Nixal Media Strategies LLC

31/05/2021

09/05/2021

Happy Mother's Day!

“If I have done anything in life worth attention, I feel sure that I inherited the disposition from my mother."- Booker T. Washington

19/03/2021

Aaah the overwhelming decision on a domain name. You could say your domain is your digital street address. Even with a fresh new web design, get your address/domain name wrong and you could lose customers before they ever see your website.

Just some tips we've picked up along the way:

1. Choose an easy to remember combination.
2. Make it mobile friendly!
3. Make sure the domain name isn't trademarked by somebody else. This is an easy check using United States Patent and Trademark Office’s website.

For even more great information on how to choose your domain name see this informative article from Fit Small Business.

https://fitsmallbusiness.com/domain-name-ideas/

When you’re starting a blog or opening a small business, building your website is an exciting step. But before you can launch a site, you’ll need to determine a domain name (e.g., www.yourdomain.com). As straightforward this sounds, it can be surprisingly difficult to find an available option. T...

17/03/2021

01/03/2021

27/02/2021

Brands can no longer get by using written content and images alone — nowadays, that’s becoming less interesting and not as engaging for consumers, who are inundated with live streaming, interactive 360 videos, augmented reality, and much more.

In the United States alone, digital video marketing is a 💵 $135 billion industry. That means brands everywhere are realizing the value of video
and investing in its creation and distribution.

This helpful 𝙄𝙣𝙛𝙤𝙜𝙧𝙖𝙥𝙝𝙞𝙘 from Social Media Today outlines 𝟖 𝙏𝙮𝙥𝙚𝙨 𝙤𝙛 𝙃𝙞𝙜𝙝-𝙋𝙚𝙧𝙛𝙤𝙧𝙢𝙞𝙣𝙜 𝙑𝙞𝙙𝙚𝙤 𝘾𝙤𝙣𝙩𝙚𝙣𝙩 𝙩𝙤 𝙐𝙥𝙜𝙧𝙖𝙙𝙚 𝙔𝙤𝙪𝙧 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙎𝙩𝙧𝙖𝙩𝙚𝙜𝙮.

https://www.socialmediatoday.com/news/8-types-of-high-performing-video-content-to-upgrade-your-marketing-strategy/595408/?utm_source=Sailthru&utm_medium=email&utm_campaign=Newsletter%20Weekly%20Roundup:%20Social%20Media%20Today%2002-27-2021&utm_term=Social%20Media%20Today%20Weekender

Looking to implement a better video strategy? Check out these tips.

01/01/2021

New is the year, new are the hopes, new is the resolution, new are the spirits, and new are my warm wishes just for you. Have a promising and fulfilling New Year!

Warm wishes from the team at Nixal Media Strategies LLC.

25/12/2020

01/12/2020

Welcome to December!

Did you know that December 2020 is 'Write a Business Plan" month.

Every business, new or old, needs a business plan. Many businesses fail because they never took the time and effort to compose a proper business plan, leaving them with a lack of direction and not knowing what the next step was in growing their business successfully.

It helps with the decisions to hire, or not to hire, new people into your business structure, as well as determining the needs for new assets, whether to buy, whether to lease. What aspects of business to get into, which ones to avoid, and how to broker deals with other professionals for mutual benefit. These and a million other little decisions are best made when you know your plan for the future.

Here's a handy free site that has a variety of plans by industry. Of course you can always purchase an industry specific plan from other sites.

https://www.bplans.com/sample-business-plans/

Looking for actual business plans for inspiration? Choose from 500+ free, downloadable sample business plans from a variety of industries, including restaurant, coffee shop, retail, ecommerce, and more.

26/11/2020

To all of our US Friends, Happy Thanksgiving. To Everyone, the world over, wishing you many blessings to you as well.

"𝚃𝚑𝚊𝚗𝚔𝚜𝚐𝚒𝚟𝚒𝚗𝚐 𝚒𝚜 𝚛𝚎𝚊𝚕𝚕𝚢 𝚊 𝚑𝚘𝚕𝚒𝚍𝚊𝚢 𝚝𝚑𝚊𝚝 𝚊𝚕𝚕𝚘𝚠𝚜 𝚞𝚜 𝚊𝚕𝚕, 𝚒𝚏 𝚘𝚗𝚕𝚢 𝚏𝚘𝚛 𝚊 𝚍𝚊𝚢, 𝚝𝚘 𝚜𝚝𝚘𝚙 𝚠𝚑𝚊𝚝 𝚠𝚎'𝚛𝚎 𝚍𝚘𝚒𝚗𝚐 𝚊𝚗𝚍 𝚌𝚘𝚗𝚜𝚒𝚍𝚎𝚛 𝚝𝚑𝚎 𝚠𝚘𝚗𝚍𝚎𝚛𝚏𝚞𝚕 𝚙𝚎𝚘𝚙𝚕𝚎 𝚒𝚗 𝚘𝚞𝚛 𝚕𝚒𝚟𝚎𝚜 𝚊𝚗𝚍 𝚝𝚑𝚎 𝚘𝚙𝚙𝚘𝚛𝚝𝚞𝚗𝚒𝚝𝚒𝚎𝚜 𝚠𝚎 𝚑𝚊𝚟𝚎, 𝚊𝚗𝚍 𝚑𝚊𝚟𝚎 𝚑𝚊𝚍." 𝚃𝚛𝚒𝚜𝚑 𝚁𝚎𝚐𝚊𝚗

24/11/2020

Would you say you're an Extrovert or an Introvert?

