sarah_janedesigns

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sarah_janedesigns

•Freelance Irish Designer
•Logos, Branding, Content Creation + Much More!
•DM or email for queries/bookings

14/08/2023

Feeling lost in the ever-changing landscape of social media and digital platforms? Look no further!👋

Book your hour-long session with me to unravel the mysteries of the digital realm🪄 Whether you're scratching your head over a new feature or pondering the perfect direction for your content, my expert guidance is here to provide clarity✨

Join me for a personalized Q&A session, where you can pick my brain and gain valuable insights to elevate your online presence.

Don't let confusion hold you back – seize the opportunity to level up your social media game with the Social Surge Power Hour!💖

02/02/2023

Let's be real here, social media is like this mysterious creature you can never figure out. You know you need it, but you don't know how to get it to work — or even what it's supposed to be doing. Here's one hint: Your social media engagement is of utmost importance, so let's focus on that✨

Engagement is everything. If you don't have enough, you can't accomplish anything with your social media. Engagement is what sends traffic back to your site, increases your conversions, and ultimately helps you grow your business.

Swipe across to check out some of my top tips when it comes to boosting your engagement online👉

01/02/2023

Are you a fashion brand owner? It can be tough to create content at times when we feel like we've hit a wall👀

Looking for some ideas to boost engagement and drive sales? Swipe across to check out some of my content ideas👉

Do you need help bringing these ideas to life? I do offer content creation days so if you're interested and want to find out more head on over to my DM's💟

31/01/2023

The relationship between football starts and luxury fashion houses truly are a match made in heaven✨

Back in 2021, football superstar Kylian Mbappé became Dior's new global ambassador. The Paris Saint-Germain star would go on to represent both the men's fashion line, and the Sauvage men's fragrance line. With over 91.3 million loyal supporters online, Mbappé was the perfect match to push the brands awareness and drive sales around the globe🌍

Mbappé has been placed among Dior’s top 10 EMV-driving advocates over the past 12 months, generating $1.4M EMV across seven mentions.

Dior France netted $114.5M EMV from June 2021 to May 2022, enjoying a 10% year-over-year growth.....incredible numbers right?😱

Kanya Nanayakkara, Head of Brand Marketing at Tribe Dynamics made a good point when he stated that “Recently, several iconic brands have ignited conversation by teaming up with a different cohort of stars: professional footballers. Thanks to these athletes’ massive, deeply passionate fanbases, football players have proven impactful luxury ambassadors, generating significant engagement on social media and unlocking new audiences for brands.”

It's fair to say football is the biggest sport in the world and footballers are the biggest stars. With the rise of social media, their influence on things outside of the sport itself – fashion, lifestyle, music – has grown explosively. The new generation of players grew up with social media and knows exactly how to use it: they’re the perfect ambassadors for brands.

With Jack Grealish now working alongside Gucci and Marcus Rashford partnering up with Burberry, these huge collaborations and partnerships amongst footballers and fashion houses isn't going anywhere anytime soon😉

What partnership do you favour the most? Let me know in the comments below💟

30/01/2023

I always like to think of your Instagram bio and feed as the front cover of a magazine. Your bio is often the first thing users see when they open your profile. That makes it your best opportunity to introduce yourself and your brand, help your audience understand what you do and who you serve, and prompt them on the next steps✨

Not sure what to put in your bio? The frameowork I like to follow is easy👇

1 Username

2 Name field
Name field is completely separate to the username. The words included to Name field are searchable on Instagram. Using targeted keywords is a great way to be discovered & get more followers.
Keywords: Business niche / Types of products

3 Bio

4 Call To Action
"Check out my website below"

Tag a fellow business owner in the comments below who needs to see this💟

27/01/2023

Happy Friday!✨

Before the weekend begins, here are 3 social media tips you can use to build your presence online and attract the right audience so that you can boost sales and gain potential customers💟

Share or tag a friend below who needs to see this😉

26/01/2023

Back in 2021, Lush Cosmetics announced that the brand would deactivate its Instagram, Facebook, TikTok and Snapchat accounts in response to growing concerns about the mental health effects of social media. The company took the accounts offline the day after Thanksgiving, and Lush’s chief digital officer Jack Constantine said it had no plans to return them anytime soon, even if it meant losing millions of dollars.

