Preserving your memories, one recipe at a time.
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Don’t underestimate the power of props in your food photography. Incorporating elements like textured fabrics, flowers, antique spoons, measuring cups, and pinch bowls elevates the visual appeal of every photo. Props not only add depth and character, but they also tell a story. Dig around the house, and you’ll be surprised at how much you can find!
A vignette of late spring into early summer produce! We’re getting excited for juicy tomatoes, lush greens, sweet berries, and of course all the flowers. What’s in season right now where you are?
Happy Friday!
specializes in producing high-quality Tunisian food products, including Harissa, sauces, and other specialty items. We had the opportunity to speak to brothers Mansour and Karim, who embarked on a journey to reconnect with and reclaim their Tunisian heritage. With a passion to share their rich Tunisian roots with the world, they’ve curated artisanal food products that echo their family’s cherished traditions. In their own words:
“Our products are raw and unapologetic replicas of what we grew up with, seeking to pay tribute to their origins.”
Swipe to read more all about it!
📷 via
All of these cookbooks are memories and family legacies preserved, we love bringing your recipes to life!
We’ll go first — a microplane/zester!
Mother’s Day is around the corner and we think the Mom in your life deserves a cookie. Use discount code: Mothersday25 for 25% off all purchases. Valid until May 15th!
We get many questions about food photography and styling when it comes to cookbooks. On our website, we have a whole section of tips and tricks to help you with photography, should you choose to include photos in your cookbook. This is actually entirely optional!
Styling your food photos doesn’t have to be stressful; chances are, you already own plenty of items around the house that can elevate your images. Here are four household items you likely already have that can enhance your food photography:
1. Variety of Dishware: Look for different patterns, colors, and shapes to plate your dishes.
2. Serveware & Flatware: Vintage pieces with a touch of wear and tear can add depth and character to your setup.
3. Linens: Whether it’s napkins, tea towels, or kitchen towels, use these cloths to add texture and warmth to your setup.
4. Tools: Raid your kitchen drawers for items like measuring spoons, doilies, strainers, and twine. These everyday objects are great props for ingredient shots!
| Heirloom Projects Chats with Ayesha Erkin |
describes herself as an “interdisciplinary creative & consultant working across built & digital at the intersection of food, architecture, culture & community. She is doing some amazing things spanning design to recipe development, event curation, and more. We had the opportunity to chat with Ayesha about her dynamic and eclectic approach to work, her multicultural heritage, “Date of the Day,” her self-published cookbook, food memories, and more. Swipe to read all about it!
📷 credit: Ayesha Erkin
An updated Heirloom Project FAQs featuring our new website and service offerings! What other questions can we answer for you?
All serious and unserious titles are welcome 📚
Eid Mubarak to those observing!
We are highlighting a beautifully intricate Eid cookie known as ma’amoul. These cookies are typically made with semolina and filled with dates and sometimes nuts such as walnuts and pistachios. Originating from Levantine countries like Lebanon, Syria, and Palestine, these cookies are an integral part of cultural celebrations and family gatherings, including holidays such as Eid al-Fitr, Easter, and Christmas.
The word “ma’amoul” comes from the Arabic root “ma’mal,” which means “to mold” or “to shape.” This refers to the intricate designs and patterns these cookies have, made from shaping the dough in wooden molds that are often passed down through generations. Families come together to prepare ma’amoul weeks in advance and often gift tins or platters filled with cookies to friends and loved ones.
What sweets or desserts do you prepare during Eid? We’d love to know; share in the comments below!
Food = Memories. We’d love to hear yours 👇🏼
This is what we imagine the thought process behind a cookbook dream. To-do lists, gathering recipes, getting on the phone with Mom for her chocolate cake recipe. Our main goal at Heirloom Project is making the entire process simple and straightforward. Send us your recipes, we’ll handle the rest.
Heirloom gift cards are available for purchase on our website! These are the perfect little nudge to that cook in your life to pen that cookbook they’ve been dreaming of. Preserving those recipes starts now.
Farmers market scenes from Erragadda Rythu Bazar, Hyderabad 🥬
You asked, and we listened. Introducing new layouts, fonts, and colors for your cookbook covers. With a new season on the horizon, we’re bringing in a breath of freshness. Our goal is to provide you with the ability to preserve your recipes in the most seamless and customized way possible. Stay tuned for more updates!
The Introduction Page of your cookbook is the perfect way to share your story. The stories behind each recipe and how they came to be. We have unlimited space for filler pages including forwards, dedications, and more. So many ways to customize making your cookbook truly unique.
