AMSA Creative Marketing

02/11/2023

Our CEO and Director of Business Development and Communications attended the Brandwatch NYC Masterclass last month and had a blast!

Here are a few takeaways:

💡 We often mistake information for intimacy, but we need to dig deeper. We need to strive to understand who our consumers are, what motivates them, what culture(s) they're a part of, and why. Culture can be key to understanding consumerism
💡 We know that Chat GPT is great for creating, summarizing, and segmentation, but it can also be used to help populate queries for social listening
💡 Bard is a fantastic AI tool for up-to-date research as it continually draws information from the internet. Unlike some of its counterpart AI tools, the information gathered through Bard is current.
💡 When producing content, it's important to avoid getting bogged down in ideation and analysis. Focusing on simplifying, streamlining, and delivering authenticity is key. Over-production and too many opinions/approvals can be content killers, so remember that if you have an iPhone, you already have all the tools you need - just post!

30/10/2023

We asked ChatGPT to give us 10 options for Halloween-themed captions that we can post on social media. We specifically asked for the posts to be humorous while addressing real business concerns.

This was the output from the very first iteration with no wordsmithing - what do you think?:

🎃 "Scared of ghosting customers? Don't let your brand vanish! Let AMSA bring your business back to life! 👻 "

🦇 "Worried about outdated designs haunting your brand? Let AMSA's design wizards work their magic! 🧙‍♂️✨ "

🕷️ "Web design got you tangled? Break free from the cobwebs with AMSA's sleek and modern designs! 🕸️ "

🍬 "Don't let marketing tricks scare you! With AMSA, it's all treats and no tricks. 🍭 "

🧟‍♂️ "Fear of falling behind competitors? Let AMSA resurrect your digital presence and stay ahead of the zombie horde! "

🌕 "Full moon got your analytics acting werewolf-wild? Tame the beast with AMSA's data-driven strategies! 🐺 "

🍎 "Beware of poisoned apples (aka bad marketing advice)! Trust AMSA's experts for a spellbinding strategy. 🧹 "

🕯️ "Lost in the dark maze of content creation? Let AMSA light the way with captivating content that shines! 💡 "

🧛‍♂️ "Drained by DIY marketing? Let AMSA's team rejuvenate your strategy, no garlic needed! 🦇 "

🎩 "Magic hat not pulling in leads? Swap it for AMSA's proven lead generation tactics and watch the magic happen! 🐇 "

While this is a great first take, we always recommend running any AI outputs by your comms and creative teams to ensure that the final output meets your brand guidelines, uses inclusive/appropriate language, and aligns with your brand's voice on social media.

Liked any of these? Feel free to copy & paste or revamp and post!

10/08/2023

Done!

For the past 14 weeks I have experienced one of the most prominent moments of fellowship in business that I never even thought I could have. I have been able to touch, smile, hug, laugh and now cry with some of the most amazing human beings in existence and I couldn’t have asked for a better ride through a more intensive and focused program than . This was purpose driven, and manifestation at its highest form. I can’t wait to see change the world. Thank you for this opportunity.

And shout out to my group and my super fly, brutally honest but brilliant advisor my mind and my heart is full. Now let’s go make this $$$$ .creative

31/12/2022

31/12/2022

We are BACK with our annual reflection series “When the ball Drops”, talking about our year in review and those defining moments. We’ll be counting down our top ten moments, you’ll be meeting and seeing some new people, and getting a BTS look into our business efforts over the course of the year.

17/01/2022

Today we honor Dr. Martin Luther King Jr., a man of great stature, legacy, and revere. Every day injustices are still being done to those oppressed by systems of power and supremacy. Let us take today as a time to reflect on how far we have come and how much further we have to go. Martin Luther King Jr. showed us how monumental we are together, but it is up to us to continue. His dedication and wisdom remind us that when given darkness and hate, we must always choose light and love.

From all of us at AMSA, we hope everyone has a safe and happy Martin Luther King Jr. day.

13/01/2022

A little to our holiday shoot to this past December. We had a blast letting our holiday sprits fly loose and creating a set that was both a winter wonderland (all indoors mind you) and full of whimsy and fun. We are so lucky to have such an imaginative team that can create the most fantastic sets. We really are becoming a one stop shop! Check out our other works on the AMSA website to see the entire range of our imagination!

