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29/02/2024

Bare Skin is stealing the spotlight, and it absolutely deserves its own dedicated post! I’m over the moon about how this one came together. The combination of a calm, soothing vibe with a touch of black boldness – it’s pure love for me. What are your thoughts?

On a real note, I’m starting to feel a bit fatigued with the whole trend of n**e and natural tones that everyone seems to be vibing with lately. Time for a change, don’t you think? The question now is, what’s next? I’ve got some exciting ideas brewing.

xoxo
Eva

23/02/2024

Why do I need so many logos???

Logo variations are essential for several reasons. Firstly, they allow a brand to maintain consistency while adapting to different contexts. For instance, a logo that looks great on a website might not work well on a small promotional item. By having variations, a business can ensure that its logo always looks its best, regardless of where it is being used.

Logo variations can also serve practical purposes. For example, having a simplified version of a logo can be useful for situations where space is limited or where intricate details might not be visible. Additionally, having variations in color or layout can make a logo more versatile and adaptable to a wide range of applications. Overall, logo variations are necessary to ensure that a brand’s visual identity remains effective, adaptable, and appealing in various scenarios.

Bare Skin is coming together! I’m excited to show you more, soon! 🖤

21/02/2024

When designing a brand, presenting more than one mood board to our clients can make a significant difference in the final design. Multiple mood boards allow clients to explore a range of creative directions, styles, and visual elements before making a final decision. Each mood board can present a unique perspective, helping clients visualize various possibilities and options for their brand identity.

In addition, presenting clients with multiple mood boards can facilitate communication and collaboration. It allows for a more dynamic exchange of ideas between the client and the designer, enabling us to work together to fine-tune the brand concept. Ultimately, the process of exploring multiple mood boards can lead to a more refined, cohesive, and impactful brand identity that effectively represents the client’s vision and values.

Examples 1 and 2 serve as mood boards for a medspa, showcasing two distinct directions. Example 1 presents a neutral tone, while example 2 is vibrant and colorful, fulfilling the client’s request for both options.
 Which mood board do you prefer? Drop a 1 or 2 in the comments…

14/02/2024

This poem is dedicated to all the businesses out there who strive to make a statement in the competitive world of branding.

Share this Valentine’s poem with your fave entrepreneur ❤️

08/02/2024

3 Signs it’s time to give your brand a makeover 👇🏽

✔️Growth: As your business grows and evolves, your brand should too. You’ve stepped up your game, but your brand hasn’t kept pace.

✔️Changing your Target Audience: It’s time to reevaluate your brand and connect with your new audience. If your clientele is now more specific and you want to concentrate on customers with higher budgets, you’ll need a brand that can attract this type of customer.

✔️No Real Branding: Your current brand is aimless and lacking in purpose. If you started your business with just a logo and your favorite colors it’s time for a rebrand. A *strategic* brand identity will have a significant, positive impact on how potential customers perceive your business.

Go click the link on our bio to apply for a custom brand identity 👉🏼

07/02/2024

Open Late Design Co. just got a little makeover! 🖤

Go check out our new branding, website, and imagery!

As a business owner, you should know that your brand has the power to make or break your business. That’s why it’s crucial to ensure that it’s making the right impression on your audience.

I want to help you create a brand that is bold, authentic, and super attractive to your customers. Let’s partner and create a brand that truly represents your business.

If you’re ready to work with a brand designer that gets you - you can request to work with me via the bio link.

25/05/2023

As a business owner, choosing the right brand colors is important because they can significantly impact how your brand is perceived by consumers. Colors can convey emotions, create brand recognition, and differentiate your brand from competitors.

23/05/2023

We are back at it and this week we have the full brand reveal for Pazango Beach Club!

Pazango is a vibrant and eclectic space that embodies a carefree and laid-back vibe, it's the perfect place to sip on fruity cocktails and soak up the sun. A place where you can let loose, connect with others, and embrace the free-spirited lifestyle.

11/05/2023

Brand yoself before you wreck yoself!😎

09/05/2023

I absolutely love hosting get-togethers at my place and for this coming Memorial Day weekend, I'll be throwing a pool party with friends. Check out the digital invitation I made for my guests!

08/05/2023

SNEAK PEEK ALERT!

Just a few more tweaks here and there and this brand will be ready! Here’s a preview of the primary logo and the submark for The Pazango Beach Club. More coming soon!

03/05/2023

Another day, another mood board… 🤍Here’s a little preview of a mood board for a new brand we are working on!

02/05/2023

The beauty of working remotely. As long as that WiFi signal is strong, we are golden baby! Slowly building that global network of contacts.

01/05/2023

I’m turning 40 in October 😵… OMG I can’t believe I’m saying that. This weekend I sat down and planned my 4 day destination celebration. I am so damned excited! This one will be for the books! Here is the Save the Date design I will be sending to all my closest friends!

26/04/2023

Brand reveal day! 🖤

Studio Camille is a fashion-style house based in New York City. The logo design features a combination of serif and script fonts to convey elegance and sophistication. We opted for a complementary color scheme with red and green as the highlight colors. We chose the color red as it is linked to power and passion and green represents balance. The blacks, grays, and dark greens serve to balance the overall design. Our carefully curated images have a dark, moody aesthetic that perfectly captures the essence of the brand.

Love how perfectly balanced this brand looks. Never in my life would I have picked those colors but, here it makes perfect sense.