Extroverts usually have very little difficulty marketing themselves and networking. Engaging with people in most cases for them is much easier than those who consider themselves Introverts.

Introverts will often doubt, second guess and hold back. Here's a really useful interview between Kathy Caprino and Dorie Clark about networking and making a favorable impression.

For those Extroverts out there, keep on rocking it! For those Introverts, it's ok, there are solutions on hand and remember to keep playing to your strengths.

We hope your week has started well.

https://www.forbes.com/sites/kathycaprino/2015/07/21/how-introverts-can-network-powerfully-5-key-ways-to-rock-at-networking-when-you-hate-it/?sh=657bcebf2d63

Networking is critical to professional success, but introverts often find it a challenge. These actions will help.

20/11/2020

Happy Friday. For those of you who have had a busy week, here's how to tell time today 😊

13/11/2020

Have you got all the right ingredients for your business?

09/11/2020

Looking for a business email provider and not sure where to start? Here are some economical options courtesy of Fit Small Business ➡️

https://fitsmallbusiness.com/best-cheap-email-hosting-providers/

07/11/2020

Unsure of your social media strategies? Contact us to discuss your social media needs and how we can best help you.

04/11/2020

Lead generation strategies are the ways you attract new leads and move them into your sales funnel.

Content marketing consists of creating online materials with landing pages for free downloadable digital resources. These generate leads and when your visitor fills out a form they get access to your free resources.

The goal is to attract users through your content and convert them to Leads. Remember, content strategies are effective because they are meant to be helpful, not promotional, which still generates brand awareness and captures leads.

The media shown are all very efective in generating leads.

Need more information or direction? Contact us here in Facebook Messenger for a free strategy call.

30/10/2020

Happy Halloween Friend 🎃

18/09/2020

Happy Friday Friend... In case you missed it, Facebook™️ launched it's Business Suite yesterday.

With Business Suite, you can manage all your activities in one place, giving you time back to focus on other aspects of your business.

To get the most out of Business Suite, they recommend you first link your Facebook and Instagram business accounts if they aren’t already. The new Business Suite platform incorporates all of your page and Instagram profile options into one space, and will be available on desktop or in a new mobile app.

So instead of using Pages Manager or Creator Studio, you now have yet another way to stay across all of your Facebook and Instagram business interactions - though this one does cover a lot of functionalities within a single app.

See the link below for more information ➡️

https://www.facebook.com/business/news/introducing-facebook-business-suite

Today, we announced Facebook Business Suite, a single destination for businesses to access the tools you need to thrive across Facebook and Instagram.

14/09/2020

⚠️Alert regarding Ad Volume and Performance ⚠️

The number of active ads in your ad account or from your Page plays an important role in achieving predictable, stable and optimized results.

Each time an ad is shown, the Facebook™ Ads Delivery System learns more about the best people and places to show the ad. The more an ad is shown, the better the delivery system becomes at optimizing the ad’s performance.

They are advising when an advertiser runs too many ads at once, each ad delivers less often. This means that fewer ads exit the learning phase, and more budget is spent before the delivery system can optimize performance. In other words, too many ads can result in worse performance.

Advice from Facebook™️; to achieve more predictable, stable and optimized results, advertisers should monitor active ad volume and ensure they do not exceed the limit per Page on ads that are running or in review.

To learn more about ad limits, refer to this article from Facebook™️ ➡️. https://www.facebook.com/business/help/766697140509126

11/09/2020

From all corners of the globe, We Will Never Forget

03/09/2020

💻 Blogging..... You're either a natural at it, or like me, you may need a gentle nudge (or a firm push 😊) to some resources that can help you expand your knowledge and skill.

This great article has some links to some great resources/conferences that may be of interest to you. Investing in yourself and your business can be tough during these difficult times, but we both know the value added to our expertise can be priceless.

https://fitsmallbusiness.com/best-blogging-courses/?st_id=5eb6e5ca7905b24cc947accd&st_campaign_id=21309831&utm_source=Sailthru&utm_medium=email&utm_campaign=Recurring%20-%20Sales%20Newsletter%20-%20TTH%202020-08-25&utm_term=Newsletter%20-%20Sales

As always, look after yourself, your family and your business.

Investing in your blogging business helps keep you accountable because you’re putting some “skin in the game.” Many blogging courses and conferences have built-in communities that help you learn and grow far beyond the event or course conclusion. Also, attending live events help re-invigorate ...

07/08/2020

Are you a small US business with fewer than 500 employees? Have you heard of the PPP (Paycheck Protection Program) Loan?

