Conquest Communications Canada

05/09/2024

On behalf of myself and the entire Conquest Communications Canada team -- consultants Jessica Smith, Shelby Buckley, Amberly McAteer and Hayley Mundeva; developer Charles Weir; designer Polina Skorniakova -- we are pleased to announce an ambitious relaunch of our website and mobile versions. We have rebuilt our products with the same dedicated approach we use for our clients -- making them clean, modern, functional and easy to update. The added benefit for our clients is that we always find an affordable way to achieve your goals. Check us out:

Experts in digital strategy, branding, design, marketing, communications, writing and editing, website and mobile launches and relaunches.

14/05/2024

A great lunch and business meeting with the two newest members of Conquest Communications Canada -- Charles Weir, web developer, and Polina Skorniakova, web designer. They've already done great work on two sites and we're moving on soon to other projects, too.

26/04/2024

On behalf of consultants Jessica Smith, Shelby Blackley, Amberly McAteer, Hayley Mundeva, Charles Weir and Polina Skorniakova, I am pleased to say that Conquest Communications Canada will be the project manager for the rebuild/relaunch of the three websites and mobile apps associated with the Institute for Research on Public Policy. https://lnkd.in/gYxueeep Details in the link.

13/03/2024

We highly recommend this fascinating report about how Canada's key institutions performed during COVID and the lessons that should be -- but might not be -- learned to help us deal with future crises. (Full disclosure: My colleagues and I worked as editors and proofreaders on this project.)

As the presidents of two organizations committed to better public policy and better government, we share a deep interest in what happened to our national institutions during COVID-19. During a pandemic-safe outdoor lunch in June 2022, we both noted there was no official effort to examine that key qu...

23/08/2023

I'm happy to announce the addition of two new team members to Conquest Communications Canada.

Charles Weir is a versatile programmer, with a genuine passion for technology.

Polina Skorniakova is a talented designer, with an organized, detail-oriented approach.

They bring a new level of expertise to what is already a great team.

07/02/2022

In our latest blog post, we argue that the Canadian media has failed in its duty to truth and to society in its coverage of the Ottawa anti-vax occupation.

https://www.conquestcommunicationscanada.com/blog/ottawa-occupation-shows-canadian-media-has-the-trump-disease

Only the senior leaders of the mainstream media can stop this before it’s too late.

25/08/2021

Conquest Communications Canada and I are pleased to announce we are working with our client financesofthenation.ca on a new series of expert commentaries by leading Canadian academics on the public finance issues in the Sept. 20 federal election campaign. These commentaries are detailed, informative and -- most importantly -- non-partisan.



https://financesofthenation.ca/tag/federal-election-2021/

18/03/2021

In the latest blog post from Conquest Communications Canada, we endorse a recent article by Peter Menzies about the folly of Canadian newspaper publishers in their singular focus on a losing battle with Facebook and Google.



https://www.conquestcommunicationscanada.com/blog/canadian-publishers-must-face-reality-or-die

Peter Menzies, former publisher of The Calgary Herald, presents a succinct argument about why taxing Facebook and Google won’t alone save newspapers in Canada.

05/02/2021

In the latest blog post from Conquest Communications Canada, we argue that taxing Facebook and Google alone will not save dying legacy publishers and broadcasters.



https://www.conquestcommunicationscanada.com/blog/taxing-facebook-and-google-wont-alone-save-dying-media-in-canada

There should be no doubt that the digital giants should pay for the content they use to attract advertising. But that’s only a temporary fix that doesn’t address the real issues. Going digital is the only long-term solution for Canadian publishers.

26/01/2021

In the latest blog post from Conquest Communications Canada, we ask why Canadian media owners are so afraid to follow the example of The Washington Post and departing executive editor Marty Baron to go digital to save their business, and journalism.



https://www.conquestcommunicationscanada.com/blog/where-are-the-giants-of-canadian-journalism

Marty Baron’s resignation as executive editor of The Washington Post is a great loss for journalism. But buried away in the laments about his departure and compliments about his tenure is a critical lesson for major media outlets in Canada – go digital or die.

19/01/2021

In the latest blog post from Conquest Communications Canada, we applaud the smaller, digital journalistic outlets that are growing in Canada to fill the gaps left by the decline of the traditional media.



https://www.conquestcommunicationscanada.com/blog/journalism-must-find-new-ways-to-survive-in-the-digital-era

New, innovative, small players are filling the gaps left behind by major media cutbacks.

12/01/2021

In our latest blog post, we praise the CBC for a bold plan to move faster to digital, to avoid being caught as 'dinosaurs on a melting ice cap.'

https://www.conquestcommunicationscanada.com/blog/the-future-of-journalism-2021

The CBC has unveiled controversial proposals to move more quickly into the digital world. It’s controversial but at least they are on the right track.

