27/05/2021
Hey everyone🙋♀️
Here's a reminder.
Three types of Convertible Keywords you cannot afford to miss for a better Keyword Targeting Strategy💯
1.Product Defining Keyword-
⚡️When searchers go for product defining keyword they are already at the early stage of purchasing.
⚡️All they need is a little information before clicking the checkout button.Just look at your product list, then create a detailed description for each of them.
2.Customer Defining Keyword-
⚡️You may have your targeted persona Right?
The more detail ,you have about your target audience,the better you can address them directly to create a sense that the product is tailored made for them.
⚡️Examples of customer defining keywords are-mens leather jacket,female watches,etc.
3.Intent Targeting Keyword
⚡️Informational-Users want general information on a specific item or topic. Their purpose is to educate the reader on the Ws like where,what and who.
⚡️Commercial- Users with commercial intent are more serious about making a purchase like specifications, expiration date, place of origin, etc to give clearer and product-specific information.
⚡️Transactional- This is the last step before a user places an order where they are comparing products and trying to get best deal keywords like best price, sale, best quality,etc which makes them comfortable to buy from you.
Never miss them in your content!
They can bring instant conversions💥
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