Digital Marketing Skills in Africa Audit

07/05/2020

In the Digital Marketing Skills in Africa Audit 2020 - , we tested for knowledge gaps across 10 digital marketing skills. The analysis of completed online surveys found that:

- On average, the digital marketing knowledge gap sits at 47% in Africa.

- 4 of the digital marketing skills that were tested have knowledge gaps above 50%.

- For 1 particular digital marketing skill, it was found that there was 2/3 knowledge gap - the highest of the 10 skills. This skill happens to be critical for the African continent.

To find out which are the 10 digital marketing skills that were in the online survey, which 4 had knowledge gaps above 50%, and which one had the highest knowledge gap, download the here: http://digitalmarketingskills.africa/2020-report/

01/05/2020

Ever heard of the Dunning-Kruger effect? This relates to overclaims about what we know vs what we REALLY know. Probably most common in digital marketing - where many practitioners believe they are experts regardless of level of knowledge they possess.

This phenomenon gets tested in the Digital Marketing Skills In Africa Audit 2020. The result is shared in the published report, which you can check out here: http://digitalmarketingskills.africa/2020-report/.

Report 2020 is finally out, and it is available to Africa's Digital Marketing community FOR FREE! To download the report, fill in the short form.

28/04/2020

As the battle for consumers' hearts and wallets increasingly goes digital in this era of , the BIG QUESTION that should be preoccupying many companies is: how adequately skilled are our digital marketing resources?

Why the question above? Because, the latest Digital Marketing Skills in Africa Audit report shows that digital marketers on the continent do not have half the knowledge they need to execute their roles effectively!

Check out the here: http://digitalmarketingskills.africa/2020-report/, and take learnings on steps your company can take to assess the skills of your digital marketing team.

Report 2020 is finally out, and it is available to Africa's Digital Marketing community FOR FREE! To download the report, fill in the short form.

24/04/2020

2020 will go down as the year of the war against the invisible enemy called the coronavirus.

As consumers are forced to practice social distancing to protect themselves and their loved ones, digital media platforms have become the substitute for physical interactions. For brands to stay relevant, they have to follow the consumers where they are.

But wait! the Digital Marketing Skills in Africa Audit Report 2020 shows digital marketers are not fully armed, as shown by a 47% digital marketing knowledge gap.

Solution? Companies are encouraged to conduct digital skills audits of their own teams to identify the knowledge gaps. Urgently.

But first. Understand how we got to the 47% DM knowledge gap, by downloading the free report on this link: http://digitalmarketingskills.africa/2020-report/

Report 2020 is finally out, and it is available to Africa's Digital Marketing community FOR FREE! To download the report, fill in the short form.

21/04/2020

As keeps biting, the competition for share of voice (SOV) on digital platforms is going to increase. Why? Lockdowns are going to be with us in some for or another, for the better part of this year. As all companies have experienced, digital communications have sprinted to the fore front. And that is where your consumers are, too.

Has your company thought about how well-placed its digital marketing team’s skills are to gain competitive advantage?

It starts with an audit of your DM team’s skills. Why? Because research that was recently conducted shows there is a digital marketing knowledge gap of worrying proportions across Africa at the moment, and your team is not immune.

Download the Digital Marketing Skills in Africa Audit 2020 report here, and use the process in the report to assess your digital marketing team skills right away: https://lnkd.in/efR5NwZ

Report is finally out, and it is available to Africa’s Digital Marketing community FOR FREE! To download the report, fill in this short form in 1 minute: Your First Name (required) Your Last Name (required) Your Email (required) Contact me in the future for related news (required...

04/04/2020

Hey Ms Head of Digital Marketing at a large company in Africa. If you knew your Digital Marketing agency does not have all the requisite knowledge for DM services they render to you, would you ask for a discount or fire them?

