So, let's talk about the value of video, and what it can do for your business. When marketing a company, online, it’s important to keep in mind that there are hundreds of other businesses, similar to yours, and that each and every one of them is out for a slice of the pie. You may ask: Aside from Search Engine Optimisation, what else can you do to get noticed? The three main elements which are of
paramount importance to your website are: video, photography, and well written content. In today’s market, analysts overwhelmingly agree that video is at the top of this list. Of the must-have features to make your website perform its best, video, is the most valuable component. With a short infomercial video on your homepage, of three minutes or less, potential clients can easily get to know what your company is all about. You can talk about your amazing staff, show your state-of-the-art facility, and demonstrate your products. With an introductory video you can express a warm and fuzzy feeling for your potential customers, allow them to feel comfortable with your company, and show them that you are a reputable enterprise. Having just said how important video can be, the one thing you don't want, is a "blah blah" video. In other words: Some is good; more isn't better. It's not about how long your video is. In fact, a half minute to three minute video, is best. What does matter, though, is production quality. It must be well shot, expressively lit, thoughtfully composed, and furnished with a captivating script. Today, people simply have less time on their hands; so, quick delivery of your message is a must. Your potential customers want answers right away but may not wish to dig through lengthy text. We can showcase your business in under 3 minutes and create a "call to action" for you to develop. Why choose The Alive Guys Productions? We have been providing creative high-end imagery for over 25 years. Principal videographer, Martin Love, approaches each new promotional video project as he would longer works of cinematography, through the use of creative lighting, camera angles, and talent direction. Each project is carefully planned from the initial consultation, through concept development, then to storyboarding, and on to the final stages of shooting and editing your video.
