17/11/2022
If you think of a “brewer,” who comes to mind? For many, that archetypal image is a burly white guy with a beard.
It’s reflective of historic underrepresentation, along with market opportunity, said Bernardo Alatorre, faculty member and head of MSU Denver’s Operations Program, which has partnered with well-established craft brewers to diversify the industry through scholarship programs.
Representation is no easy effort, however. A 2021 survey by the reported 93.5% of owners identified as white/non-Hispanic, with 2.2% Hispanic/Latino/Spanish-origin and 0.4% Black. More than 75% of respondents also self-identified as male.
And though women make up 15% of the consumer base, they consist of only 3% of the current workforce, more often relegated to roles in packaging instead of operations or brewing, Alatorre noted.
“The beer industry has been predominantly male and white since its inception,” he said. “Where is the equity when it comes to participating in an industry not only as consumers, but as creators as well?”
That’s the dynamic MSU Denver’s Flying Dog Diversity in Brewing Endowment program is seeking to change. The scholarship provides financial support to MSU Denver students pursing a degree in Brewery Operations and guarantees an employment opportunity with after graduation.
As the first recipient of the program, Colleen Haynes, a senior in , was drawn to the industry’s mix of art and science. She began exploring the craft while with her father.
Haynes noted how others would make assumptions of the male-dominated field and ask her if she was studying beer “so she could find a husband.”
“That’s kind of frustrating, but it’s made me want to work twice as hard,” she said. “Women belong in all parts of the industry. When people feel represented, they’re more likely to apply for jobs. If you don’t see someone who looks like you, it’s harder to see yourself there.”
🍺 Tap the link in bio for more on the partnership and other ways the industry is advancing women and nonbinary beer professionals, as well as brewers of color.