So what have they been doing since they shut down their accounts?

1. Lush have invested heavily in partnerships with the likes of Netflix's Stranger Things where they have a massive following on social media so that they can use their audience to maintain brand awareness.

2. The famous brand have also opted to focus more on real life opportunities for their customers! They created World Bath bomb day where they gave over 100,000 bath bombs to shoppers. After this giveaway, traffic increased by roughly 60% compared to an average Wednesday.

3. Lush elevated their customer experience by revamping all their stores across the UK and Europe.

Do you think Lush made the right move by coming off social media? Let me know your thoughts below👇

25/01/2023

One thing I have learned in the last few years since starting Sarah Jane Designs is to never stop, even when things get tough which is normal in life.

When I do find myself hitting a wall or going through a tough time mentally I try to remember the following:

👉Think about how far I've come and what I've achieved
👉Think about how people value what I do
👉Think about the future, my hopes and dreams and how I will make it through this storm

It's important to give yourself a pat on the back and tell yourself you are doing a good job💟

24/01/2023

At the end of last year, Instagram began testing a hot new feature to support building an online community on the platform.....group profiles!✨

The feature — not dissimilar to Facebook Groups — allows users to collaborate and share content to one Instagram profile.

As Adam Mosseri, Head of Instagram, explained "We've seen a lot of people share passwords on Instagram, which is not a great idea, [so we] tried to figure out a simple way to support groups."

Swipe across to see a step by step break down on how to access the feature, and what a Group Profile is all about💟

Have you made use of this feature yet? I would be really interested in hearing about your experience so far!

23/01/2023

"More visible, more successful"

This is exactly what Dior CEO Pietro Beccari said in his interview with Vogue when the brands pop up shop appeared in Harrods London at the end of last year✨

The takeover included an in-store Dior cafe; an immersive exhibition recreating Dior locations in hand-piped gingerbread villages; two new pop-up shops; and window displays dedicated to men’s, women’s, fragrance, baby and home, featuring iconic pieces, from the Bar Jacket to the Book Tote.

“During Christmas, people want to spend a good moment, to feel some emotion,” says Dior CEO Pietro Beccari. “Events like this help Dior to be more visible and ultimately to be more successful.”🙂

Dior will measure the success of the takeover based visibility and image, focusing on social media impression and press reaction first and foremost, Beccari says, “I believe that people will speak loudly about this and this is what we care most about, but of course, there will be sales, I hope, to compensate the investment we made.”

All over social media we say posts, reels and stories of this breathtakingly beautiful pop up, which means Beccari and the team at Dior truly worked their magic!

This pop up shop is a prime example of smart, and spectacular marketing that pushes a brands online presence whilst also enticing people to make a purchase and gain a little insight into the world of luxury💟

Did you manage to visit the pop up shop? Let me know what you though of it in the comments below👇

20/01/2023

Trying to keep up with never ending social media updates and changes can be difficult at times👀

If you're new to the marketing and social world and you are looking for the best apps and websites to keep up with the latest social media trends and changes, I'm here to help....swipe across to check out my go to list💟

19/01/2023

Do you have a beauty business? Struck for ideas on what to post at the moment? Swipe across to check out some ideas you can create that will engage your audience✨

In need of a content day so you can bring your ideas and visions to life? I'm here tp help! Head on over to my DM's and say hi and we can have a chat👋

18/01/2023

As a marketer, I know I definitely have a lot of work to do (and not enough time to get it done). I occasionally get struck by writer's block when it comes to creating fresh, unique content and I'm sure that's something you can all relate too right?✨

Given these challenges, we are always searching for ways to make our job easier while continuing to produce high-quality content on a regular schedule. Fortunately, content repurposing is here to take some of the weight off all our shoulders😉

At first glance, content repurposing may seem like a way to cheat the system, but it’s not. You’re reworking your existing, high-quality content and presenting it in a different form on new channels.