11/01/2022

Today is National Human Trafficking Awareness Day. Each year 200,000 people are estimated to be trafficked within the United States. It is now the 2nd highest grossing criminal enterprise. These are scary statistics to think about as no life should be traded and exploited. Spreading awareness and knowing the gravity of the situation is the only way to combat this dangerous crime. Understand your surroundings, the signs, and calling for help whether for yourself or others is the only way reduce the risk and protect your loved ones. From all of us at AMSA, we hope you stay safe and vigilant in combating Human Trafficking.

05/01/2022

Happy National Screenwriters Day! The film industry would be nothing without the men and women who create a diverse and inclusive world on the screen. Today we honor you!

02/01/2022

2022 is upon us and we plan to use this new year to this fullest! Each month, we are picking a new resolution to focus and build upon to be better leaders, community members, and friends. To hold us accountable, we will be sharing our monthly resolution at the beginning of the month, having a mid-way check-in, and reflecting at the end.

For the month of January, we are focusing on communication. Being able to communicate effectively and openly is detrimental to a business, as it can make and break relationships. To be effective communicators, we plan on really reaching out to our and learn what it is our community wants from us and how we can learn from them as well.

01/01/2022

2021 has been the year of learning for us. We faced multiple successes and setbacks, but in the end we learned more than we ever imagined. Thank you for coming on this journey with us. We really appreciate you guys for your continuous support and community. You guys are amazing. Now it’s time to look forward.

Where 2021 was the year of learning, 2022 is the year of action. We are going to hit the ground running! Stay tuned because we have a lot planned for this coming year and can’t to take you guys on an amazing journey.

From all of us at AMSA, have a safe and happy New Years!

31/12/2021

2021 has been the year of learning for us. We faced multiple successes and setbacks, but in the end we learned more than we ever imagined. Thank you for coming on this journey with us. We really appreciate you guys for your continuous support and community. You guys are amazing. Now it’s time to look forward.

Where 2021 was the year of learning, 2022 is the year of action. We are going to hit the ground running! Stay tuned because we have a lot planned for this coming year and can’t to take you guys on an amazing journey.

From all of us at AMSA, have a safe and happy New Years!

30/12/2021

Being able to separate your work and personal life is not easy. But as a firm believer in the greater the risk, the greater reward, disrupting your life at the moment will have its benefits in the future. This rings even louder when it’s your own business. In this episode of When The Ball Drops, Mercedes discusses the struggle of maintaining a healthy work life balance. Between being a mother, wife, and CEO all within the same physical space is quite the challenge, but through her struggles in 2021 came a better understanding to help promote and establish the AMSA brand.

29/12/2021

Creating the client’s vision while remaining within a budget is like walking a tightrope. You need to ensure that the client’s expectations are met without devaluing your own work. In this episode of When The Ball Drops, Alex talks about the stress that comes with managing production budgets versus client’s expectations and the difficulty of wanting to provide the best for their vision while not selling your own services short.

28/12/2021

Developing content, strategy, and planning to become a concise and valuable voice on social media was a difficult challenge of AMSA in 2021. We began to question ourselves if we are providing enough value for our as well as engaging with the community. In this episode of When The Ball Drops, Norris discusses his setbacks in 2021, as well as the hope that through everything we learned and collaboration with our audience, we can provide as much value as possible come 2022.

27/12/2021

It is hard to feel like you belong in a space, position, or role that you are not used to. Especially when you see so many people around you and on social media doing what you do without effort. However, finding comfort in those knowing who you are and what value you contribute is critical in owning your space and seizing your opportunity. In this episode of When The Ball Drops, Mercedes discusses finding her own voice as a leader and business owner, all while combating imposter syndrome.

26/12/2021

Juggling a team, hitting deadlines, and being flexible is never easy. Sometimes it feels like the weight of the world on your shoulder. In this episode of When The Ball Drops, Alex talks about the difficulties on completing projects while maintaining drive and trying to alleviate the pressure that work and life place on your shoulders.

