ever-changing market. A must read for all aspiring leaders and entrepreneurs! 📚

28/02/2023

Want to know the secret recipe for turning a good business into a great one? 🤔 Look no further than Good to Great by Jim Collins!

After five years of studying companies that made the leap to greatness, Collins has compiled a blueprint for businesses that aspire for greatness. From disciplined people to disciplined thought to disciplined action, the book focuses on the attributes of companies that transformed themselves from good to great. 💪

But why should aspiring thought leaders or brands care about this book?

🔑It provides valuable insights and practical strategies that can be applied to any organization.

🔑It helps you identify the characteristics of great companies and teaches you how to apply them to your own business. 🚀

🔑Collins’ focus on leadership, humility and commitment to long-term success make it an essential read for anyone looking to build a culture of excellence and achieve long-lasting success.

Good to Great is an engaging and informative book that will help you understand what it takes to achieve greatness in business. Whether you're an aspiring thought leader or a business owner, this book is a must-read. 🙌 With the author’s research and insights, you'll be equipped with practical strategies that can be applied to any organization.

So, what are you waiting for? Don't be content with just being good when you can be great!

This book can help you become one of those extraordinary people. Remember, as the author notes, "The good-to-great companies never wanted to become larger-than-life heroes. They were seemingly ordinary people quietly producing extraordinary results." 🏆

28/02/2023

25/02/2023

It takes two to tango. With podcasting, this makes even more sense when you think about having a co-host.

Although there are some good one-person shows out there, there’s something about having a plus one that adds a different level of podcast magic.

Think about it, most of the biggest names in the industry are two-person shows.

✅ Stuff You Should Know with Josh AND Chuck.

✅ Crime Ju**ie with Ashely AND Brit.

✅ Conan O'Brien Needs a Friend with Conan and.... his friend, duh.

Now, while it makes sense to have a co-host on your podcast, it’s not as easy an experience as you’d expect it to be.

Admittedly, I thought getting a co-host on my show was simple enough—until I actually experienced it myself…

Ran into scheduling conflicts that delayed the episode by WEEKS

Almost lost the rights to my podcast (yup, that’s a true story)...

And had my show turn out lopsided for a LONG while because I had no hosting chemistry with almost all of the co-hosts I picked.

Luckily, I learned a few things here and there. Now, I have the best partners I could have with me on my podcasts—well enough to write a list of all the things I wish I learned sooner…

So you won’t have to make the same mistakes I did.

If you’re looking to add a plus-one to your podcast hosting experience anytime soon, here’s a list of things I wish I knew before choosing a co-host! ⬇️⬇️⬇️

22/02/2023

AI may be smart, but does it have common sense? 🤔

Turns out, it's not as simple as just feeding it language data.

According to experts, it requires a deep understanding of the world through experiences, culture, and social interactions.

As we rely more on AI in various industries, the consequences of lacking common sense can range from annoying to downright deadly. This isn't just a scientific curiosity, it's a crucial ethical and societal issue that’s ripe for discussion.

💡 Tune into today’s edition of The Daily for more.

22/02/2023

AI may be smart, but does it have common sense? 🤔

Turns out, it's not as simple as just feeding it language data.

According to experts, it requires a deep understanding of the world through experiences, culture, and social interactions.

As we rely more on AI in various industries, the consequences of lacking common sense can range from annoying to downright deadly. This isn't just a scientific curiosity, it's a crucial ethical and societal issue that’s ripe for discussion.

💡 Tune into today’s edition of The Daily for more.

20/02/2023

📩 Email newsletters are a powerful way to stay informed, up-to-date, and ahead of the curve in today's fast-paced digital world.

And with traditional newspapers on the decline, email newsletters are a convenient and valuable tool that delivers relevant news straight to your inbox. 👀

So, if you're looking to improve your marketing skills, you need to subscribe to the best email newsletters out there. And that's exactly what we're here to help you with! 🤝

Whether you're a marketer, tech enthusiast, or simply love to stay informed, these newsletters are sure to provide valuable insights, tips, and inspiration that you can use to take your skills to the next level.

Here are five of the best email newsletters you should consider adding to your inbox: ⬇⬇⬇

17/02/2023

When you’re running a podcast, it’s easy to get caught up in everything coming your way.