Let me know how you repurpose your content in the comments below💟

17/01/2023

Something I really want to do this year is to stop doubting myself and start thinking more positively. When you choose to believe in yourself, and look at things in a more positive light, good things will come your way and your outlook on life will change completely✨

So who's with me? Here's to a positive year ahead💟

16/01/2023

When YouTube announced back in September that it would allow video makers to earn money from Shorts, the video site’s TikTok clone, creators were intrigued✨

15 billion Shorts are viewed daily, yes, you read that correctly.

Shorts can help you attract millions of subscribers in no time compared to your regular YouTube video content.

Why?👀

I believe YouTube Shorts has one of the best organic reaches on the platform. When you create an engaging Short with all the SEO-focused tags and keywords, nothing can stop an increase in your engagement numbers.

YouTube also rolled out a $100 million Shorts fund for creators to make more Shorts in 2022 and 2023, but only a few countries fall under the category to receive these funds which are hoped to be rolled out to more countries in the near future.

What are your thoughts on Shorts? Do you watch them? Will you create them?

13/01/2023

I know there has always been a big divide amongst those in the marketing and social media world when it comes to Emily In Paris, but I must admit, j'aime beaucoup👀

Although yes I agree it is unrealistic at times, the hit series has most definitely taught me a lot when it comes to social media! Swipe across to have a read through all my learnings✨

One of my favourite learnings has to be work to live, don't live to work, and this is very much a French thing! Working in the marketing and communication field, I have learned that you need all the creativity, inspiration and ideas I can possibly get!

Yes it's important to love your work but it's crucial to love your life even more! Like Emily, your spark or aha moments come when you least expect it, usually outside the office when you are socialising and doing the things you love💟

12/01/2023

Ohhh the Instagram algorithm, it can either be incredible or your worst nightmare👀

The algorithm isn’t necessarily a single algorithm but rather a combination of algorithms, processes, and classifiers that work to personalise your individual user experience. Instagram initially used a simple chronological algorithm that displayed posts in order of how they were created. However the Instagram algorithm in 2023 has become a highly sophisticated system for determining which content to display to each user based on what they care about the most.

Are you looking to keep up with algorithm this year? Swipe across to get the low down on what you need to do to stay on top of the game✨

Have any questions or thoughts? Let's discuss down below💟

11/01/2023

A question I always get asked is what is the first step in social media marketing?🧐

My answer would have to be you need to define your goals first...what are your objectives? Without goals, you have no way to measure success and ROI (return on investment)😉

Let's make it easy: Each of your social media marketing goals should be SMART- specific, measurable, attainable, relevant and time-bound✨

Start developing a productive social media marketing plan by writing down at least three goals you want to achieve on your accounts💟

Once you have a clear vision, it will be a lot easier for you to decide what platform you want to use to promote your brand and for you to create fun, engaging and diverse content🙂

10/01/2023

What can you expect from me when you work with me?

You are guaranteed to have my full, professional, love, support and attention on any project I work on✨ I always make sure to put time and energy into any project as if it was my own, and it always pays off in the end🎉

Looking to work with me in 2023? Feel free to reach out and we can chat more💟

09/01/2023

Are you a social media manager? I've been working in this field for coming up on a year now and trust me when I say I have learned a lot😱 I have tried and tested a lot of apps over the last year but I now have a curated list of apps I could absolutely not live without, check them out in the post above💟

Do you have an app you cannot live without? Feel free to let me know below, I'm always on the lookout for apps to make my work day a little easier✨

06/01/2023

Whilst I always recommend brands to have a strong social media presence, it is also possible to survive without having an account on any app😉

Here are some modern day ways your brand can survive without social media:
👉Put up posters and flyers
👉Hand out business cards
👉Word of mouth (talk to people!)
👉Offer referral incentives to your customers
👉Go to different trade shows
👉Use email marketing (one of the best tools out there!)
👉Work with bloggers/content creators

Do you have any other recommendations Let me know below!

05/01/2023

Are you struggling with what to post on Instagram?

