The show about finding your very first customers. Hosted by Paris Vega, a digital marketer & entrepreneur with 20 years of experience
Learn sales, marketing, growth hacking, & customer acquisition strategies from real entrepreneurs & sales experts.
First Customers 56: Jeremy Parker, Co-Founder of Swag.com & Swag Space, discusses his innovative approach to customer acquisition and branding propelled Swag.com to become the fastest-growing company in its sector, ultimately leading to its acquisition by Custom Ink.
Do the unscalable things. Hunt logos to create social proof.
Jeremy Parker talks about the scrappy early days of starting Swag.com on episode 56 of the First Customers podcast.
(Full episode link in the comments and available on all podcasting platforms)
On First Customers 55 Arthur Petropoulos, Founder/Managing Partner at Hill View Partners, goes deep into the process of building a business with the intention to sell.
Arthur shares valuable insights on enhancing enterprise value, strategic customer acquisition, and the pivotal roles of people, process, and product in preparing for a successful transaction.
Episode Highlights:
- Building with an Exit in Mind: Arthur’s philosophy on creating a business that’s attractive to buyers.
- Key Strategies for Value Creation: How focusing on people, process, and product can drive enterprise value.
- Navigating Customer Acquisition: Tactics for securing the first and subsequent customers to fuel growth.
- Preparing for the Sale: Arthur’s advice on positioning your business for a successful exit.
Insights on Capital Acquisition: Strategies for securing capital in preparation for growth or sale.
In this clip from episode 55 of the First Customers podcast, Arthur Petropoulos talks about the need to focus on one business at a time to truly compete. (Full episode link in the comments. )
Marty M. Fahncke’s Billion-Dollar Journey Started with Cold-Calling.
Key quote from full episode:
“Instead of continuing to compete, let’s acquire them and work together.”
First Customers 54: Marty M. Fahncke’s Billion-Dollar Journey
Marty M. Fahncke is an acquisitions advisor with Westbound Road who has done 1 billion in revenue and over 450 million in acquisitions over his career.
From product inventions 20 years ago to mergers and acquisitions today, his story is a goldmine of insights for entrepreneurs. Listen and level up.
First Customers #53 Bryce Wuori Explains How AI is Transforming the Construction Industry. (full episode link in the comments)
Key Quote:
“We’re using AI to automate the busy work in construction management, from paperwork to scheduling.”
In this clip we're discussing the different sources where leads and sales come from.
First Customers 53:
Bryce Wuori explains how Pavewise is transforming the construction industry with AI (full episode)
How did Fibre52 launch 1 single campaign that filled their sales pipeline for a year?
Check out what Graham Stewart has to say on First Customers 52. Available on all platforms. (full episode in the comments).
First Customers 52 (full episode): Graham Stewart is Revolutionizing the Cotton Processing Industry with
Fibre52
First Customers 51 Clip: How durable is a goldback?
First Customers 51: Goldback's Rise from Zero to One Million Customers (full episode)
Goldback, a company that offers a gold-based physical currency, experienced rapid growth in just four years from zero customers in 2019 to over 1 million customers today.
Benjamin Shaffer shares the story of how their gold-backed currency solves the problem of making small transactions with gold.
"We wanted to make gold money but in a way that's practical for everyday transactions." – Benjamin Shaffer
50: Doubling Church Size in a Year with Adam Haugen
Adam Haugen, is an inspiring pastor who doubled the size of his church within a year. Adam shares his proven strategies for growth, offering insights valuable for leaders in any field. This episode is not just a success story; it’s a masterclass in effective leadership and community building.
Episode Highlights:
- Adam’s journey from the business world to leading a church.
- Strategies for growth and engagement in a nonprofit setting.
- The importance of understanding culture and community in growth.
- Adam’s three-step engagement pathway for new churchgoers.
- Overcoming challenges and resistance to change.
Key Quotes
- “Understanding your why is key in any journey.” – Adam Haugen
- “We need to understand cultures and subcultures within the church and the community.” – Adam Haugen
- “We’re growing at 100%, a mix of people who have never been to church and those transferring from other churches.” – Adam Haugen
First Customers 50: Doubling Church Size in a Year with Adam Haugen.
(Check out the full episode link in the comments below)
Episode Highlights:
- Adam's journey from the business world to leading a church.
- Strategies for growth and engagement in a nonprofit setting.
- The importance of understanding culture and community in growth.
- Adam's three-step engagement pathway for new churchgoers.
- Overcoming challenges and resistance to change.
