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This article was written by Roger Chang, Senior Director, Customer Enablement, OpenWrap. Source: PubMatic
In today’s highly competitive digital landscape, publishers need cutting-edge solutions to maximize their revenue potential.
This article was written by Roger Chang, Senior Director, Customer Enablement, OpenWrap. Source: PubMatic In today’s highly competitive digital landsca
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This article was written by John Martin, Director, Business Development, OpenWrap. Source: PubMatic
Programmatically sold OTT/CTV inventory continues to increase as does the importance of the open exchange, as streaming TV viewership surpassed cable TV for the first time.
Since its inception, premium OTT/CTV media has been strictly reserved for upfront purchases.
This article was written by John Martin, Director, Business Development, OpenWrap. Source: PubMatic Programmatically sold OTT/CTV inventory continues to
If you’re an avid fan of Apple products, then you should be very familiar with the Safari web browser. It’s the default browser on iPhone, iPad, and even macOS devices. Safari is renowned for its simplicity, as it features a clean interface that’s really easy to navigate.
If you’re an avid fan of Apple products, then you should be very familiar with the Safari web browser. It’s the default browser on iPhone, iPad, and even ma
Calling all ad ops experts! We want to hear from you. Email [email protected] to start sharing your ideas and industry expertise.
Advertising today has moved mostly to the internet, with a significant decline in television and print ads used by businesses. Companies of all sizes have access to a wide range of advertisement solutions online, such as Google and Facebook Ads, along with ad exchanges. The advertising agency, however, still plays the same role as it has for many years.
Advertising today has moved mostly to the internet, with a significant decline in television and print ads used by businesses. Companies of all sizes have acces
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Over the last couple of years, the world has moved from viewing regular television to focusing more on OTT video streaming. Services like YouTube, Netflix, and Apple TV make it easy to watch your favorite shows at any time and on multiple devices. With the growing rate of interest in these services, businesses are also turning to the advertising services that these platforms offer.
Over the last couple of years, the world has moved from viewing regular television to focusing more on OTT video streaming. Services like YouTube, Netflix, and
Client-Side or Server-Side Header Bidding? Which One is Right for You? 🤔💻 Learn the Differences Between These Two Techniques and Choose the Best Approach to Optimize Your Programmatic Advertising Strategy Today! https://bit.ly/3nw8L9t
Cookies are an important part of the world wide web, yet many people fail to realize the role that they play. Without cookies, many of the functions that are almost automated today with the second visit to a website become tedious and manual.
Cookies are an important part of the world wide web, yet many people fail to realize the role that they play. Without cookies, many of the functions that are al
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This article was written by John Martin, Director, Business Development, OpenWrap. Source: PubMatic
For a web publisher, utilizing third-party header bidding technologies is commonplace. However, a lack of control, customization, and commercial flexibility can impose limits on ad revenue teams. This doesn’t need to be the case.
This article was written by John Martin, Director, Business Development, OpenWrap. Source: PubMatic For a web publisher, utilizing third-party header bid
When it comes to marketing a business through both paid and free methods, there are many terms that you will come across. Failure to learn more about what these terms mean could spell trouble for your advertising campaigns and even reduce the overall efficacy of the strategies you use.
When it comes to marketing a business through both paid and free methods, there are many terms that you will come across. Failure to learn more about what these
Maximizing Ad Viewability without Sacrificing Ad Slots - Here's How! 📈💻 Check Out These Expert Tips for Balancing Ad Viewability and Ad Slots and Optimize Your Monetization Strategy Today! https://bit.ly/3lR4a16
When you want to display ads on a publisher’s website, you’ll generally head over to an ad exchange and place bids. The auction and bidding process plays a crucial role in determining how frequently your ads will display, on which platforms they will show up, and who your ads are going to target.
When you want to display ads on a publisher’s website, you’ll generally head over to an ad exchange and place bids. The auction and bidding process plays a
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Publishers depend on ad networks to generate income, whereas advertisers rely on the platforms that a publisher makes available to generate more leads and sales. It’s a two-way system where both parties essentially help each other in the end. When it comes to connecting the two, one of the best options is to look at an ad network.
Publishers depend on ad networks to generate income, whereas advertisers rely on the platforms that a publisher makes available to generate more leads and sales
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Advertising has long been the lifeblood of many websites, and it works best for advertisers and publishers when it's targeted toward the right audience. Unfortunately, in recent years, through malicious programmatic advertising practices, ad exchange fraudsters have found ways to defraud advertisers of their ad campaign money through ad fraud.
Advertising has long been the lifeblood of many websites, and it works best for advertisers and publishers when it's targeted toward the right audience. Unfortu
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This article was written by Alex Taylor of ID5. Source: ID5
The industry is experiencing a significant shift that is tackling both publishers’ and advertisers’ ability to address audiences in a privacy-friendly way. Over the past few years, we have seen a variety of solutions, methodologies, and approaches emerging to solve the addressability and data protection challenge.
This article was written by Alex Taylor of ID5. Source: ID5 The industry is experiencing a significant shift that is tackling both publishers’&nbs
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Did you know that a web page that loads in 3 seconds has a 32% higher bounce rate than one that loads in 1 second? And at 10 seconds, you're looking at a 123% visitor bounce rate.
To put the importance of fast load times into perspective, consider Amazon. Just a one-second delay in loading Amazon's website would result in the company losing 1.6 billion dollars in sales!
Did you know that a web page that loads in 3 seconds has a 32% higher bounce rate than one that loads in 1 second? And at 10 seconds, you're looking at a 123% v
This article was written by Neeraja Shanker, Blockthrough. Source: Blockthrough
In the world of digital advertising, there are various pricing models that advertisers and publishers can use to buy and sell ad inventory.
Five of the most common pricing models used in programmatic advertising for publishers are CPM, eCPM, CPC, CPD, and RPM.
This article was written by Neeraja Shanker, Blockthrough. Source: Blockthrough In the world of digital advertising, there are various pricing models tha
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