13/06/2024
Recorded on December 1 1949, the Robins 'If It's So Baby' entered the charts on January 27 1950. It was the first of their three hits and peaked at #10. As the advertisment suggests it was actually the B-side; the A-side did nothing.
The Cash Box reviewed the record as their 'Award Of The Week' on December 31, 1949. They liked The Robins. A lot.
"A brand new quartet that zooms right into the limelight with their very first disk, reminiscent of some of the great combos already on the market, and click with 'If I Didn't Love You So'. The four boys call themselves, 'The Robins'. They're going to be easy on the ears in location after location. They simply sing their hearts out on this first platter and do so wonderful a job that it will simply wear itself out in any location in jig time. The grand harmony and beautiful balance of this new group, as well as their gorgeous voices, are sure to please juke box listeners everywhere. On the flip, 'If It's So, Baby', the boys are just as good as they are on the topside of this platter. This is wax that starts off a new combo for the New Year and will also start many juke boxes 'round the land doing terrific business with this very first disk they've cut. Just listen in to 'The Robins'--they’re terrific juke box money-makers on this first hunk of wax they've ever produced."
In case you were wondering, 'jig time' is an informal expression meaning very rapidly.