Cure for the winter lull? ’s crispy smashed potatoes with a ginger tahini dressing — a vibrant and herbaceous take on a potato salad. We find ourselves continuously returning to this recipe! Find the full recipe linked in our stories.
Back to where it all started — Sri’s family cookbook “A Heritage of Food.” The driving force and catalyst behind how Heirloom Project started. A mission to preserve, save, and honor family recipes for generations to come. We have a lot of exciting things in store for Spring, more soon!
Photo credit / .podcast
| In conversation with Palwasha of Mina Sahar Saffron |
Mina Sahar Saffron is a Brooklyn-based, woman-owned small business that imports the highest quality, single-origin, ethically farmed saffron from Afghanistan. We sat down with founder Palwasha to discuss all things saffron, including how she’s preserving her heritage through her brand, the dynamism of Afghanistan, and some of her favorite recipes. Swipe to read all about it.
We love highlighting businesses like Mina Sahar Saffron that use food to preserve and honor culinary legacies.
Be sure to follow for all things saffron.
Photos courtesy of Palwasha Raqib, Philip Schaub, Chris Clinton.
Tweets that prove food = memories
![[New project alert & Call for Pitches! India based] We started Heirloom with a mission to preserve the culinary legacies...](https://img5.medioq.com/646/088/361709756460886.jpg)
[New project alert & Call for Pitches! India based]
We started Heirloom with a mission to preserve the culinary legacies of families. As we got deeper into our work, our mission has grown. We want to extend our work in the preservation of culinary culture to encompass the rich history and legacy of our culinary heritage. With that, we are so excited to share a collaboration with on a new series of books exploring the culinary legacies of iconic Indian cities.
Culinary chronicler has joined us as the series editor and will drive this delicious project forward with our founder, Sri and some other very talented people.
We can’t WAIT to share more! Watch for a new IG page coming up with all our delicious BTS and updates! But until then, we want to hear your pitches!
Pitch Call!
If you are a food archiver, writer, historian, storyteller, illustrator, or photographer with in-depth and interesting food stories about Mumbai, Lucknow or Kolkata, in words or visuals, we’d love to hear from you! Link to the Google form for pitches is in our bio! Come, work with us!
January’s calm has its own charm. Sharing some bright citrus and persimmons to liven up your Monday.
A message for the holidays from Sri. Wishing you all a very happy and delicious holiday season from our Heirloom family to yours! 🎄
We are so excited to share a community recipe submitted by the talented . This cake rusk tiramisu was passed on to her by a friend’s mother, who substituted ladyfingers for cake rusks, and cream cheese for mascarpone, as those ingredients are readily accessible in Pakistan. We love this fresh approach to a traditional dessert — it’s also feels particularly festive and perfect for any holiday gatherings this season. You can find the full recipe on our blog, which is linked in our IG stories.
Photo credit
| Behind the Cup with Herbs & Kettles |
is an incredible whole-leaf tea company that sources directly from small, sustainable farms in India. We had the pleasure of speaking with founder Poorvi about her brand, its ethos, childhood food memories, and pasta making on a Friday night.
Heirloom loves to highlight brands that create products to preserve and share culture and heritage, just like us!
We also recently collaborated on a giveaway with them, which ends today, so enter while you still can! Be sure to follow for all things tea and more.
Photos courtesy of /
| Dine with Dina |
We had the pleasure of chatting with the effervescent Dina of . An acclaimed cookbook author, recipe developer, and food presenter, her work is a reflection of her quest to preserve and share Omani heritage.
Dina brought us into her pomegranate-filled world as she shared stories about her journey to embrace her culture, all about her cookbook “Bahari,” and so much more
Be sure to follow !
Photos courtesy of Dina Macki.
Don't let pumpkin season pass you by without trying something new! Join us as we explore 10 creative ways to use pumpkin in your culinary creations, from savory to sweet treats, so you can make the most of this autumnal superstar.
Check out our blog now at https://www.heirloomproject.co/our-community
Check out these side-by-side examples of a single design template brought to life in different cookbooks! Each book boasts its own color palette, shapes, and layout, making them stand out uniquely, even though they share a common template. Here are our Traditions, Treasures, Nostalgia, Viand, Keepsake, and Memoir layouts!
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If you love travel AND food, we have an exciting new series coming your way! 💥 At Heirloom Project we want to preserve culture and food and with our new project Heirloom Cities, we want to take you on a culinary adventure through India’s most iconic cultures. In our first series of coffee table books. discover the cuisines of Mumbai, Kolkata and Lucknow through stories that span the breadth of India’s history while remaining deeply personal. Heirloom Cities arrives soon! 🥭 🍋 Join us at @heirloomcities for updates as we dive into culture, food, art and communities!
