06/01/2022
Saves matter! Here's why 👇⠀⠀⠀⠀⠀⠀⠀⠀⠀
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We've been keeping an eye on engagement metrics, and a pattern has certainly emerged—SAVES are the big-hitter when it comes to metrics!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Instagram's algorithm can be a hard nut to crack, but we know for certain that engagement is a huge element in when and where your posts show up in your audience's feeds.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Nowadays, the more saves your content has, the more it's going to be shown!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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That means you need to create save-worthy content consistently to see an uptick in engagement, and growth!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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These are our *top tips* for creating save-worthy content!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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⭐️ If you want to be known for the content you create (i.e. you want to be the go-to-person on, say, gardening) you have to create UNIQUE, ORIGINAL content that your audience can only get from YOU!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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📰 Enticing headlines are the key to keeping your audience on your content rather than scrolling by. Keep it compelling to keep their attention!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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📷 Whether it's a video, photo, or graphic, quality is important. Your caption is often the "meat" of what you've got to offer, and an image, graphic, or video is the packaging that it's being delivered in—so keep it high quality!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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⚙️There should always be a takeaway from your content. Whether it's sharing an actionable tip that your audience can incorporate into their day, or signing up for your newsletter for more information, give them something to do!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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💎 Valuable content should be three things: engaging, entertaining, and educational.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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👀 Readability is essential! Loooong drawn-out paragraphs are likely going to lose the attention of your audience quickly. Keep them short and digestible, and add bulleted points where necessary for emphasis!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Are you keeping track of the number of saves on your business' content? Comment below! 👇
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