23/07/2022
Rise in popularity (2007–2008)
Noize MC performing in Saint Petersburg in 2020
As the grand prize for winning "Urban Sound", Protivo Gunz was filmed in a low-budget video for "Pesnya dlya radioefira" (an old song from the solo repertoire of Ivan Alekseyev), which was shown on the TV channel "Muz-TV". At the insistence of the label, the artist was specified as Noize MC in the final output. In November 2006, the track appeared on the radio station "DFM". In March 2007, Muz-TV showed retakes from the making of the music video. The Estonian music video was directed by Hindrek Maasik.
13 April 2007 a contract was signed between Noize MC and Respect Productions, and the Russian subsidiary of Universal Music Group. Music journalists regarded the signing of the contract as a significant event not only for the artist, but for Russian hip-hop as well. "This event is not easy to overestimate," said analyst portal Rap.ru. "We have seen an underground artist become an artist with an international label name." There was originally a plan to release a Noize MC debut album jointly with Respect Production and Universal Music Russia, but several months later the previous label artist completely handed over rights to Universal Music Group.
At the same time, Noize MC won the largest Russian Internet competition – "7th official hip-hop battles portal Hip-Hop.Ru", which took place from October 2006 to April 2007. He participated in battles with over 3,000 Russian rappers from around the world. A video of one battle "Za Zakrytoj dver'u" went public in September 2007. The director was again Hindrek Maasik. In the autumn, Noize MC's work was widely broadcast on radio stations and music channels, taking 10th place of "100 Best Songs MTV-2007."
In the summer of 2007, Ivan Alekseyev starred in a leading role in the project production center Pavel Lungin – the movie "Rozygrysh", a remake of the 1976 popular picture of Vladimir Menshov. Ivan played Igor Glushko, a senior in high school and young musician, who moved to Moscow from the Tyumen region after the death of his parents. Noize MC also composed the soundtrack to the film. The premiere took place on 22 May 2008. A music video for the song "Moyo More" was filmed based on the movie, and is being shown on the channel A-ONE .