New book alert! We’ve been working away on some really cool family recipe books (lots of recipes for us to drool over and cook from soon!) This book by Jaya Mahajan @jayamahajan7 is a very special one. With stories from her many aunts, legendary family recipes and sweet handwritten notes, this book has hard to find Parsi recipes that we don’t often see in a recipe book. One of our favorite things over here is to read the family stories, of connection and heritage, over food. And this book is a reminder of what a privilege it is to preserve those precious memories for families 🥰
Hello Everyone! Sri here, and it’s a pleasure to see so many new faces joining us. Welcome to Heirloom Project, we specialize in crafting timeless cookbooks that preserve cherished family recipes for generations to come. After extensive market research and testing, we’re thrilled to unveil our revamped website and enhanced service offerings. So what does this mean? Our redesigned website simplifies the cookbook creation process into four easy steps: 1. Choose and purchase a design, we have some really great options! 2. Email us your recipes, stories, and photos. 3. Sit back and relax as we design your bespoke cookbook. 4. Receive three hardcover cookbooks delivered straight to your doorstep. We’ve also introduced straightforward pricing based on the number of recipes. Simply select your preferred design and quantity, and leave the rest to us. We’ve also taken a pause on our self-service design software. We realized that the previous process was cumbersome and overly reliant on the customer. With our new full-service design option, allow us to handle every aspect seamlessly. We truly hope these changes encourage and inspire you to embark on your cookbook publishing journey with us. Experience a streamlined and hassle-free process, all while maintaining the high-quality printing standards that your family recipes deserve. Ready to embark on this culinary adventure? Visit our website at heirloomproject.co to begin! #cookbook #cookbookillustration #cookbookcorner #bookstagram #recipes #recipebook #ebook #recipeoftheday #design #cookbookaddict #selfpublishing #familyrecipes #homecooking #design #cookbookcover #cookbookdesign #bookdesign #designservices #family #selfpublishing #art #cover #coverart #coverdesign #bookcommunity #bookcover #food #foodlover #recipe
We are overjoyed to share smelly lunchbox by Susanna Yu @smelly.lunchbox. This cookbook contains over 30 Chinese recipes and is a dedication to Susanna’s parents and their culinary legacy. In Suanna’s words: “I’m so proud of the culture we come from, and want to preserve it through our family recipes, all in one place. I want to be able to share this with our family, relatives, friends, and most importantly, our future generations.” This cookbook was designed with Heirloom’s Memoir layout with Susanna’s incredible photography in the interior. On the exterior we have a stunning linen cover with gold foil embossing on the spine and back. Recipes range from mouthwatering steamed rice rolls with beef to pork & shrimp wonton noodle soup, taro cakes, and steamed thousand layer tapioca cake. Yum! Every day, we’re so grateful for the opportunity to preserve these special recipes and memories in a Heirloom cookbook!
This recipe was submitted by a member of the Heirloom community - Farah. Farah’s creation is a quick-to-make, yet indulgent dessert that requires only a handful of ingredients. The luxurious pairing of dark chocolate and fruity olive oil makes this treat a perfect addition to any dinner party or gathering. For the finishing touch, don’t forget to garnish with orange zest and a pinch of flaky salt. 1 cup heavy cream 6 ounces dark chocolate, chopped 2 Tbsp olive oil orange zest and flaky salt, to finish - Heat the heavy cream in saucepan until just simmering. - Place the chopped dark chocolate in a bowl and pour the hot cream over it. - Allow the mixture to sit for a minute, then stir well until thoroughly combined. - Add the olive oil and continue to mix until fully incorporated. - Pour into 4 serving cups and let chill in the fridge for at least an hour to set. - Garnish with orange zest and flaky salt before serving. #chocolate #chocolates #dessert #easydessert #aesthetic #easyrecipes #asmr #asmrfood #relaxingvideos #relaxing #chocolatelover #homemade #foodphotography #foodstagram #recipereels #delicious #asmr #asmrfood #asmrsounds #asmrrelax
