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Ladystrategist

I help ambitious female entrepreneurs grow their brands. LIKE my page to receive tips and inspiration.
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11/07/2023

So step outside and grow! 🪴

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08/08/2022

There are a lot of resources out there for freelancers and creatives. Some are better than others, and some are downright awesome. Here are four of the best online resources and tools that I've found:

🌷GoProspero is a professional proposal maker that makes it easy to create custom proposals for your clients. It's simple to use and has a ton of great features, including the ability to include client testimonials, case studies, and more. Best of all, it's free to use!

🌷Whatfont is a web extension that allows you to identify the fonts used on any website. This is incredibly handy when you're trying to find the perfect font for your project. It's free to use and works with all major browsers.

🌷Thinkwithgoogle is a free resource library from Google experts that covers all things digital. From SEO tips to social media strategies, this site has everything you need to stay up-to-date on the latest trends and tips.

🌷Deathtostock is a fresh and authentic stock photo & video library with over 1 million royalty-free images and videos. With new content added weekly, this is an invaluable resource for freelancers and creatives who need high-quality tools and information quickly and easily.

By following these simple tips, you'll be well on your way to an Awesome Online Resources & Tools for Freelancers & Creatives💯🙌

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04/08/2022

Being an expert in your field takes more than just being really good at what you do- it takes visibility and a whole lot of sass. 😁

🌷You need to make sure you're active on social media platforms where your target audience is spending their time and creating content that is so relevant and engaging that they can't scroll past it.

🌷you need to be publishing your thoughts and ideas in a blog format on a regular basis. This will not only help to establish you as an expert in your niche but also help you build a subscriber list of people who are interested in what you have to say. So if you're looking to establish yourself as an expert in your field, make sure you're doing more than just showing up you need to be visible, and you need to have something to say.

🌷Start a podcast. A podcast is a great way to compliment your other content, and it's also a great way to engage with auditory learners. By starting a podcast, you can reach a whole new audience and show them that you're an authority on your topic.

🌷Co-write/vlog/podcast with other creators. One of the best ways to build relationships and establish yourself as an expert is to collaborate with other creators. Not only will this help you reach a wider audience, but it will also show that you're knowledgeable and confident enough to work with others in your field.

So go out there and start collaborating!💕

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03/08/2022

As a savvy marketer, you know that not all customers are created equal. That's why you tailor your marketing efforts to reach each customer on a personal level.

Here are two ways you can apply personalized marketing to your business:

🌷Tailoring your webpage experience based on customer data such as repeat or new customers. By targeting new customers with special offers and displaying relevant content to repeat customers, you create a customized experience that keeps people coming back for more.

🌷Targeting content based on buyer persona, preferences, interests, gender, etc. By segmenting your audience and crafting targeted content, you ensure that everyone receives the information that's most relevant to them. This helps establish trust and builds relationships that last.

🌷Get personal with your emails. Addressing your customers by name is a simple way to make them feel special, and it can go a long way in building relationships. But don't stop there - also be sure to craft email messages that are relevant to their interests. What deals or news items would they find valuable? Send them those, and you'll keep them coming back for more.

🌷Make product recommendations based on previous behavior. If you know what your customers have purchased in the past, you can make informed recommendations about what they might want to buy in the future. This helps them save time by only seeing products that are relevant to them, and it also shows that you're paying attention to their needs.

Everyone wins🥂

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02/08/2022

If you're trying to grow your social media following, there are a few things you should avoid doing.

🌷First, don't spam your audience with constant sales pitches. They'll get turned off and you'll lose followers.

🌷Second, ignore comments and direct messages at your own peril. Your audience will feel unappreciated and offended, and you'll lose followers.

🌷Third, don't perk up your brand with half-truths and misleading information. Your audience will see through it and you'll lose followers.

🌷Fourth, don't confuse your audience with irrelevant and unrelatable content. Stick to what's relevant and interesting, or you'll lose followers.

So there you have it: four things to avoid if you want to grow on social media. Follow these simple rules and you'll be on your way to socialmedia stardom!💯

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01/08/2022

If you're looking to create a truly effective call-to-action, there are a few things you'll want to avoid. Here are four of the most common mistakes:

🌷Using single, impersonal words like "join," "download," "buy," or "shop." Your call-to-action should be specific and personal, addressing the needs of your individual customers.

🌷Placing your call-to-action at the bottom of the page or somewhere it will be difficult to find. Customers should be able to see and act on your call-to-action immediately.

🌷Frustrating customers with long forms and unnecessary questions. Keep it simple and easy to understand.

🌷Choosing words and phrases that don't inspire action and encourage connection. Be clear, direct, and personal in your language.

