From I to I

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From I to I

A Lebanese Marketing Cluster With a 360-Vision. From Ideation to Implementation. This initiative is supported by USAID.
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07/02/2024

Dive into the essence of collaboration and innovation as the fromitoi cluster unites during our General Assembly at Holy Spirit University of Kaslik - USEK University. An inspiring convergence of ideas, visions, and expertise takes center stage, highlighting the profound impact each member brings to our collective. It is with great enthusiasm that we introduce Mr. Joe Aayash, Founder of A&A Porter Novelli, as our esteemedboard member. With his extensive experience and unwavering passion, he will undoubtedly serve as a guiding force, propelling our cluster towards boundless horizons.

05/02/2024

Great White, a full-service media marketing agency based in Beirut, lives up to its name as a force in the industry. With a talent for crafting hybrid media strategies tailored to each brand's unique desires and requirements, Great White is a trusted partner in empowering businesses to reach their full potential.
Go to www.great-white.me for more information

02/02/2024

From I to I unites marketing experts in a powerful cluster, amplifying their expertise and showcasing their impactful campaigns across borders.

This initiative is supported by USAID Lebanon’s Trade and Investment Facilitation project (TIF) project with the aim of increasing Lebanese entities’ access to markets.

31/01/2024

Computer-generated images are revolutionizing brand communication, offering a sustainable path to creativity by blurring
the line between dream and reality as well as, lowering the carbon footprint.
L'Oreal Paris is the latest brand to turn heads and gain instant appreciation using CGI in promoting their ""Matte Resistance Liquid Lipstick"" and underlining its properties."

29/01/2024

Kook has been a leading pioneer in the creative sector for over a decade. With over 100 global brands transformed through its revolutionary approach, they were recognized as the architects of design excellence. From regional to global, their dynamic and innovative team crafts solutions that bring life to industries.

Follow Kook Creative Studio on social media!

26/01/2024

Kook Creative Studio is a visionary multidisciplinary studio founded in 2009 by Lebanese graphic designers Samah El Hakim and Robert Saade. With a mission to challenge industry commercialism, Kook Agency excels in diverse design realms, specializing in branding and print. Their passion for creativity fuels their dynamic studio, where they wholeheartedly embrace the extraordinary in their craft.

Follow Kook on social media!

24/01/2024

Dove's campaign addresses the concerning impact of filters, like TikTok's 'Bold Glamour,' on perceptions of real beauty. Filters in apps like TikTok and Instagram have sparked debates surrounding low self-esteem among adolescents. The 'Bold Glamour' filter, in particular, distorts facial features, promoting an unrealistic standard of beauty.

Dove's initiative aims to empower young women to reject such filters. It encourages them to create videos using specific hashtags for increased visibility, promoting a more authentic and positive approach to self-expression.

16/01/2024

Meet Raymond Boutros, the visionary leader behind Creative Couple. With a decade of agency experience, Raymond seamlessly transitioned from Creative Director to UX Designer, embodying the company's core values: Bravery, Humanity, Quality, and Innovation. His Google UX Design Specialization and IDEO U Certification underscore his commitment to redefining design, curating profound experiences, and driving innovation at Creative Couple.

Follow creative couple on social media!

12/01/2024

From Ideation to Implementation (from I to I), is a Lebanese digital marketing cluster, launched by USAID Lebanon's TIF project. From I to I delivers a diverse array of digital marketing solutions. 💻

Their aim is to improve the competitiveness of local marketing firms, foster growth through training, provide opportunities for global exposure, and increase access to new markets.

Be sure to check out their website! 🌐

https://fromitoi.com/

DAI Global

10/01/2024

Creative Couple crafts emotion-driven digital experiences that forge lasting connections. They offer design experiences that touch the heart, create brands that resonate with client needs, and build digital experiences that matter. A design-driven agency that champions the transformative power of design and helps brands establish profound ties with their audience.

Follow creative couple on social media!

08/01/2024

Innovators in action! Digital Echoes stands as an industry-leading interactive company, consistently exceeding client expectations with cutting-edge solutions. Their steadfast dedication to client satisfaction guarantees top-tier campaigns and exceptional outcomes.

Follow Digital Echoes on social media!

03/01/2024

Packaging plays a pivotal role in shaping the initial perception of a brand. "Good Hair Day Pasta" presents a captivating design concept, transforming pasta shapes into stunning hairstyles, provoking intrigue and curiosity, effectively capturing the essence of effective branding – stopping people in their tracks and sparking their interest.

29/12/2023

Cuppa's branding has been crafted by Eden Dijital, embodying the venue's vibrant and spirited atmosphere as a sports destination. With a minimalist yet playful approach, the branding allows Cuppa to shine in its own unique way, inviting patrons to experience the venue's lively ambiance firsthand.