The Paycheck Protection Program is a loan designed to provide a direct incentive for small businesses to keep their workers on the payroll.

⏰ The new deadline to apply for a Paycheck Protection Program loan is August 8, 2020. So, you have until tomorrow to submit. Check the link below for details and eligibility. ⬇️

As always, our team wish you, your family and your business well. Take care and stay safe.

https://www.sba.gov/funding-programs/loans/coronavirus-relief-options/paycheck-protection-program #:~:text=The%20Paycheck%20Protection%20Program%20is,more%20about%20PPP%20loan%20forgiveness.

An SBA loan that helps businesses keep their workforce employed during the Coronavirus (COVID-19) crisis.

31/07/2020

Happy Friday Friend. A slightly different post today. In case you didn't know, today is "National Mutt Day". 🐕

National Mutt Day encourages us to embrace, save and celebrate mixed breed dogs twice a year on July 31st and December 2nd.

My family and I are huge advocates for this day 😍 , having just recently adopted our own 'mutt' (he's actually a very handsome boy, named King.

HOW TO OBSERVE
Visit a shelter; if you are unable to adopt a dog, you can always volunteer. Post on social media using and encourage others to join in.

NATIONAL MUTT DAY HISTORY
Celebrity Pet Expert and Animal Welfare Advocate, Colleen Paige, founded National Mutt Day in 2005. Celebrate the day on both December 2 and July 31 of each year. Learn more at www.nationalmuttday.com.

Stay well and look after yourself and your 'mutt' or fur baby as we say here.

https://nationaldaycalendar.com/national-mutt-day-july-31-and-december-2/

27/07/2020

Its been a busy few weeks, so I hope you are doing well and life and business is treating you well😊.

I'm catching up on some of my resources and this article really resonated with me... Those ever evolving social media myths. Some of my own favorites include;

💁🏻‍♀️customers just aren't on social media. ...
💁🏻‍♀️You should join every single social media network immediately.

This article from "Entrepreneur" busts some of those common myths. I hope you enjoy the read and remember, misinformation can be detrimental as an Entrepreneur.

https://www.entrepreneur.com/article/353127?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202020-07-24%20Social%20Media%20Today%20Newsletter%20%5Bissue:28688%5D&utm_term=Social%20Media%20Today

Businesses, brands and personalities need to know the truth.

06/07/2020

Happy Monday Friend. I hope your week has started well. Are you currently running Facebook™ ads❓

Like any marketing platform, Facebook™ ads require more than just engaging copy and standout visuals (though each is also critically important).

By avoiding some common, simple Facebook™ ad mistakes, you can maximize 📈 your chances of achieving your desired results.

Listed in this informative article from Social Media Today
are six common Facebook ad errors that you need to avoid.

https://www.socialmediatoday.com/news/6-facebook-ad-mistakes-that-can-sink-your-marketing-budget-and-how-to-avoi/581013/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202020-07-06%20Social%20Media%20Today%20Newsletter%20%5Bissue:28316%5D&utm_term=Social%20Media%20Today

Facebook ads can be a powerful outreach and promotion option - but there are some key mistakes that you need to avoid.

02/07/2020

As we head into 4th July Observation Day tomorrow in the US 🇺🇸 and Independence Day celebrations over the weekend, our team wish you well.

And to our Friends from all over 🌎... May you too celebrate life, liberty and a pursuit of happiness. Peace and blessings to you all. Take care of each other 😊

29/06/2020

WORLD SOCIAL MEDIA DAY: June 30th

In 2010 Mashable created Social Media Day📱, to be celebrated every year on June 30th.

Social media makes it possible to stay connected and informed 💫 about those important people like friends and family (who may be located all over the world) and organizations in our lives. It allows us to reconnect with classmates, past work associates, and engage in various platforms including, Facebook™, Instagram™, Twitter, TikTok & more.

Getting questions answered from businesses and finding local resources have all been led by social media efforts.

Many people turn to social media for up to the minute information about news, families and businesses.

Here's a brief timeline of the rise of Social Media:

⚡️ 2005 - YouTube is created and launched
Born in San Mateo, California, becoming the most popular platform to share video content.

⚡️ 2004 - Facebook™ is live to the world
Created in Cambridge, Massachusetts, it was founded by Mark Zuckerburg.

⚡️ 1997 - The first social network is created
Six Degrees was the first ever social network, where users could create profiles, upload photos, and connect with others for the first time.

⚡️ 1940s - The birth of the first super computer
Scientists and engineers were interested in building new ways to network, which would eventually lead to the birth of the internet as we know now.

How can you participate in World Social Media Day❓

1. Post, post, post!
Post a selfie, engage on Facebook™ pages, tweet a tweet.., share a recipe or two on Pinterest.

2. Try a new platform
Heard about Tik Tok but haven't tried it? How about Snapchat? Take a funny snap and share it with friends.

3. Share Inspirational/Meaningful Ideas
In a time of uncertainty and despair, sharing helpful tips and information is a great use of social media to spread the word and engage in a positive way.

As always, take care and look after yourself, your business & your family💁🏻‍♀️

Reference: "National Today"