By avoiding these common mistakes, you can create a call-to-action that is truly effective.🙌

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31/07/2022

According to HubSpot, the average length of a blog post is 1,200 words. That’s right — you can write an entire book in less than 20 minutes.

If you want to create more content and grow your business, then you need to be more efficient with your time.

Here are 4️⃣ tips that will help you in batching your content:

🌷Establish 3-5 topics that you will consistently focus your content on— these are called your *content pillars*. For example, if you're a business owner, one of those could be "launching a new product line", another could be "running a holiday sale", and so on.

🌷Study your analytics. Which content gets the most engagement? What’s the best time to post? Which CTA works?

🌷Brainstorm ideas that are relevant to your content pillars, community, niche, audience FAQs, holidays, etc. For example: What does your community love about holidays? What would they like more of? How can you make this more relevant for them?

🌷Set a task per day— caption writing, sourcing photos, and video, editing, designing… You get the idea!

Now go forth and batch that content!👊]

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30/07/2022

If you're not using hashtags, you're definitely not using social media to its full potential.

Here are a few reasons why hashtags are essential, and why you should take them seriously: ⬇️⬇️

🌷First of all, hashtags are essential for promoting and staying on top of your campaigns. If you're not using hashtags, you're basically shooting yourself in the foot - especially if you're using unique branded hashtags. By using hashtags, you can make sure that your campaign is being seen by the people who matter.

🌷Second of all, because users can follow hashtags, it will help you increase your reach. If you're not using hashtags, you're missing out on a huge opportunity to connect with new people. By using hashtags, you can connect with new audiences and expand your reach.

🌷Third, Hashtags can help you add context to your content. A well-chosen hashtag can give viewers a better idea of what your content is about and why they should care about it.

🌷And lastly, Hashtags can be fun! Yes, seriously. Hashtags can be a great way to inject personality into your posts and make them more enjoyable for both you and your followers.

So go ahead and use those hashtags 🙌

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29/07/2022

There are all sorts of buyers out there, and it pays to know a little bit about each type. After all, knowledge is power, and the more you know about your buyer, the better equipped you'll be to make a sale💡

🌷First, there are the analytical buyers. These are the ones who carefully study all the data and facts before making a decision. They're not impulsive shoppers, so you'll need to be patient with them. But if you can provide them with the information they need, they'll eventually come around.

🌷Second, there are the amiable buyers. These folks are a bit slower to make decisions, but they're generally very nice people. They're often more interested in building relationships than anything else, so it's important that you take the time to get to know them. If you can establish a rapport, you're more likely to make a sale.

🌷Third, Expressive buyers are relationship-oriented consumers that care about how their decisions affect those around them. They want to feel good about their purchase, and they may be willing to pay a bit extra for a product that aligns with their values.

🌷Lastly, Assertive buyers, on the other hand, already know exactly what they want and prioritize results over relationships. They're often price-sensitive and uninterested in anything that doesn't directly address their needs.

As a salesperson, it's important to be able to read your buyers and adjust your approach accordingly. Otherwise, you may find yourself spinning your wheels without making any progress.💬

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28/07/2022

You know you're good at what you do. You're passionate, driven, and ready to take on the world.

But there's just one problem: you don't know who you should be marketing to. In business, that's called finding your niche market. And lucky for you, I'm here to help. Here are the steps to finding your niche market:

🌷Think about the hobbies you're most passionate about and make a list of skills and ideas you can turn into a business. What are you good at? What do people always come to you for help with? These are clues about what your niche market might be.

🌷Determine what kind of problems and needs your target market has and how you can solve them with your product or service. This is where market research comes in handy. Talk to people in your target market, learn about their pain points, and see how you can provide a solution.

🌷Research the market and identify potential competitors. This will give you a good idea of what's already out there and who your potential customers might be.

🌷Evaluate and establish if the niche you'll be catering to is profitable. There's no point in trying to tap into a market that isn't going to be profitable. Test it out by offering a trial or starting a crowdfunding page. If you can't get people interested in what you're offering, then it's time to move on to something else.

following these steps, you'll be on your way to finding the perfect niche market for your business!👊

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27/07/2022

There's nothing worse than attending a webinar that's not relevant to you or your business. So, how do you choose a webinar topic that will be valuable for your audience? Here are four steps to get you started 4️⃣⬇️

🌷Set specific goals and objectives. What do you want to achieve with your webinar? Who is your target audience? Answering these questions will help you determine the topics that will be most relevant and useful for your audience.

🌷Do your research. Once you have a general idea of the topics you'd like to cover, it's time to dig deeper and figure out which ones will resonate most with your target audience. Ask yourself what needs and interests your target audience has that your webinar can address.

🌷Make a list of topics that would be valuable and relevant to your audience, or that are popular and in-demand.

