![World chin-chin day, World ex day, International day to punch a friend…If you're a brand that's part of the internet, yo...](https://img5.medioq.com/839/152/142044538391522.jpg)
30/04/2022
World chin-chin day, World ex day, International day to punch a friend…
If you're a brand that's part of the internet, you need to make content. What's more, you need to make good content—content that people want to read—and that means not only throwing out the occasional blog post or newsletter but also marking special occasions.
The days of your content calendar being filled with nothing but Easter and Christmas are over.
Every brand has a story to tell, and every day is an opportunity to tell it.
Some people say it's too late to create content around a particular notable date, that it's too soon, or even that you shouldn't do it at all. I’m here to tell you that those people are wrong. And let me tell you why.
People love content and they love it in their social media feeds. They want things to read and pass on to their friends so they can have things to talk about. And if you help them do that, they'll come back for more. That's why creating content around notable dates, whether it's the middle of the month or the end, can help bolster your brand's visibility and build relationships with customers who will be loyal for life.
Think of all the things you know about just this month alone: May has Workers’ Day, Children's Day, Burger Day, Armed Forces Day… Just because a day isn't a holiday or an event doesn't mean it's not a great time for your brand to have some fun… especially if you've got a little creativity and ingenuity on your side.
So go ahead and get started tomorrow—Workers' Day!