Thanks for listening to the First Customers podcast this year!
First Customers 49: Christoffer Sigshøj brings portable wind turbines to the masses.
“Our turbines are not just about being lightweight; they’re about making renewable energy accessible and convenient... Facing challenges head-on and adapting our design was crucial in our journey from concept to consumer... The support and feedback from our early adopters have been instrumental in refining our products.”
(Full episode link in comments ⬇️ )
First Customers 49: Christoffer Sigshøj brings portable wind turbines to the masses.
First Customers 48: How CEO Shani Bocian grew Allermi by 800% in 12 months. (full episode)
CEO Shani Bocian Steinberg talks about the sneaky marketing tactics she used to connect with her target customers on episode 47 of the First Customers podcast. We dig deep into how she grew Allermi by 800% in 12 months.
(Live now on all podcasting platforms. Full episode link in comments⬇️ )
First Customers 47: How to Build Your Real Estate Empire with Brian Grimes
With a portfolio built on over 300 fully renovated properties, Brian shares his journey into the real estate world and the strategies that have made him successful.
This clip was part of a moment in the conversation that I learned a lot about how the number of rooms in each unit affects the value of multi-unit properties.
(Full episode link in the comments ⬇️)
Seems like there is an uncanny valley in sales:
When you explain the reality of the great results you know you can deliver for someone, but it's too far from the current perception of what that target customer thinks is possible for them.
First Customers 47: How to Build Your Real Estate Empire with Brian Grimes (Full Episode)
First Customers 46: TikTok Tactics: Barak Glanz Turns Views into Customers
TikTok Tactics: Barak Glanz Turns Views into Customers.
First Customers 46 with Barak Glanz is out now on all platforms
Learn Barak’s secret for getting his first customers and growing his business using TikTok. Like so many episodes of this podcast, I learned a lot from Barak and will be testing out some of the strategies we discussed soon. If you want smart tips straight from a pro, this episode is for you.
Full episode + show notes link is in the comments.
First Customers 45 is out now on all platforms:
Varag Gharibjanian, cofounder of Actuate, helps clients like Qualcomm & Bose grow revenue. He also shares his sales process that helps startups get their first customers. Here's a clip of the show. (Full episode link in the comments ⬇️ )
First Customers 45 (full episode):
Varag Gharibjanian, cofounder at Actuate, helps clients like Qualcomm & Bose grow revenue. He also shares his sales process that helps startups get their first customers.
First Customers 44: Master of Crowdfunding and Product Manufacturing, Eli Packouz, Explains His $2.5 million Dollar Kickstarter Campaign Success. (Full episode out now on all platforms. Link is below in the comments.)
Full Episode: First Customers 44 with Eli Packouz
Listen to episode 42 of the First Customers podcast on all platforms, now.
(full episode link in comments)
Gareth Evans, CEO of VECKTA, will be on the First Customers podcast Wednesday, August 16th
Be the first to know and let us send you an email when First Customers posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.
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First Customers 56: Jeremy Parker, Co-Founder of Swag.com & Swag Space, discusses his innovative approach to customer acquisition and branding propelled Swag.com to become the fastest-growing company in its sector, ultimately leading to its acquisition by Custom Ink.
Do the unscalable things. Hunt logos to create social proof. Jeremy Parker talks about the scrappy early days of starting Swag.com on episode 56 of the First Customers podcast. (Full episode link in the comments and available on all podcasting platforms)
On First Customers 55 Arthur Petropoulos, Founder/Managing Partner at Hill View Partners, goes deep into the process of building a business with the intention to sell. Arthur shares valuable insights on enhancing enterprise value, strategic customer acquisition, and the pivotal roles of people, process, and product in preparing for a successful transaction. Episode Highlights: - Building with an Exit in Mind: Arthur’s philosophy on creating a business that’s attractive to buyers. - Key Strategies for Value Creation: How focusing on people, process, and product can drive enterprise value. - Navigating Customer Acquisition: Tactics for securing the first and subsequent customers to fuel growth. - Preparing for the Sale: Arthur’s advice on positioning your business for a successful exit. Insights on Capital Acquisition: Strategies for securing capital in preparation for growth or sale.