Sri recently spent some a couple days in Lucknow! The city’s rich food legacy, influenced by the Mughals and their appreciation for fine cuisine, is a true foodie destination. Awadh, the broader region, stands as a haven for kebabs and biryanis. The cuisine is characterized by intricate flavors, aromatic spices, and meat heavy dishes. Here are some delicious spots Sri explored: * Tunday Kebab: Home to legendary melt-in-the-mouth galouti kebabs and nihari. * Shukla Chaat: The best chaat in Luknow! The large tawa is used to cook the most incredible aloo tikis, they also had a delicious seasonal chaat with peas. * Oudhyana at The Taj Lucknow: Great for a more formal meal - standouts were the kareli, lamb calf and baadal-e-jaam, fried eggplants with saffron yogurt. * Ram Asray: One of the oldest and best sweets shops with an amazing selection of mithai! * Bajpayee Kachodi Bhandar: Unmissable khasta kachori, which are crispy puris stuffed with potato and masala. * Makhan Malai: A winter specialty with whipped milk, cardamom, saffron, and dried fruit. This can be found in the Chowk neighborhood along with many local veggie stalls. * Hazratganj: Another great area for indulging in delicious chaat and other street foods. #lucknow #indianfood #india #desifood #mughalfood #streetfood #indianstreetfood #awadhi #awadh #lucknowfood #indiafood #mughal #chaat #kebabs #foodoftheworld #explore #delicious #foodporn #streetfoodlover #authentic #local #traveltips #travel
| Behind the Cookbook with Sri | “From Santha’s Kitchen - My Kids’ Favorite Recipes” by Santha Iyer As the title implies, this cookbook is a collection of Santha’s kids’ most-loved South Indian recipes. She worked on creating useful step-by-step image guides for of the recipes. Designed in Heirloom’s Viand layout, the book features detailed botanical illustrations, a signature striped spine, and Santha used the back cover to write a special dedication to her family. Another example of how Heirloom helps families create something that will be cherished for years to come! #cookbook #southindian #southindianrecipe #cookbooklover #desifood #desirecipes #giftideas #christmas #holidays #holidaygifting #giftingideas #cookbookclub #design #cookbookcover #bookcover #bookdesign #recipes #family #heartwarming #reels #video #recipeshare #indianfood #indianrecipes #giftingideas
| Behind the Cookbook with Sri | Here is a glimpse behind Kathryn and Mitchell’s Wedding Cookbook. This book is a compilation of eclectic and diverse recipes, thoughtfully curated by their friends and family as a gift for their wedding shower. This book is the perfect example of how to use Heirloom for the gifting season to celebrate and honor loved ones through a personal, customizable, and one-of-a-kind creation. Watch to find out more about this special cookbook! #cookbook #wedding #weddinggift #cookbooklover #weddingshower #weddingideas #giftideas #christmas #holidays #holidaygifting #giftingideas #cookbookclub #design #cooknookcover #bookcover #bookdesign #recipes #family #heartwarming #reels #video #recipeshare
We are so excited to share a community recipe today. Sarah shared her recipe for this beautiful pumpkin snack cake with a tahini maple glaze. It’s a recipe she prepares for her kids every autumn to welcome the season and crisp temperatures. The pumpkin and cinnamon is quintessential fall, but the use of the tahini in the glaze is a nod to her Jordanian heritage. We love seeing how Sarah adds a little bit of cultural familiarity to this cake to make it her own. If you’d like us to recreate one of your recipes, send us a DM to find out more. Recipe For the cake * 1 stick butter, melted * ¾ cup light brown sugar * ¼ cup granulated sugar * 2 eggs * 1 ½ cups all purpose flour * 1 ½ tsp baking powder * ¾ tsp baking soda * ½ tsp salt * 1 can pure pumpkin puree * ¼ cup whole milk * 1 tsp vanilla extract * 1 tsp cinnamon For the glaze * ¼ cup tahini * 3 Tbsp maple syrup * water, to thin - Preheat the oven to 350F and grease a 9x9 square baking pan. - Cream the butter and sugar together. Add the eggs and whisk well until ribbony. - Add the flour, baking powder, baking soda, and salt. Mix with a wooden spoon or spatula just until incorporated. - Add the pumpkin puree, milk, vanilla, and cinnamon. Mix until combined. - Transfer the batter into the prepared baking pan. Bake for 45-55 minutes or until the cake is set and a tester releases clean. - Let cool before removing from the pan. Make the glaze in the meantime. - In a small bowl, whisk together the tahini and maple syrup. Keep adding water, one tablespoon at a time, until the glaze is pourable and smooth. - Pour the glaze over the cooled cake before serving. #cake #cakerecipe #pumpkin #pumpkinspice #cakedesign #easyrecipes #asmr #asmrfood #relaxingvideos #relaxing #homemade #recipeshare #foodstagram #recipereels #heirloom #familyrecipe #asmr #asmrfood #asmrvideo