🌷Take a look at your list and see which topic would be the best fit for our webinar. Start preparing promo materials and get all the tech you'll need lined up.

And that's it! You're ready to host a killer webinar💥

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26/07/2022

If you're thinking about starting a podcast for your brand but need a little convincing, let us give you four reasons why it's a great idea💡

🌷Podcasts are a great way to connect with your most engaged audiences. If they're taking the time to tune in, it's likely they're already aligned with your brand values.

🌷Podcasts are accessible on demand, so your audience can consume them whenever and however many times they want

🌷Instead of competing for your audience's visual attention, you can focus on their audio attention and get your content heard.

🌷It's a great way to supplement and create complementary content with your blog or videos.

So what are you waiting for? Starting a podcast is a great way to reach your audience in a new and innovative way💯

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25/07/2022

There are a number of different ways you can segment your customers for email marketing purposes. 📩

🌷The first is demographic information. This can include things like age, gender, income, profession, and ethnicity. This allows you to target your marketing specifically to certain groups of people.

🌷The second way to segment your customers is by geographic location. This can be done by country, region, city, or even postal code. This is helpful if you want to target your marketing to specific areas or if you have products that are only available in certain locations.

🌷The Third is Behavioral segmentation is based on how customers interact with your website and brand. This can include things like purchase history, browsing behavior, shopping cart value, and loyalty.

🌷Finally, psychographic segmentation, on the other hand, is defined by customer interests and personalities. This type of segmentation can help you answer questions like “why” someone shops with you or what their life goals are.

But don't worry - with a little bit of planning, you'll be able to segment your customers like a pro!💯

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24/07/2022

Some of the most popular and successful brands on Instagram are those that have built a strong community around their account. If you’re looking to do the same, here are four ways you can get started: ❣️

🌷Use IG Stories and IG Live to start a conversation with your audience. Ask them questions, get to know them, and let them get to know you.

🌷Create and share memes that your audience will relate to. Put yourself in their shoes and think of what they love and dislike.

🌷Make sure to allocate some time each day to responding to comments. This shows your followers that you're interested in hearing what they have to say, and it helps to keep the conversation going.

🌷Make use of calls to action in your captions and stories. Asking your audience to share their thoughts, feedback, or opinions is a great way to get them more involved in the conversation.

By following these simple tips, you'll be well on your way to building a strong, engaged community on Instagram❣️❣️❣️

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23/07/2022

Hashtags are a necessary component of any social media marketing strategy - but with so many to choose from, how can you know which ones will work best for your brand? Here are four tips to help you select hashtags that will reach your target audience and promote engagement:

🌷Find out which hashtags your audience or top followers are already using or following. This is a great starting point for finding relevant hashtags that will resonate with your audience.

🌷Scan your competition's hashtags to get an idea of which ones are working or how to be more unique. See what others in your industry are doing and find ways to stand out from the crowd.

🌷Search your niche hashtag on IG and analyze the related hashtags in the results. This will give you an idea of what other, similar hashtags are being used - and how popular they are.

🌷Create your own branded hashtag for yourself or your campaign, and make it catchy! A branded hashtag is a great way to promote engagement and build awareness around your brand.

By following these tips, you'll be on your way to choosing the best hashtags for your brand in no time.👊

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22/07/2022

You know you should never judge a book by its cover, but in the case of email subject lines, you really shouldn't. In today's fast-paced world, people are quickly scrolling through their inboxes, only stopping to open emails that look interesting. This is where a well-crafted subject line comes in handy. It can be the difference between your email getting opened or gathering dust in someone's inbox. So, what makes a good subject line? Here are four dos to keep in mind:

🌷Keep it between 40 to 50 characters long. This may seem like a small amount of space, but it's just enough to get your point across without sounding like you're rambling.

🌷Get straight to the point and let readers know what to expect. Be clear and concise so that your readers know exactly what they're going to get when they open your email.

🌷Personalize and ensure engagement by including the reader's name. People are more likely to open an email that includes their name in the subject line. It feels more personal and creates a sense of engagement from the start.

🌷Avoid using spam or trigger words because it will lead your email to spam or for the reader

By following these simple tips, you can create an effective email subject line that will stand out amongst the rest!

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21/07/2022

Are you looking for ways to increase your reach on Instagram? If so, you're in luck! Here are four reasons why boosting your posts is a great idea:

🌷You can reach new people who may be interested in your products & increase brand awareness. By boosting your posts, you'll be able to reach more people and get your brand in front of new potential customers.

🌷You can drive people to your website & increase traffic, especially if your posts has a website link. If you're looking to increase traffic to your website, boosting your posts is a great way to do it!

🌷You can target a specific group of customers who are more likely to make a purchase. No more wasted views!