11/11/2020

It looks increasingly like COVID will be with us for a long time to come. Let's take a look back at one of Conquest Communication's recent popular blog posts about what that means for small business and small organizations.



https://www.conquestcommunicationscanada.com/blog/4-crucial-web-design-mistakes-that-can-hurt-your-business

Don’t fall into these common traps.

15/10/2020

In the latest blog post from Conquest Communications Canada, marketing expert Sarah Gallagher answers questions from digital consultant Jessica Smith about the future of digital marketing and advertising in the COVID era.



https://www.conquestcommunicationscanada.com/blog/sarahgallaghermarketingadvertisinginterview

I spoke with marketing expert Sarah Gallagher to get her insight on how the pandemic has altered her job, what the online advertising and copywriting industries are going through, and working in the world of influencer marketing. I also asked her what advice she has for small business owners startin

23/09/2020

We are pleased to announce that Conquest Communications Canada's latest website rebuild is now live and that we have another happy client.

Project management and client relations by Jessica Smith, Web development and building by Jessica Chin, SEO and analytics by Shelby Blackley.

Let us know if we can help you with any of your digital needs.

https://www.gladysorozco.ca/

Gladys Orozco is a full-time model, professional show skater, choreographer, coach, wife and doggy mom.

26/08/2020

Reposting an earlier Conquest Communications Canada blog that's as true today as it was when it was written almost six months ago: How small businesses can avoid the top mistakes in digital.



https://www.conquestcommunicationscanada.com/blog/topdigitalmistakes

Jim Sheppard explains the low-cost options that will still give your company or organization an advantage in the digital world.

18/08/2020

In the latest blog post from Conquest Communications Canada, we take a look at how legacy media owners are making their financial crisis worse -- and threatening the jobs of even more journalists -- by making same fatal mistakes today that they made 20 years ago when Craigslist decimated classified ad revenue.



https://www.conquestcommunicationscanada.com/blog/canadian-media-owners-are-afraid-to-go-digital-and-its-killing-their-business

Remember what happened to classified ads when Craigslist was introduced? Media owners are making the same mistakes again.

14/08/2020

Given the strong response this week to our repost of the first part of digital consultant Jessica Smith's advice on how to attract a younger audience to your website, here's a repost of her Part 2.



https://lnkd.in/eHsrDZU

How can your brand best connect to millennials and Gen Z online? It's not just about making social media profiles.

10/08/2020

The latest blog post from Conquest Communications Canada gives a big thumbs-up to the new owners of The Toronto Star for recognizing the need to have a progressive digital strategy and for aiming to expand, not contract, The Star newsroom.







https://www.conquestcommunicationscanada.com/blog/finally-a-canadian-media-owner-sees-the-future-and-its-digital

The new owners of The Toronto Star are making the same commitment to expansion and digital that brought great success to The Washington Post and other major U.S. media.

07/08/2020

In the latest blog post from Conquest Communications Canada, we take a look at how The New York Times now earns more money from digital than print, and ask the question: Why do Canadian media owners continue to cut their ever-more-essential digital operations to pour money into their dying legacy platforms?



https://lnkd.in/gwE4WWY

The New York Times now has more revenue and more subscribers from digital than print. Why are Canadian media owners sticking with the past? Maybe they haven’t heard about what happened to the dinosaurs?

27/07/2020

The latest blog post from Conquest Communications Canada focuses on the devastating stupidity of companies laying off digital journalists (and in some cases replacing them with AI)



The devastating stupidity of layoffs in digital journalism | Conquest Communications Canada
conquestcommunicationscanada.com • 4 min read

Global News, MSN and Vice Media are just the latest examples of a very disturbing trend.

23/06/2020

Our blog post describes how businesses and workers can use "reskilling" to avoid being left behind in our increasingly-technological and increasingly-digital world.

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https://www.conquestcommunicationscanada.com/blog/future-of-work-is-reskilling

Research detailed in the Harvard Business Review finds that on average 42 per cent of the “core skills” within job roles will change by 2022. We in Canada need to take action now.

29/05/2020

In our latest blog post, we salute The Toronto Star for having realized that the future of journalism in Canada is digital.



https://www.conquestcommunicationscanada.com/blog/future-of-journalism-part-3

Finally . . . A major media organization in Canada is getting it right. The future of journalism – an essential service in the time of COVID-19 -- is entirely digital and the new owners of The Toronto Star have recognized that.

07/05/2020

Our latest blog post describes how Canadian Tire has seen the future of business -- and it is digital. Is your company ready?

#

https://www.conquestcommunicationscanada.com/blog/the-future-of-business-is-digital

Its website orders have soared during the coronavirus pandemic. The company is smart enough to know that’s never going to change.

02/05/2020

Our latest blog post again challenges newspaper publishers to think of the future, not the past, as they cope with COVID-19, and falling ad revenue.



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https://www.conquestcommunicationscanada.com/blog/future-of-journalism-part-2

Print is a dying legacy platform. It's time for Canadian media owners to recognize that.