Follow EDEN Dijital on social media for more on their projects

24/12/2023

As 2023 winds down, our cluster members are your festive guides into the canvas of 2024. Picture a year filled with the warmth of holiday cheer and the sparkle of innovation. Wishing you a Merry Christmas and a Happy New Year filled with success, joy, and the magic of endless possibilities!

20/12/2023

Welcome to Eden Dijital where art and science come together to create innovative digital solutions that drive quantifiable results and empower your brand to achieve online success.

Follow Eden Dijital on social media for more information

15/12/2023

From I to I conducted a two-day training session featuring Dr. Joseph Azizi, who provided valuable insights into the ethics and marketing codes related to the Australian market. This initiative aimed to enhance members' awareness ensuring their readiness to navigate the Australian market effectively in the future.

This initiative is supported by USAID Lebanon’s Trade and Investment Facilitation (TIF) project with the aim of increasing Lebanese entities’ access to markets.

08/12/2023

Misereor's ""Social Swipe Campaign"" was the first interactive billboard campaign to accept credit cards as a mode of spot-on donations back in 2020.
The ad itself: as the credit card swipes, a digitally illustrated slice of bread is handed virtually to a person in need. Through this entertaining, educational, and innovative campaign, people realized that even the smallest donation can make the biggest impact.

04/12/2023

Innovation is a dominant key component of Switch Avenue's success. Whether it shows in their branding, social media strategy, or website work, they make sure to keep the brand ahead of the competition by always being in the lead.
Follow Switch Avenue on social media for more on their work.
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01/12/2023

Switch Avenue is a Lebanese digital transformation agency composed of a tight knit crew of marketing experts, designers, web developers, UX experts and analysts.
United by their passion, they stood in the face of adversity and dared to make their dream a reality in 2020 as a testament of resilience and creativity.

Follow Switch Avenue on social media to know more about their work.

15/09/2023

From I to I, an innovative cluster, is a gateway to exporting top-tier Lebanese marketing services to international markets. From research and visualization to planning and production, its comprehensive approach ensures a seamless experience. From I to I's mission is to empower Lebanese marketing service providers to share their expertise remotely across borders.

Discover From I to I's portfolio variety, from SEO and augmented reality to content and influencer marketing.

This initiative is supported by USAID Lebanon’s Trade and Investment Facilitation (TIF) project with the aim of increasing Lebanese entities’ access to markets.

13/09/2023

Colorcode has been a trusted creative partner for over a decade. With over 100 global brands transformed through its revolutionary approach, they were recognized as the architects of design excellence. From regional to global, their dynamic and innovative team crafts solutions that bring life to industries.

Follow Colorcode on social media!

11/09/2023

With a decade-long legacy in the creative realm, Colorcode stands as an expert in the marketing agency's field. Their expertise spans from crafting compelling branding and packaging solutions to crafting illustrations and dynamic stands/displays. From strategic advertising to cutting-edge digital marketing, their innovative team navigates regional, national, and global markets with attention to detail.

Follow on social media!

08/09/2023

The emergence of AI influencers like Lil Miquela sparks a profound conversation about the evolving landscape of influencer marketing and the role of technology in people's daily lives. The line between real and simulated becomes ever more blurred as AI influencers gain sophistication. In the spotlight, Lil Miquela and her AI counterparts have ushered in a new era of social media and influencer dynamics, bridging people's love for technology, aesthetics, and the art of blending reality and fiction.

06/09/2023

Meet Elisar Hajj Zarwi, the driving force behind Comma Hub! As a pioneer in leadership, digital transformation, and growth marketing, Zarwi is not just shaping businesses, but also nurturing the entrepreneurial spirit in the GCC. With a trail of insights shared as a public speaker on marketing, branding, and digital transformation, she truly advocates women's empowerment. Zarwi is also a catalyst for SMEs and startups. With a heart for art, she adds a splash of creativity to every venture.

Follow on social media!

04/09/2023

Elevating business excellence since 2008 as a trusted partner in strategic 360 communications consultancy and brand management, Comma Hub is known for blending innovation and storytelling to shape the brand's market leadership and growth. From marketing and branding to learning and development, their comprehensive suite of solutions empowers companies and leaders across industries.

Follow on social media!

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Ignite your Marketing Potential with From I to I's unparalleled range of services! From crafting powerful strategies to executing captivating campaigns, our experts are ready to elevate your brand to new heights. This initiative is supported by USAID Lebanon’s Trade and Investment Facilitation (TIF) project with the aim of increasing Lebanese entities’ access to markets. #FromIToI #marketingservices #digitalmarketing

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