18/02/2022
Digital marketing is growing in relevance.
A survey by Statista projects 230.5 million people in the United States will use the internet to shop, compare, and buy products by 2021, up from 209.6 million in 2016. The biggest reason for this growth is the migration of the market.
India has the 2nd largest number of internet users in the world. It is estimated that by 2023, the number of active Indian internet users will grow to almost 666 million. This indicates that a larger share of people are shifting online and hence it makes complete sense to start marketing online. Hence, the internet’s pe*******on has reached an outstanding number, isn’t it?
In 2021, social media can find new audiences for companies and re-engage with customers from earlier times. According to the analysis, an active and consistent content strategy that incorporates elements of interactive content creation, social posting, and guest blogging can improve brand awareness and loyalty by 88%.
Digital marketing yields a high ROI (return on investment). It has increased the scope and reach of the audience. Companies get a pulse on the effectiveness of their sales strategies through digital marketing metrics.
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