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25/01/2024
Unlike Instagram and Facebook which facilitate real-time social interactions, engagement, and sharing personal updates, Pinterest functions more like a visual search engine to discover and save content for future reference.
When you scroll through your Instagram feed, you expect to see latest posts from people you follow. But when you use Pinterest, you actively search for topics and ideas to save to your own boards like a personal digital bulletin board.
While social media prioritizes driving engagement between users, Pinterest prioritizes driving traffic to external sites. When you click on a Pin, you’re brought directly to the original content source. This makes Pinterest a favorite for brands and bloggers to drive traffic to their sites.
So while Pinterest incorporats some social features like following others and commenting, its main purpose lies in visually searching for and organizing content by topics of interest rather than having social exchanges.
The platform is designed for discovering and collecting inspirational images and ideas, not checking in with friends. So next time you use Pinterest, think of it as a visual search engine for gathering ideas rather than just another social media.