23/11/2021
Haaad fun with this brand identity revamp! 🌹🌿
Esha CG is a natural skincare brand that provides customized solutions based on the needs of its customers. After three years of operation, the owner decides it's time to rebrand the business.
The challenge was that the brand's presence was not optimized, and it was evident that the brand identity and image were not closely aligned.
So the business owner aspires to have a brand identity that best reflects the brand. After gathering insights and clarity about where the brand is now and where it wants to go, we designed a strategic approach to build the brand's identity.
We begin by developing (Phase 1) its internal brand and determining its core substance. Then we moved on to designing the identity (Phase 2). Since the owner wanted to incorporate a flower over the letter "E", we come up with a "rose" to symbolize the brand's passion and drive to take care of the individual's skin and beauty. A small letter "e" is also seen within the rose to signify that the brand also helps you build confidence from within.
Finally, following approval, the brand takes a step forward by introducing its new and improved visual experiences.