25/04/2023

You've decided it's time to take your biz to the next level! You want a brand identity for your business that resonates with your customers. Whether you're starting from scratch or rebranding a business, picking the right designer for your project is key. Pick the right person, someone whose work you admire and you have a great connection with, and you'll find the process that follows is rewarding and productive.

Branding your business should be a fun, rewarding and inspirational experience and it all starts with picking the right partner to work with. Here are my top tips to help you get the very best out of your next investment.

24/04/2023

Hello! This week we are heads down working on a brand for a personal fashion stylist. I never knew red and green could look so good together. More coming later this week!

20/04/2023

One last and official brand release post for Boogie Juice! 💥

I would totally hire this mobile bartending service. So retro, hip and colorful…

This was a very fun project to work on. Let’s keep em’ coming!

18/04/2023

Sneak Peek! 👀

Let me show you the primary and secondary logos for Boogie Juice! Boogie Juice is a mobile bartending service, they provide a professional bartending experience. Let the drinks come to you!

For the logo we decided to stick with a retro font, paired with a script font to give it a modern vibe. The color palette is slowly morphing from the traditional retro to a more modern retro palette. For the logo mark we decided to go with a hand drawn martini glass bringing the logo into perfect harmony.

I cannot wait to show you the rest of this brand!

17/04/2023

The 70’s - a time of groovy music, colorful fashion, and questionable haircuts. Disco balls, lava lamps, and bell-bottoms were all the rage. People were all about peace, love, and good vibes man.

Our next project is very retro inspired, this mood board will set the and tone for the design. Let’s see where it takes us. Stay groovy!

13/04/2023

Official Brand Reveal for Furry Love Pet Sitters! 🥳

I am super happy how this one turned out! The colors, the outlined logo, the fun elements we added, the pattern, everything ended up coming together very nicely.

On to the next project….

11/04/2023

I have a new project in the works! 💜It is definitely testing my boundaries. Pastels and colorful designs - here we go!

Check out the inspiration behind the brand. Can you guess what type of business this is for?
#

04/04/2023

Logo design for … Full brand reveal coming tomorrow!

03/04/2023

Why are mood boards so much fun! Here’s one for a brief I’ll be working on this week. 🖤

29/03/2023

Super excited to show off Stone Fox a new brand design for .archive! Here’s a little sneak peek 👽

27/03/2023

Mood board and color palette for a brand I’m working on next! More coming soon!

22/03/2023

Sometimes brands don’t make the cut. After a few revisions and conversations, this design was rejected by the client. Nothing personal, sometimes styles don’t align and it’s best to call it quits before trying to force things.

Posting it because it deserves its own moment.

22/03/2023

Nothing is perfect.

16/03/2023

Say HELLO! 👋🏽

Huge welcome to Danielle Bohy, our newest team member at Open Late Design Co.

Dani is a Strategist currently located in Madrid via NYC, living out her 18-year-old dream to live abroad. Her focus is on brand, content + social strategy, and tracking/monitoring trends (cultural, platform, + consumer). Some of the brands she’s worked for or with are Media Monks, Anheuser-Busch, Booking.com, Amazon Fashion, and Cisco + WebEx. As a side hustle, she works music festivals around the world as an Artist Liaison.

Beverage of Choice:
A good cup of coffee during the week, G&T weekends

Favorite Movie:
The Dark Knight & Inglorious Bastards

Sign:
Leo

On Weekends She’s:
Dancing, exploring, resting, reading, cooking, or thrift shopping.

15/03/2023

Fresh, new bizniz cards for Open Late Design Co. - Because we are professionals 🤓

So, are business cards still relevant?

Despite the digital age, business cards are very much relevant, they provide a physical representation of your brand and contact information that can be easily exchanged during networking events or chance meetings. They also offer a personal touch and leave a lasting impression on potential clients or partners. They can also serve as a reminder of the conversation and connection made, making it easier for the recipient to follow up with you.

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Super stoked to share the big reveal of Bare Skin! 🖤 When I dreamt up this brand for the Medspa industry, I wanted to shake things up a bit. You know how most Medspas go for those chill, natural colors? Well, I decided to add a little extra boldness to the mix and, by boldness I mean black (my favorite color). The perfectly crafted word mark logo was designed to capture the youthfulness that every Medspa client seeks. I believe that experiencing a Medspa should not only rejuvenate the body but also rejuvenate the spirit. and out? I boiled down the whole vibe into three words: soothing, earthy, and bold. For the color palette I went with natural and nude hues to go along with the black to keep those calm serene vibes. It’s the kind of design that’s both calming and gives you a boost. The carefully chosen imagery is like the cherry on top, making sure everything aligns with the Bare Skin essence. It’s not just about a Medspa; it’s a lifestyle – one that’s all about tranquility and youthful energy. But hold on, there’s more! Bare Skin is hitting my website soon for you to grab. It’s a pre-made brand with your name on it, and the best part? You can tweak it to fit your style. And get this – it’s a one-time thing. Once it’s sold, it’s gone, making your brand as unique as the awesome people it serves. Save this post… More brands on the way! #branding #brandidentity #logodesigner #colorpalette #moodboard #brandboard #logo #logodesign #branddesigner #personalbranddesigner #brandingstudio

When you’re ready to level up your brand, a brand specialist can work with you to create a brand that is unique to you and your audience. 🖤 . . . . #branding #brandidentity #branddesign #branddesigner #brandidentitydesign #rebrand #rebranding #rebrandingforsmallbusinesses #brandidentitytips #brandingstudio #graphicdesign #graphicdesigner #logodesign #logodesigner #elpasologodesign #elpasobrandingservices

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