31/10/2024
đ Episode 45 of Local News Matters Podcast with the authors of âReviving Rural Newsâ is out.
Teri Finneman (KU William Allen White School of Journalism and Mass Communications), Nick Mathews (Missouri School of Journalism) and Pat Ferrucci (CU Boulder College of Media, Communication and Information) talk with host Tim Regan-Porter about the unique challenges facing rural newspapers in the wake of the local news industry's financial crisis. They discuss their yearlong experiment with a Kansas newspaper, offering insights into how small community-based outlets can diversify revenue streams and reconnect with their readers. The conversation highlights the disconnect between traditional business models and the needs of both rural publishers and their audiences.
The guests also touch on the psychological and organizational barriers that hinder innovation in local newsrooms. From reluctance to explore new revenue sources like philanthropy to the ongoing devaluation of journalism, they offer candid perspectives on why rural news must evolve to survive. Key takeaways include lessons on pricing, the power of e-newsletters and the role of newspapers as vital community institutions.
With practical examples from their case study in Kansas, the discussion reveals how local publishers can take small but significant steps to adapt their business models and better serve their communities.
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