02/02/2023
Facebook and Google Ads are online advertising platforms that allow businesses to target specific audiences with advertisements through their respective networks (Facebook and Google). The platforms use complex algorithms to determine which users to display an advertisement to based on factors such as age, interests, location, search history, and more.
Here's a basic overview of how these platforms work:
1️⃣Advertisers create an account on either Facebook Ads or Google Ads and define their target audience, budget, and ad content.
2️⃣Advertisers bid on keywords related to their business and select which advertisements they would like to display.
3️⃣When a user performs a search on Google or browses Facebook, the platform's algorithms determine whether the user is part of the target audience defined by the advertiser.
4️⃣If the user is part of the target audience, the advertiser's advertisement is displayed on the platform (Facebook or Google).
5️⃣The advertiser is charged each time the advertisement is displayed (cost-per-impression) or when a user clicks on the advertisement (cost-per-click).
We specializes in online advertising, particularly on Facebook and Google Ads. They offer a range of services such as account setup, audience targeting, ad creation, and campaign optimization to help businesses achieve the best results from their advertising campaigns. They leverage their expertise and experience in online advertising to help businesses reach their target audience and achieve their advertising goals more effectively.
