Orius Inc

Orius Inc ORIUS is a Social Media Marketing Agency Based SCV When you entrust us with your business, we take t

Saves matter! Here's why 👇⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀We've been keeping an eye on engagement metrics, and a pattern has certainly...
06/01/2022

Saves matter! Here's why 👇⠀⠀⠀⠀⠀⠀⠀⠀⠀
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We've been keeping an eye on engagement metrics, and a pattern has certainly emerged—SAVES are the big-hitter when it comes to metrics!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Instagram's algorithm can be a hard nut to crack, but we know for certain that engagement is a huge element in when and where your posts show up in your audience's feeds.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Nowadays, the more saves your content has, the more it's going to be shown!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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That means you need to create save-worthy content consistently to see an uptick in engagement, and growth!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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These are our *top tips* for creating save-worthy content!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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⭐️ If you want to be known for the content you create (i.e. you want to be the go-to-person on, say, gardening) you have to create UNIQUE, ORIGINAL content that your audience can only get from YOU!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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📰 Enticing headlines are the key to keeping your audience on your content rather than scrolling by. Keep it compelling to keep their attention!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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📷 Whether it's a video, photo, or graphic, quality is important. Your caption is often the "meat" of what you've got to offer, and an image, graphic, or video is the packaging that it's being delivered in—so keep it high quality!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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⚙️There should always be a takeaway from your content. Whether it's sharing an actionable tip that your audience can incorporate into their day, or signing up for your newsletter for more information, give them something to do!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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💎 Valuable content should be three things: engaging, entertaining, and educational.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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👀 Readability is essential! Loooong drawn-out paragraphs are likely going to lose the attention of your audience quickly. Keep them short and digestible, and add bulleted points where necessary for emphasis!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Are you keeping track of the number of saves on your business' content? Comment below! 👇

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#21

Fact: Listening to your audience is the best marketing tactic.You heard it here first: actually LISTENING to what yourau...
04/01/2022

Fact: Listening to your audience is the best marketing tactic.

You heard it here first: actually LISTENING to what youraudience has to say - listening to their wants, needs, and struggles, and paying attention to their reactions is the MOST valuable thing for your business!

Your audience is actually telling you EXACTLY what they want and need from you - all you have to do is deliver that to them.

Here are a few key things to start paying attention to today:

Look at your insights every month - what types of content are you getting the most comments on? The most saves? The most shares? These are the topics/graphics/photos your audience is finding most valuable.

Look at the content THEY are creating! What are they writing about? What are they thinking about? What are they sharing? This will give you very specific insight into who they are and what makes them tick.

• Are you using poll stickers just for fun (like coffee vs. tea)? Start using them to ask your audience real, high-value learning questions.

What things do you do to learn more about your audience? We'd love to hear your thoughts on this! Comment below.
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If you can't be social, you shouldn't be on social media. 🚫One of the BEST ways to see success on social media is to rem...
03/01/2022

If you can't be social, you shouldn't be on social media. 🚫

One of the BEST ways to see success on social media is to remember the SOCIAL element of it! So many businesses get caught up in the content storm - from ideating, to curating, to creating, and posting - we get it, it keeps you busy. But what good is working on all of that content if you can't make it work for you!?!

Here's the truth: Your business should NOT be on social if you're not able to keep up with every element required for success - including community management (a.k.a talking to your community). You're actually hurting your own success more than helping it if you are on social and not responding to comments and messages!!!

Many businesses overlook the value of direct contact with current and potential customers - they think the value of their content is all that matters. And while
impressive content IS important, it's not the be all and end all.

You know what is? If you guessed engagement, we're giving you a virtual high-five!

Engagement is EVERYTHING on social media - and if this stat proves anything, it's that engagement is EVERYTHING to your current and potential clients, too!

So, don't leave them hanging! DON'T leave their DMs unread, and don't leave their comments unread, because the facts don't lie - your audience will ghost you right back, and bring their business elsewhere.

