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With all of this craziness, shopping locally has become an integral part of our daily lives. Whereas previously we would...
01/12/2021

With all of this craziness, shopping locally has become an integral part of our daily lives. Whereas previously we would have purchased from a supermarket or a large chain store, we are now looking for small businesses in our neighbourhood to purchase from..

However, how do you locate them? Perhaps you are a small business owner looking to support others in your community, or a person looking to give back to those who are being impacted the most during this time.

With the advent of social media, there are now numerous ways to begin shopping locally and demonstrating your support for small businesses without ever leaving the comfort of your sofa.
Following are the ways you can support them:

- Follow the on social media
- Like or love their post
- Comment on their post
- Save/share their post

agency

Remarketing by GoogleAlso known as retargeting, Google remarketing is a marketing technique that enables your Google Ads...
01/12/2021

Remarketing by Google

Also known as retargeting, Google remarketing is a marketing technique that enables your Google Ads to track potential customers as they navigate the internet.

When a user visits your website, a small piece of code called remarketing code adds them to a remarketing list.
They are then served your advertisement when they visit another website that is part of the Google Ad network.
Google gives you the ability to control who sees your remarketed ads. For instance, you can give preference to new or returning customers..

agency

Advertising on Google is one of the best decisions you can make to expand your reach, find new customers, and grow your ...
30/11/2021

Advertising on Google is one of the best decisions you can make to expand your reach, find new customers, and grow your business. Google Ads (formerly known as Google adwords) is the world’s largest and most widely used online advertising platform, and by advertising on Google, your business can reach a potential audience of millions.

agency

Facebook advertisements will not solve your problems.IMPORTANT FRIENDLY REMINISCENCE.Facebook advertisements are an exce...
30/11/2021

Facebook advertisements will not solve your problems.
IMPORTANT FRIENDLY REMINISCENCE.
Facebook advertisements are an excellent AMPLIFIER of what is already working.
This is critical to clarify before we move forward with this CHAT.
DETAIL TARGETING is a setting in the Facebook Ads Manager. I adore it, as do many others.
The majority of business owners believe this is the solution to their problems. WRONG.
Extremely Common: "WE WILL EXPLODE IF WE CAN TARGET THE RIGHT PEOPLE TO SEE OUR BUSINESS.
Are you able to target them? "'.
WRONG\s.
I am unable to, and the simple reason is as follows.
YOUR MARKETING CREATIVE IS AWFUL.
Detail Targeting is NOT A SOLUTION FOR YOUR INABILITY TO CREATE GREAT ADVERTISEMENTS.
Detail Targeting is not a WORK-AROUND for the fact that you do not want to invest in hiring someone to create great advertisements.
Detail Targeting is NOT a WORK-AROUND for your UNCONVERTING Landing Pages.
Detail Targeting will NOT MAGICALLY ENSURE THAT YOUR PROSPECTS GET A FOLLOW-UP.
Rather than attempting to HACK the world of social media, invest in great creatives and create great advertisements. Advertisements that speak directly to your ideal customer!
Advertisements that prevent people from scrolling!
Advertisements that speak to the desired outcome of your ideal customer.
Nobody will watch a two-minute VIDEO AD about "How to bake the perfect Cheese Cake" if they have no interest in baking. CAPISH\s.
This is a lengthy and difficult process of creating and testing various ADS until you find the one that works best.
You must continue to create NEW ADVERTISEMENTS for testing, as you cannot believe the video you recorded the other day SHOULD work...
agency

Mobile SEO Statistics for 2021If you believed that mobile-friendly websites were "unnecessary," I believe Mobilegeddon p...
07/10/2021

Mobile SEO Statistics for 2021

If you believed that mobile-friendly websites were "unnecessary," I believe Mobilegeddon proved you wrong.

On April 21, 2015, Google released an algorithm update that penalised non-mobile-friendly websites' search rankings in mobile search results. In other words, if your website ranked first in Google for "Denver pizza shop" when searched on a mobile device, but was a pain to navigate on a phone, it was unlikely to stay there for long.

Mobile search rankings are more critical than ever and will only become more critical over time.

Search engine optimization (SEO) is frequently a matter of making minor adjustments to various aspects of your website. ...
07/10/2021

Search engine optimization (SEO) is frequently a matter of making minor adjustments to various aspects of your website. While these changes may appear to be incremental, when combined with other optimizations, they can have a noticeable impact on your site's user experience and organic search performance. You're probably already familiar with many of the topics covered in this guide, as they're necessary components of any web page, but you may be underutilizing them.

According to Google, 97% of consumers use the web to search for local businesses – and if the vast majority of your pote...
07/10/2021

According to Google, 97% of consumers use the web to search for local businesses – and if the vast majority of your potential customers are online, you should be, too. Having a strong online presence is a crucial component of your marketing strategy, no matter what size your business is or what industry it belongs to.

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