Let me make it easy for you, pick a number and swipe to get some inspiration on different posts you can create for your own brand💟

04/01/2023

Do you want to get all the lowdown on the biggest and best social media trends for 2023? Well you've come to the right place, I've got you covered!💟

Swipe across to take a more deep dive into each trend but I'll sum it up for you below too✨

👉 Less copy and paste
👉 Rise in UGC content
👉 Youtube shorts
👉 AI becomes huge
👉 Keyword search and SEO takes centre stage
👉 Storytelling is less linear
👉 Instagram doubles down on creators
👉 Pay transparency between brands and creators

03/01/2023

I don't know about you, but I love being a creative person, and before I continue, let me say I believe being creative can come in many shapes and forms😉

Being creative isn’t all about writing a novel or painting a masterpiece. Creativity applies across all areas of your life, from making a delicious meal, to coming up with a killer outfit or a game changing idea for your work.

There are many benefits to having a creative mindset:
👉Opens your mind to new ideas
👉Builds confidence to try new things
👉Builds a stronger connection with your intuition and inner voice which in turn increases self trust and respect
👉Increases focus, problem solving skills, the ability to offer multiple solutions, emotional intelligence and mindfulness
👉Offers the opportunity to view the bigger picture which promotes bigger thinking and also encourages a more balanced view on life
👉Encourages play and fun

So tell me, are you a fellow creative? How do you express your creativity?

02/01/2023

Chapter 1/12, it's time to make magic happen✨

A very happy new year to you all, I hope you had a wonderful Christmas with your loved ones. Sarah Jane Designs is back to posting as usual and I'm super excited to see where this page takes me in 2023💟

From social media tips and tricks, marketing examples and social media updates, I will have you covered from every angle!

Do you have any goals you want to accomplish this year? Let me know in the comments below!

29/08/2022

When it’s done well, social media can have huge benefits for business🤩

Are you looking to hire a social media manager to look after your business online?

It can be difficult to know if your business needs a social media manager🙈 What are the telltale signs it’s time to hire? Here’s my advice…

1. You are struggling to prioritize social media.

2. You aren’t sure how to measure and benchmark each channel (or aren’t measuring channel performance at all).

3. You don’t know which social media channels will work best for your brand.

4. You aren’t able to commit to consistency on any one channel.

5. You want to build a loyal community around your brand.

Does this sound like you? I’m here to help!✅ Let me help you the stress of your back and put a pep in your step😉

Only a few spots remaining so do get in touch to set up a meeting or discovery call!💕

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Happy Sunday everyone!💕 Let’s talk about this quote for a minute! Robert Rose hit the nail on the head when he said “Marketing is telling the world you’re a Rockstar. Content Marketing is showing the world you are one.”👏 The concept of content marketing is not new, it’s been around for a bit, and simply means creating or producing content to attract a clearly defined audience for the purpose of selling a product or service🌿 If you write a book, start a podcast, host a radio show, or start a blog, all of these are examples of content marketing✅ An overused but very true statement is, “people do business with people.” This is particularly the case with small to medium sized businesses. The concept behind content marketing is to market yourself as a brand, in addition to marketing your business!!💪 At times, marketing your brand can be difficult to wrap your head around, but ask yourself this question: “Who knows your business better than you do?” If you started your business, you are the expert. If you run the business, you are the expert. If you have been trained and trusted to sell the business, you are the expert!!🫵 The key is to allow yourself to step out of your comfort zone and let current and prospective customers see that you know what you are talking about💕 • • #socialmedia #newbranding #brandingidentity #brandingdesign #socialmediaagency #freelancedesign #irishbusiness #irishbusinesswomen #newera #smallbusiness #socialmediastrategy #digitalmarketing #marketing #socialmediamanager #tipsandtricks #workwithme #createwithme #irishbusiness #contentmarketing #contentagency #contentcreation #contentmarketingtips #contentstrategy #ireland #cork

Happy Mother’s Day!❤️✨ • • #mothersday #happymothersday #love #mothersdayweekend #sunday #design #graphicdesign #freelancedesign #creativity #designwork #artofinstagram #instadaily #discoverunder1k

“Design is thinking made visual”❤️ Have a great Wednesday everyone!✌️ • •

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