A recent Heirloom release — Presh*ta’s cookbook “Culinary Creations.” Inside is a whole chapter dedicated to the family dinners she prepares on an everyday basis, including some delicious South Indian specialities. It’s all about those simple, heartfelt family meals that stick with your kids, even when they’re off to college or out on their own. Sharing and preserving these recipes is like giving them a piece of ‘home’ they can carry anywhere. #cookbooks #cookbookflipthrough #recipe #recipeshare #indianfood #desifood #southindianfood #design #recipes #cookbooklover #cookbookclub #heirloom #family #vegetarian #vegan
Here’s how we envision a little day in the life working on an Heirloom cookbook! #CookbookDreams #recipes #handwrittenrecipes #recipeshare #heirloom #recipecards #food #foodlover #design #printer #cookbook #cookbookinprocess #bookophile #cookbooklover #cookbookprocess #cookbookclub #grwm #viral #routine #dayinthelife
Gather your recipes, upload them onto our website, choose your design, and within one week of finalizing your draft you’ve got a cookbook. Let’s be real, that’s faster than most things in life. #cookbooks #cookbookclub #cookbookdesign #bookstagram #selfpublishing #cookbookcorner #reelsinstagram #reelsvideo #recipeoftheday #recipeshare #recipevideo
We love and champion creating cookbooks to commemorate celebratory occasions. Dinner with the Dutros by Natalie and Dean is a complication of their favorite recipes and was given away as wedding favors to guests at their wedding. We thought this was such a fun and unique idea opposed to some random favor that usually ends up in the trash. It’s also such a wonderful way for the couple to remember their wedding time years from now and the dishes they enjoyed cooking together. As we always say, food is memories. Watch to find out more about how this cookbook came to life! #cookbooks #cookbookclub #cookbooksofinstagram #wedding #weddinginspo #weddingday #weddinginspiration #weddingideas #weddingfavors #bookstagram #recipes #foodblogger #foodphotography
Follow along as Sri visits a cinnamon farm and producer in Sri Lanka. Ceylon cinnamon is a coveted spice and known as the true cinnamon, unlike Cassia which is what you typically see in the commercial market. Ceylon cinnamon is more delicate and floral with a bolder spice level. Have you tried Ceylon cinnamon and what are your thoughts?
Sri hopping on the feed with another behind the cookbook! Nani’s Kitchen Counter by @michele.marano is a beautiful and poignant collection of mostly Italian recipes. Watch to find out more about how Heirloom brought this cookbook to life. cookbooks #cookbookclub #recipes #family #heirloom #cookbookflipthrough #cookbooks #cookbookaddict #italianfood #sicily #sicilianfood #italianrecipes
Gayle’s Kitchen — a beautiful compilation of recipes contributed by Gayle’s friends and family for her 60th birthday. Watch as Sri shares the story behind how this cookbook came to life and why it’s so poignant and meaningful for Gayle. We adore the idea of friends, family, and loved ones coming together to make a cookbook with us to share recipes and photographs for a celebratory occasion. What a wonderful and thoughtful gifting idea. Hint: Mother’s Day is less than a week away! 🎁 #heirloom #familycookbook #createyourowncookbook #cookbookdesign #recipes #recipebox #cookbooklover #celebrate #gifting
Many of you have asked to hear more about the process and stories about how we bring your cookbooks to life. Today founder Sri is delving into one of our earlier books “Dining with the Dollinger’s” by Marci Dollinger. Watch to find out more about this wonderful cookbook from the backstory, to the recipes, and design. #cookbook #cookbookdesign #cookbookaddict #recipes #familyrecipes #bookcover #familyheirloom #jewishrecipes
Our mission is to make it simple and affordable for everyone to create a beautiful, heirloom-quality cookbook that preserves their family’s culinary heritage and legacy. At Heirloom, we’re dedicated to preserving your memories, one recipe at a time. Head onto our website to find out more. #heirloomproject #familycookbook #recipes #familyrecipes #cookbooks
Happy March 1st! We are so excited to kick off this month by sharing a new cookbook from our wonderful client Ruth. Her Heirloom published book “In Search of Rugelach: A Family Trust of Recipes,” is a collection of nostalgic recipes from her childhood into adult life. Ruth chose a canary yellow linen bound cookbook in our Legacy layout with a focus on recipes over images. We caught up with Ruth in her home in the Bay Area as she shares her memories of her grandmother’s cookies, which later she came to know as rugelach. We love this story and her quest to recreate those very special “grandma cookies” that were such a part of her younger years.
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