Every day, you find yourself worrying about all the things that have to do with your show—especially when the plays and subscriber counts start to climb.

At this point, your daily routine is probably best summed up as hours of brainstorming.

Hours of polishing.

Hours of editing and recording content.

Hours of stressing over a million different things.

And the cycle restarts the moment you wake up the next day.

Now, while it’s great to give your 110% when it comes to podcasting, it’s never a good idea to let everything you know about it become a grind. Actually, being successful and having a show that grows and stands out is all about maintaining a balance…

A kind of balance that ensures you’re working on your podcast, but you don’t put yourself in a sort of stressful place where you end up overlooking things that actually matter: your audience.

And how do you start building something like this?

Well, you go back to the basics of making your podcast more relevant by cashing in on something called “micro-moments”. 👀

If you don’t know what a micro-moment is, it’s simply defined as:

“An experience where people turn to an app, product, or device to satisfy their impulses to learn something, do something, or buy something.”

While these things may not seem as “game-changing” as you think they’d be, the truth is that micro-moments make a world of difference in whether your podcast is successful or stagnant.

And the lesson to learn from these bits of marketing phenomenon is that you should use them to meet your audience exactly where they are and give them the info they need at the right moments.

So, how do you start elevating your podcast with micro-moments?

Usually, it involves analyzing your target market well enough to know how they'd fill in the blanks for these statements:

🤔 "I want to go _______..."

🤔 "I want to know _______..."

🤔 "I want to do _______..."

🤔 "I want to buy _______..."

Once you’ve listened to your market well enough, you can better answer the statements above and get in the right mindset to take advantage of micro-moments! ✅✅✅

16/02/2023

Think AI’s just a buzzword? Think again! 🔥

According to Deloitte's Nitin Mittal, successfully implementing AI in the workplace requires a clear vision, a committed team, and a dedication to transparency and ethics. And with the many facets and benefits of AI, it can be applied to a wide range of interactions with customers and stakeholders.

Ready to fuel your organization with AI? Check out this installment of The Daily. 🚀

16/02/2023

VR + AI = Mind-blowing Medicine! 💊👾

The latest episode of The AI in Business Podcast features Dr. Srini Pillay, shedding light on the fascinating convergence of AI and Virtual Reality in the medical field. With 'body illusion medicine', VR experiences can create meditative states and reduce anxiety - opening up possibilities for treatments of emotional and psychological issues. This ain’t just a game changer, it's a life changer! 🙌

16/02/2023

For all of us who work with clients, we can all agree on one thing:

A lot of trust is given to us—the kind that expects us to act in our client’s best interests.

Usually, this puts us in a spot where we need to deliver on everything we’re paid for and asked to do.

Whether you’re doing full-service work, specialized projects, or easy-to-do tasks on retainer, you’re bound to feel the unavoidable pressure of having a client trust you. And of course, you want to do things well enough to have them coming back for more...

But how do you get to that “next level” that will make you irreplaceable in the eyes of your clients? 🤔

It’s not offering extra work...

It’s not cutting down your prices...

Nor is it sucking up to them every chance you get.

Actually, it’s something that you might’ve heard of at one point or another:

Thought leadership. 👀

If you want to help your clients succeed while cementing your image in their eyes as a service provider or agency they can’t live without, this kind of content is the way to go.

Although it might sound like a preachy type of content that you should steer away from, it’s actually a unique and indispensable tool that pays dividends if you use it right. 📈

With the help of thought leadership, you can help your clients or personal brand scale well enough to be seen by people as an authority in a certain space.

Compared to other approaches, using this type of content helps both you and the people you work with get to a place where you want to be in a fraction of the time it usually takes.

But how do you use thought leadership to significantly boost client results?

Well, here are five key plays out of the Deciphr Media Pro Playbook that you can use ⬇⬇⬇

15/02/2023

Newsflash: Relying too much on AI-generated info can lead to some major mistakes! Computer science expert Sayash Kapoor shares why humans need to be careful when trusting automated decisions.

Check out his eye-opening insights on the latest podcast episode of In Machines We Trust. Don't let the machines fool you!