Digital Marketing Skills in Africa Audit (2024)

07/05/2020

In the Digital Marketing Skills in Africa Audit 2020 - , we tested for knowledge gaps across 10 digital marketing skills. The analysis of completed online surveys found that:

- On average, the digital marketing knowledge gap sits at 47% in Africa.

- 4 of the digital marketing skills that were tested have knowledge gaps above 50%.

- For 1 particular digital marketing skill, it was found that there was 2/3 knowledge gap - the highest of the 10 skills. This skill happens to be critical for the African continent.

To find out which are the 10 digital marketing skills that were in the online survey, which 4 had knowledge gaps above 50%, and which one had the highest knowledge gap, download the here: http://digitalmarketingskills.africa/2020-report/

01/05/2020

Ever heard of the Dunning-Kruger effect? This relates to overclaims about what we know vs what we REALLY know. Probably most common in digital marketing - where many practitioners believe they are experts regardless of level of knowledge they possess.

This phenomenon gets tested in the Digital Marketing Skills In Africa Audit 2020. The result is shared in the published report, which you can check out here: http://digitalmarketingskills.africa/2020-report/.

Report 2020 is finally out, and it is available to Africa's Digital Marketing community FOR FREE! To download the report, fill in the short form.

28/04/2020

As the battle for consumers' hearts and wallets increasingly goes digital in this era of , the BIG QUESTION that should be preoccupying many companies is: how adequately skilled are our digital marketing resources?

Why the question above? Because, the latest Digital Marketing Skills in Africa Audit report shows that digital marketers on the continent do not have half the knowledge they need to execute their roles effectively!

Check out the here: http://digitalmarketingskills.africa/2020-report/, and take learnings on steps your company can take to assess the skills of your digital marketing team.

Report 2020 is finally out, and it is available to Africa's Digital Marketing community FOR FREE! To download the report, fill in the short form.

24/04/2020

2020 will go down as the year of the war against the invisible enemy called the coronavirus.

As consumers are forced to practice social distancing to protect themselves and their loved ones, digital media platforms have become the substitute for physical interactions. For brands to stay relevant, they have to follow the consumers where they are.

But wait! the Digital Marketing Skills in Africa Audit Report 2020 shows digital marketers are not fully armed, as shown by a 47% digital marketing knowledge gap.

Solution? Companies are encouraged to conduct digital skills audits of their own teams to identify the knowledge gaps. Urgently.

But first. Understand how we got to the 47% DM knowledge gap, by downloading the free report on this link: http://digitalmarketingskills.africa/2020-report/

Report 2020 is finally out, and it is available to Africa's Digital Marketing community FOR FREE! To download the report, fill in the short form.

21/04/2020

As keeps biting, the competition for share of voice (SOV) on digital platforms is going to increase. Why? Lockdowns are going to be with us in some for or another, for the better part of this year. As all companies have experienced, digital communications have sprinted to the fore front. And that is where your consumers are, too.

Has your company thought about how well-placed its digital marketing team’s skills are to gain competitive advantage?

It starts with an audit of your DM team’s skills. Why? Because research that was recently conducted shows there is a digital marketing knowledge gap of worrying proportions across Africa at the moment, and your team is not immune.

Download the Digital Marketing Skills in Africa Audit 2020 report here, and use the process in the report to assess your digital marketing team skills right away: https://lnkd.in/efR5NwZ