04/09/2022
Fear sells.....
It motivates.....
It urges......
It moves people to action.....
It drives them to spend money....
In fact, social psychologists and
consumer researchers have been studying its effects for more than 50
years.....
Whether it’s selling a loaf of bread, which hardly seems scary.....
Or
painting a picture of doom and gloom.....
But.....
Why does it work?
In a word: stress.....
Fear causes stress.....
And
stresscauses the desire to do something......