How often are you going through and responding to your comments and DMs? Let us know below!












IG Stories have A LOT of value - but not when it comes to growing your following. 👇🏻From interacting with your followers...
02/01/2022

IG Stories have A LOT of value - but not when it comes to growing your following. 👇🏻

From interacting with your followers to showcasing your personality, IG Stories are a great way to create a connection and create that like, know, trust factor that is essential to building relationships online.

BUT, if you really want to grow you're following, it's all about your feed content! Though they have different functions, if you ask us, IG Stories and IG feed posts are essential elements of a successful social media account - so keep showing up on both!

Did you have this backward? Comment below and let us know!
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Are you following the 80/20 rule? When it comes to content creation you should have twokey things in mind for every sing...
22/11/2021

Are you following the 80/20 rule?
When it comes to content creation you should have two
key things in mind for every single thing you
post:
1️⃣Will my audience find this helpful/valuable?
2️⃣Will this move the needle forward for my business?
This is where the 80/20 rule comes in:
👉🏻80% of your content (if you're posting 7 days/week,
that's 5 posts) should be focused on sharing things
that your audience will find valuable, interesting,
informative, educational, entertaining, etc.
👉🏻 20% of your content (if you're posting 7 days/week,
that's 2 posts) should be focused on talking about your
offering - maybe that's answering FAQs about it, or
showing it in use.
Your ultimate goal when it comes to your content
should be:
⭐️ To offer valuable insight in a unique perspective
that your audience can't get anywhere
else.
⭐️ To prove that you are an authority in your industry/
niche.
⭐️ To provide a product/service/offering that is going
to make your audience's life better, easier or both!

What you think about the 80/20 rule??

7 Instagram Story content ideas to get youthrough the week! #1 It's no secret that keeping up with content is hard work!...
14/11/2021

7 Instagram Story content ideas to get you
through the week!

#1 It's no secret that keeping up with content is hard work! From post ideation to actual creation, it can take up a lot of your time, energy, and creative strength.

Instagram Stories can either be your favorite feature to use, or a challenging one - it's a space where you can
have a little more fun, but that doesn't always make it easier to create content!
Oftentimes we're so dialed in with what to post on our feeds that when it comes to Instagram Stories we either don't show up at all, or we're just sharing a simple
"New Post" story to drive traffic to new content.

So, we're giving you a little Instagram Stories inspiration this week! We've got the post ideas, and now all you've got to do
is turn them into your own Instagram Story creations.

Do you want to see more content inspiration posts?
Let us know in the comments below!
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7 Instagram Story content ideas to get youthrough the week! #1 It's no secret that keeping up with content is hard work!...
11/11/2021

7 Instagram Story content ideas to get you
through the week!

#1 It's no secret that keeping up with content is hard work! From post ideation to actual creation, it can take up a lot of your time, energy, and creative strength.

Instagram Stories can either be your favorite feature to use, or a challenging one - it's a space where you can
have a little more fun, but that doesn't always make it easier to create content!
Oftentimes we're so dialed in with what to post on our feeds that when it comes to Instagram Stories we either don't show up at all, or we're just sharing a simple
"New Post" story to drive traffic to new content.

So, we're giving you a little Instagram Stories inspiration this week! We've got the post ideas, and now all you've got to do
is turn them into your own Instagram Story creations.

Do you want to see more content inspiration posts?
Let us know in the comments below!
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Check out how Orius can help grow your business and help you achieve your goals! 💼
11/11/2021

Check out how Orius can help grow your business and help you achieve your goals! 💼

Work hard and keep dreaming! 💪🏻
09/11/2021

Work hard and keep dreaming! 💪🏻

Train your mind!
09/11/2021

Train your mind!

Don’t lose hope! Always work hard 💪🏻
08/11/2021

Don’t lose hope! Always work hard 💪🏻

We will Help you reach your goals!
08/11/2021

We will Help you reach your goals!

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