In this clip from episode 55 of the First Customers podcast, Arthur Petropoulos talks about the need to focus on one business at a time to truly compete. (Full episode link in the comments. )
Marty M. Fahncke’s Billion-Dollar Journey Started with Cold-Calling. Key quote from full episode: “Instead of continuing to compete, let’s acquire them and work together.” #firstcustomers #coldcalls #mergers #acquisition #sales #business #billions #martyfahncke #martymfahncke
First Customers 54: Marty M. Fahncke’s Billion-Dollar Journey Marty M. Fahncke is an acquisitions advisor with Westbound Road who has done 1 billion in revenue and over 450 million in acquisitions over his career. From product inventions 20 years ago to mergers and acquisitions today, his story is a goldmine of insights for entrepreneurs. Listen and level up.
First Customers #53 Bryce Wuori Explains How AI is Transforming the Construction Industry. (full episode link in the comments) Key Quote: “We’re using AI to automate the busy work in construction management, from paperwork to scheduling.” In this clip we're discussing the different sources where leads and sales come from.
First Customers 53: Bryce Wuori explains how Pavewise is transforming the construction industry with AI (full episode) #construction #projectmanagement #software #artificialintelligence #Pavewise
How did Fibre52 launch 1 single campaign that filled their sales pipeline for a year? Check out what Graham Stewart has to say on First Customers 52. Available on all platforms. (full episode in the comments). #cotton #cottonprocessing #cottonindustry #marketing #digitalmarketing #socialmedia
First Customers 52 (full episode): Graham Stewart is Revolutionizing the Cotton Processing Industry with Fibre52 #cotton #cottonindustry #cottonprocessing #manufacturing #salestips #digitalmarketing #textiles #textileindustry
First Customers 51 Clip: How durable is a goldback? #gold #goldstandard #goldmoney #goldcurrency #goldback #shtfmoney #preppermoney #survivalmoney #money #currency
First Customers 51: Goldback's Rise from Zero to One Million Customers (full episode) Goldback, a company that offers a gold-based physical currency, experienced rapid growth in just four years from zero customers in 2019 to over 1 million customers today. Benjamin Shaffer shares the story of how their gold-backed currency solves the problem of making small transactions with gold. "We wanted to make gold money but in a way that's practical for everyday transactions." – Benjamin Shaffer #gold #Goldmoney #GoldBackedCurrency #Goldbacks #currency #commerce #retailindustry
50: Doubling Church Size in a Year with Adam Haugen Adam Haugen, is an inspiring pastor who doubled the size of his church within a year. Adam shares his proven strategies for growth, offering insights valuable for leaders in any field. This episode is not just a success story; it’s a masterclass in effective leadership and community building. Episode Highlights: - Adam’s journey from the business world to leading a church. - Strategies for growth and engagement in a nonprofit setting. - The importance of understanding culture and community in growth. - Adam’s three-step engagement pathway for new churchgoers. - Overcoming challenges and resistance to change. Key Quotes - “Understanding your why is key in any journey.” – Adam Haugen - “We need to understand cultures and subcultures within the church and the community.” – Adam Haugen - “We’re growing at 100%, a mix of people who have never been to church and those transferring from other churches.” – Adam Haugen
First Customers 50: Doubling Church Size in a Year with Adam Haugen. (Check out the full episode link in the comments below) Episode Highlights: - Adam's journey from the business world to leading a church. - Strategies for growth and engagement in a nonprofit setting. - The importance of understanding culture and community in growth. - Adam's three-step engagement pathway for new churchgoers. - Overcoming challenges and resistance to change. #church #nonprofit #leadership #growth #community #communication #mentorship
First Customers 49: Christoffer Sigshøj brings portable wind turbines to the masses. “Our turbines are not just about being lightweight; they’re about making renewable energy accessible and convenient... Facing challenges head-on and adapting our design was crucial in our journey from concept to consumer... The support and feedback from our early adopters have been instrumental in refining our products.” (Full episode link in comments ⬇️ )
First Customers 49: Christoffer Sigshøj brings portable wind turbines to the masses.
First Customers 48: How CEO Shani Bocian grew Allermi by 800% in 12 months. (full episode)
CEO Shani Bocian Steinberg talks about the sneaky marketing tactics she used to connect with her target customers on episode 47 of the First Customers podcast. We dig deep into how she grew Allermi by 800% in 12 months. (Live now on all podcasting platforms. Full episode link in comments⬇️ )
First Customers 47: How to Build Your Real Estate Empire with Brian Grimes With a portfolio built on over 300 fully renovated properties, Brian shares his journey into the real estate world and the strategies that have made him successful. This clip was part of a moment in the conversation that I learned a lot about how the number of rooms in each unit affects the value of multi-unit properties. (Full episode link in the comments ⬇️)
First Customers 47: How to Build Your Real Estate Empire with Brian Grimes (Full Episode)
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