25/12/2021

Stepping out of your norm and being open to collaboration can lead to successes unimaginable. This past November we had the opportunity to collaborate with to develop a month long workshop series going over the complexities of business. In this episode of When The Ball Drops, Norris reflects on the successes that workshop series provided as well as how through the right collaboration we can expand and become bigger and better.

24/12/2021

Building a team can be just as difficult as staying a team. It takes a lot of time, dedication, and vulnerability to build trust and reach success together. In this episode of When The Ball Drops, Mercedes talks about the struggles of being a leader and the glue that keeps the team together. Constantly trying to keep the ship afloat while searching for new opportunities can easily become overwhelming, but through taking a step back, re-learning, and establishing each member of the team, we are confident that she can steer us in the right direction in 2022.

23/12/2021

We all know the feeling and saying of "too many cooks in the kitchen." But I don't think we often realize that sometimes multiple hands touch the same project/task differently. In production, you invest tens of thousands of dollars in equipment, and invaluable time into creating the vision. While we're huge believers in collaboration, defining roles is key in any successful production because of how quickly that vision can be swayed. In this episode of When The Ball Drops, Alex discusses how at AMSA we have curated a fluid environment, but within our defined areas of expertise. We all know when to step in and when to leave it to others, which makes our processes streamlined and on task.

22/12/2021

The landscape of business is always evolving, however sometimes it evolves too quickly, and it demands that you keep up. When the COVID pandemic hit, plenty of businesses had to readjust their strategies and business models to remain competitive. In this episode of When The Ball Drops, AMSA's Norris reflects on the competitive landscape that has emerged in 2021, and how our own hindsight this past year will lead to greater foresight for 2022.

22/12/2021

Building relationships is one of those critical things that is always easier said than done. As an introverted extrovert, I struggle with being confident enough to reach out in fear of rejection, or simply because I don't often know where to start. In our first episode, I (Mercedes) explore what it means to build relationships and how building those relationships are critical to being successful.

21/12/2021

We all drop the ball sometimes, and as much as we hate to admit when it does, those drops can be the biggest catalyst for change. When The Ball Drops is a reflection on 2021 in both our successes and failures. Everyday, from now until the new year, we will be releasing a new video looking back at our what we think we did well or what we can improve on. We cover topics from the struggles of finding a work life balance, to client budgets and expectations. Through this we hope we can provide transparency for others who are just like us and take accountability for ourselves to not make the same mistakes again in the coming new year. So join us as we count down until the ball drops.

15/11/2021

Week 3 of our collaborative workshop series with is here! This week we are discussing all thing project management and organization! Christoper starts off our series discussing internal and external collaboration, showing how to build a professional support system. follows up with her insights on project management and implementation, showing us how use and leverage proper management and strategy to complete our business objectives. Lastly, Eddy caps the week discussing how to implement project management software to effectively communicate and collaborate with our teams! We look forward to an exciting week of workshops!

15/11/2021

Week 2 of our collaborative workshop series with was a success! ‘s own started us off by showing the power of data and business analytics. Baltimore’s star blew us away with a roadmap of how building your brand through networking and recognition can spark excitement and inspiration. And last, , founder of , brought us home in showing us the power of machine learning and the disparity of POC in big data. We are so thrilled to use these practices in developing our strategy toward success! Stay tuned for this week where we discuss business management and organization!

11/11/2021

Capping off week 2 of our collaboration workshop series with is our very close friend . Founder of , Avery is a leader in equitable AI, and teaches us the power that comes with machine learning.

10/11/2021

Week two of our workshop series with continues with a workshop led by Baltimore’s very own . We are so excited to learn about marketing and community building from a leading expert!

09/11/2021

Welcome to week two of our collaborative workshop series with ! Today we are discussing data analytics and statistical methodology led by part of the . We’re looking forward to learning about how we can use data to make insightful business decisions.

08/11/2021

Week two of our collaborative workshop series with is upon us! This week we discuss all things data with workshops led by some bright talents. starts this week off discussing data analytics and business intelligence. Followed by a special workshop by Baltimore's own , who takes us through effective branding and understand your company's voice. And last our dear friend , founder of , discusses the complexities that is machine learning and AI and how our relationship with data and technology is evolving. Some big discussions planned for this week!