Ruvento

29/07/2022

[List 📄] Another 3 psychological hooks in advertising we use in campaigns

1️⃣ Building the AUTHORITY of a person or company 📜

➡️ The desired reaction of the recipient: "This company is reliable."

✅ The purpose of this technique is to increase the recipient's sense of credibility in relation to the company. Here's what you can consider when creating evidence of effectiveness:
▪️ number of satisfied customers
▪️ number and average of opinions
▪️ years of experience in the market
▪️ prestigious distinctions / awards
▪️ number of specialists / experts

Application examples:
✔️ The recipient sees the carousel ad with the opinions of satisfied customers
✔️ You consciously pay attention to the proof of effectiveness in the advertisement (you add a social proof element somewhere in the advertisement: eg 4.9 / 5 ⭐️⭐️⭐️⭐️⭐️) ".

❓The question to ask: what numbers and facts about the company and products can I turn into evidence of effectiveness that will build brand authority in the eyes of the recipient?

EXAMPLES (of desired reactions):
✔️ A woman sees an advertisement for face cream and thinks: "My skin is sensitive to cosmetics, but this one will be safe because it is hypoallergenic and 99% are natural ingredients"
✔️ A man considering choosing a renovation company sees their advertisement and thinks: “They have been in the market for 20 years and have very good references. It looks like they are professionals "

2️⃣ Building a RELATIONSHIP with the person and the company

➡️ The desired reaction of the recipient: "They can be trusted / I know them".

✅ Many people do not make a purchase decision in a store because they are suspicious and feel that something is wrong with the company. They may have legitimate brand credibility concerns. For this purpose, you can design advertisements that will increase this credibility (e.g. create an advertisement with a brand story).

EXAMPLES (of desired reactions)
✔️ The woman reads the post of the event organizer for women and thinks: “This person understands my dilemmas and needs. She went through what I did and was successful. I admire her and I would like to meet her. "
✔️ A man looking for a credit counselor: "I feel that this is not just another trickster, but a professional who understands me, wants to help me, and has good intentions."
❓The question to ask: what content can I show my audience to build credibility for my brand? What to do to make him trust us more? Did you feel good seeing company ads?

3️⃣ Conscious design of the way the recipient is to perceive the offer

➡️ Desired reaction of the recipient: “I feel that this is a product for me. In that, I would feel full of myself. "
✅ Each entrepreneur should define how he wants his offer to be perceived. As easily accessible, inaccessible, quickly accessible, prestigious, for family, etc.
How to do it?
✔️ read a few articles on the subject first
✔️ list how you want your offer or your person to be perceived
✔️ write how you need to present it so that the recipients have such associations.

EXAMPLES:
✔️ A woman sees an ad for a dress and thinks: “I don't like wearing what everyone else is wearing. And this dress is special, unique. This is something for me. It's for me. "
✔️ The man sees the car ad and thinks (or the reaction is unconscious): “I would be important in that. This is a car for me - a successful man ”.
❓The question to ask: what words and pictures do I need to use to build these associations? What can I not do because it is not consistent with this association?

24/07/2022

[List 📄] 3 psychological hooks in advertising we use in campaigns

1️⃣ Building CURIOSITY and interest

➡️ The desired reaction of the recipient: “Ooh, interesting. This is what I’m looking for ☝️ ”.

✅ We arouse this reaction when we direct the ad to people who have not yet had contact with our brand.

EXAMPLES:
✔️ You promote a professional promotional video in which you attractively show the bestsellers in your store and what makes them stand out.
✔️ You create an ad in which you briefly tell who you are, what you do, how you help, who you help, and invite them to follow the page for more

❓The question to ask: what should my ad contain so that after reading the text / watching the video, the recipient will feel an interest in my product and company?
Such an advertisement is the beginning of a longer “conversation” with the recipient who is your potential customer.

2️⃣ Arousing the NEED TO HAVE a product

➡️ The desired reaction of the recipient: “I would like to have it - it would solve my problem 😯”

If you ever thought that your life could be better thanks to some product, someone aroused this feeling in you.
If you thought that because you will NOT buy this product, you will not solve your problem (or this problem is yet to emerge), someone has also consciously used this technique.

EXAMPLES:
✔️ A woman sees an advertisement for an organizer 📒 and thinks: “I have a lot on my mind. With that, I would have organized myself better. She freed time 👨‍👩‍👦 “
✔️ The driver sees the rim cleaning product and thinks: “With this, I would finally clean my rims with dirt 🛞”

❓The question to ask: what problems does the product solve? How can I present it in the ad (with text and image)? What goals will the recipient achieve thanks to what I offer?

3️⃣ Creating a sense of FAITH IN THE EFFECTIVENESS of the solution

➡️ The desired reaction of the recipient: “It would / would work for me”

✅ This technique is to show the audience that your solution WORKS. In order to apply it, you have to think about what the recipient should believe / what faith in the effectiveness of the product must be presented to them.
Application example: we show the product in use / product test / its best features

EXAMPLES:
✔️ A woman sees an advertisement for a dress 👗 and thinks: “I would look really good in this” (example trigger for this reaction: a model who has a similar figure)
✔️ A man considering buying a roof truss 🪵: “These trusses are decent and would last for many years. It’s an excellent investment. “

23/07/2022

[LIST 📄] Where to get IDEAS for posting on Facebook and Instagram 👇👇?

🎯 The primary goal of the following methods: to work out a potential customer in order to use the knowledge about him to build the desired image of your company on the web, which supports the process of acquiring new customers for your business 🧲.

1️⃣ BRANDPERSONY - On the basis of the available data (e.g. analyses, statistics, interviews, surveys, reports) create priority Brand Persons for business in the company. Let the social media manager use them at the stage of preparing the monthly schedule of entries.

2️⃣ RESEARCH - Designate a person responsible for cyclical research on topics in the team - within this task, such a person can browse internet forums and Facebook groups where your potential clients discuss their needs, problems and dilemmas. This will allow you to regularly find new consumer insights and raise topics that are really important to them in publications.

3️⃣ INTERVIEWS INSIDE THE COMPANY - Order one of your managers to interview sellers from the sales department - let them find out what their people interested in your company's products and services are asking about.
It can also analyze inquiries on Messenger and in the e-mail box (e.g. reports from the form) - people who take such steps are at a different stage of the sales cycle. Perhaps they are considering buying, but something is stopping them from taking advantage of the offer (e.g. lack of some information).
Information on what such people ask is worth its weight in gold. Don't ignore them.

4️⃣ SUBSCRIBER SURVEY - Create a poll and ask your subscribers what content they would like more on your channels. In the survey, you can include closed questions (giving you several options to choose from) and open questions (giving you space to develop a description of your needs).

5️⃣ BUSINESS CONSULTATIONS - Take advantage of business consultations with a social media practitioner. Although there are many rules that work regardless of the industry, many activities should be tailored specifically to the type of business. Consultation with an expert will give your company a good starting point to carry out activities correctly from the very beginning.

⏩ If this is something you are looking for as a Boss, Project Manager or Marketing Manager, please contact our advisor who will present you the possibilities of cooperation.

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