BY CSIH

BY CSIH a digital consultant helping you with all things social media, branding + marketing.
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Finally, I created a feed concept for the Instagram feed. With skincare, before-and-afters are one of the biggest ways ...
03/01/2023

Finally, I created a feed concept for the Instagram feed. With skincare, before-and-afters are one of the biggest ways to engage new customers. Encouraging customers to create their own user-generated content, by incentivizing with discount codes and giveaways can be a HUGE way to propel sales. Pictures don’t lie!

Although a case study for amazing social media strategy, Topicals, like all companies, has missed opportunities in their...
03/01/2023

Although a case study for amazing social media strategy, Topicals, like all companies, has missed opportunities in their community management. Interacting with potential customers that ask questions about your business, even when you’re not tagged, is a GREAT way to drive sales and engagement. Searching Twitter for keywords can be a great way to start!
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Twitter is also a GREAT way to establish connections with skincare enthusiasts, Topicals could lean into creating threads and Twitter takeovers by popular accounts like .lartey on Twitter, some of whom already have affiliate discount codes.

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