We discovered that Africa's DM Professionals don't know all they should for effective delivery in their roles, and that includes your DM agency. We invite you to check out the Digital Marketing Skills in Africa Audit 2020 report here: pages.report/dmsaa-2020-report

Report is finally out, and it is available to Africa’s Digital Marketing community FOR FREE! To download the report, fill in this short form in 1 minute: Your First Name (required) Your Last Name (required) Your Email (required) Contact me in the future for related news (required...

31/03/2020

Here is a quick Q to you - Mr/Ms Digital Marketing Team Leader or CMO: If you had a feeling your DM team do not have all the knowledge required to perform their duties effectively in this ever-changing industry, what would you do to establish the knowledge gap?

Here is a solution to you. Check out the latest Digital Marketing Skills in Africa Audit 2020 Report to gain knowledge on the DM Knowledge Gap that exists in your DM team: http://pages.report/dmsaa-2020-report

Report is finally out, and it is available to Africa’s Digital Marketing community FOR FREE! To download the report, fill in this short form in 1 minute: Your First Name (required) Your Last Name (required) Your Email (required) Contact me in the future for related news (required...

26/03/2020

We have had 4-month marathon that started at the end of November '19 with the publishing of the Digital Marketing Skills in Africa Audit 2020 online survey, and invited Africa's Digital Marketing community to assess their knowledge against 10 digital skills, based on 40 questions. With steps in between, the culmination has been the report that was published last night 🥂.

There is plenty to chew from the contents of the report. We invite you to download it and engage with the findings, insights and recommendations. It is our view that you will find it worth while, but the taste is in the pudding

Download it here: http://pages.report/dmsaa-2020-report

Report is finally out, and it is available to Africa’s Digital Marketing community FOR FREE! To download the report, fill in this short form in 1 minute: Your First Name (required) Your Last Name (required) Your Email (required) Contact me in the future for related news (required...

25/03/2020

[BREAKING NEWS] The Digital Marketing Skills in Africa Audit 2020 Report is finally out! Download it here: https://buff.ly/3ajw239

Report is finally out, and it is available to Africa’s Digital Marketing community FOR FREE! To download the report, fill in this short form in 1 minute: Your First Name (required) Your Last Name (required) Your Email (required) Contact me in the future for related news (required...

20/03/2020

The long-awaited Digital Marketing Skills in Africa Audit 2020 Report, due by the 3rd of April 2020, is fast approaching. Have you registered for an alert yet? Do so here: https://buff.ly/3aIsUNJ

Days Hours Minutes Seconds Countdown to the publishing of Report Do you want to be the first to know when the Digital Marketing Skills in Africa Audit 2020 Report is published? Leave your email address here below, so you can get notification!  Please enable JavaScript in your browser to ...

17/03/2020

Counting down to the publishing of the Digital Marketing Skills in Africa Audit 2020 Report. Have you registered so you can get the alert when the report is published? Do so here: https://buff.ly/3aIsUNJ

Days Hours Minutes Seconds Countdown to the publishing of Report Do you want to be the first to know when the Digital Marketing Skills in Africa Audit 2020 Report is published? Leave your email address here below, so you can get notification! Please enable JavaScript in your browser to co...

09/03/2020

The clock is ticking faster as we head towards finalisation of the Digital Marketing Skills in Africa Audit 2020 report. Visit our official Website for the latest updates and participation stats, and register for notification when the report has been published, here: https://buff.ly/3aIsUNJ.

24/02/2020

- 5 Days
- +200 Events
- +400 Speakers
- +20K attendees

18/02/2020

If you asked us how is progress on the Digital Marketing Skills in Africa Audit 2020's Phase 2 - data analysis, we would only do the 💃🏾and wave a big 👍🏾as a show of satisfaction. Indeed, we have made a lot more progress than we anticipated. Social Media Week Lagos here we come!

14/02/2020

We are feeling like 💃🏾💃🏾right now. The progress we have made in this Data Analysis Phase has been like... 🔥🔥. Looking forward to sharing findings based on Africa's digital marketing community's online survey submissions in Phase 1. Soon.