🌷You'll be able to gain insight based on the data Instagram will collect for you and use it for your next strategy. Knowledge is power, my friend.

So what are you waiting for? Boost away!

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05/07/2022

Save this for later 😉

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04/07/2022

30/06/2022

If you're running a business, it's important to have a content strategy. And if you want your content strategy to be successful, you need to have content pillars. Here's why❗

🌻Content pillars are the foundation that will help you build successful strategies. If you want your business to be successful, you need to have a solid foundation. That's what content pillars are for. They provide the structure and support that you need to build a successful content strategy.

🌻Having 3 to 5 topics in your toolbox will help you create content more efficiently. When you're first starting out, it can be tempting to try to cover everything. But that's not efficient. It's much better to focus on a few key topics that you can cover in depth. That way, you can create high-quality content more efficiently.

🌻Achieving brand consistency and tone will be easier. One of the challenges of content marketing is achieving consistency across channels. But if you have content pillars, it will be easier to stay on brand and maintain a consistent tone across all of your channels. So if you're looking to improve your content strategy, consider investing in some content pillars.

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29/06/2022

When it comes to marketing, bigger isn't always better. In fact, niche marketing can be a great way to establish yourself in the market and build brand loyalty. Here are three benefits of niche marketing:

🌹First, it's easier to establish yourself and your expertise when there's less competition. When you specialize in a certain product or service, you can become the go-to expert in your field.

🌹Second, you can reduce costs and stretch your resources by targeting a smaller audience. When you know who your target market is, you can tailor your marketing efforts specifically to them.

🌹Finally, brand loyalty will be easier to achieve when you engage with a smaller group of consumers. When you focus on providing value to a specific group of people, they are more likely to remain loyal to your brand.

So if you're looking to make a big impact with your marketing efforts, don't be afraid to think small. Niche marketing could be the key to success for your business💕

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Dreams are essential. They give us something to strive for, a glimpse of what could be. But as Estee Lauder so wisely said, simply dreaming about success is not enough. We have to put in the hard work to make our dreams a reality. For every successful person, there is a story of dedication and determination. There are sacrifices made and risks taken. There are late nights and early mornings, blood, sweat, and tears. In short, there is no substitute for hard work. So if you want to achieve something great, start by putting in the hours. Start by making your dreams your reality. #canva #canvatips #socialmediacontent #freelancingfemales #contentcreationtips #instagramforbusinesses #instagramtipsdaily #contentideas #contentplanningtips #createlounge #instagramcontent #savvybusinesschick #contentcreation #contentmanager #contentplanning #contenttips #igtips #instagramadvice #instagrammanager #instagramtip #instagramtipsandtricks #marketingoninstagram #marketingsocial #savvybusinesswomen #smtips #smm #socialmediamanager #ladystrategist #socialmediamarketingworld #socialmediatools

As a business owner, you know that social media is a powerful tool - but with so many platforms out there, it can be tough to know which one is best for your company. Luckily, I got you covered. Just follow these three simple steps and you'll be on your way to social media success.🙂 ☀️First, take some time to get to know your audience. What are their demographics? What are their interests? Once you have a good understanding of who you're trying to reach, you can start to narrow down your options. ☀️Next, think about your goals for social media. Are you looking to increase sales? Improve customer service? Raise brand awareness? Once you know what you want to achieve, you can start to identify which platform will be most effective. ☀️Finally, take a look at where your audience is most active and how they use each platform. Do they prefer visual content? Are they more likely to respond to questions posed on Twitter? By taking the time to understand how they use each platform, you can make sure that you're using the right one for your business. So there you have it! Three easy steps to finding the perfect social media platform for your business. Now get out there! Grab my FREE Canva Templates. https://ladystrategist.shop/ #socialmediaforbusiness #socialmediahelp #socialmediatips #blogpost #socialmediamanager #instagramtips #socialmediamanagement #socialmedia #socialmediamarketingtips #socialmediacoach #socialmediamarketing #socialmediatip #socialmediastrategy #instagramforbusiness #instagrammarketing #graphicdesigner #socialmediastrategist #socialmediamanagers #smm #solopreneur #personalbranding #canva #ladyboss

If you're looking to reach new audiences on Instagram, here are 3 hacks that can help. ☀️First, consider doing a collab with another creator from a related niche. This can help introduce your content to a whole new group of people. ☀️Second, create shareable educational carousel posts. These are the kind of posts that people are likely to share with their friends, and they'll help introduce your brand to a wider audience. ☀️Third, be sure to consistently share reels and use 3-5 relevant hashtags in your caption to help categorize your content. By following these tips, you'll be able to reach new audiences and grow your following on Instagram. Grab my FREE Canva Templates. Link in Bio @ladystrategist

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