29/04/2022
We've all heard how casinos are designed to deliberately disorient visitors, causing them to lose track of time and where exactly they are. But did you know that there's a similar strategy behind the design of shopping malls as well? Officially known as the "Gruen transfer," this phenomenon was named after Austrian architect Victor Gruen, who identified how an intentionally confusing layout could lead to consumers spending more time and money in a shopping venue (though he would later disavow the approach).
