Radiate Social LLC (2024)

05/01/2022

The CEO of Instagram himself admitted that Reels are "still quite far behind."
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So what can we expect next year if these past 2 years have just been the beginning?
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Here are some predictions:
✨ Advancements in the Reels algorithm
We already know the algorithm doesn't favor low-quality and recycled content but we can imagine this will get more defined to compete with TikTok.
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✨ Reels shopping will get an upgrade!
We're thinking like tagged products in posts- but in Reels and maybe with a twist?
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✨ Reels will become even MORE prominent in the app
Some home feeds have already turned primarily covered in Reels as we've reached the end of 2021. Expect more changes like this showcasing Reels above photo in 2022!
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✨ Reels aesthetics will also become more prominent
Reels are definitely less chaotic than TikTok. We expect to continue to see Reels get interpreted in classic Instagram fashion- aesthetically pleasing and captivating!
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✨ Reels will have a separate identity to the clock app😉
The two apps already have their own twist to short-form video content. We're expecting to see Reels try to upgrade more features to continue to create their own identity.
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✨ New & (hopefully) improved editing features
Reels glitches will be the death of me. We're REALLY hoping for bug fixes to the frustrating glitches that come with creating & editing in Reels as it matures through 2022.
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✨ New incentives for creators!
Reels has already been testing the "Instagram Reels Play" bonus program for creators in this last quarter of 2021 but it hasn't been released to all creators yet. We expect to see this expand more throughout the new year.
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31/12/2021

As we enter the new year, it's time to start thinking of the business goals you're setting out to achieve!
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Here are some questions to ask yourself and journal on:
💫 What areas of your business are taking up a lot of your time?
💫 What areas of your business could you be outsourcing for?
💫 Where does digital marketing fall into your goals?
💫 Do you have the time & knowledge to keep up with your brand's social media strategy?
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Reflect, and then start taking action!
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When you're ready, I'll be here💞
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NOW BOOKING!
Here's my availability for January 2022:
📱 Influencer Marketing Campaigns - 1 client spot available
📱 Social Media Management (Reels included in select packages) - 2 client spots available
📱 Pinterest Management - COMING SOON!
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Apply now at www.radiatesocial.co and let's get to work!

28/12/2021

Cheers to an elevated experience with social media in 2022! ✨🥂
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Here are 3 things that will bring your socials to the next level in the new year:
✨ Content creators + influencers!
Online creatives continue to break barriers in digital marketing. Elevate your brand identity, community, and assets by utilizing these social leaders in your marketing strategy!
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✨ Pinterest!
Pinterest continues to be the go-to hub for creativity and inspiration! Make sure your Pinterest is optimized so your brand & pins can be discovered!
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✨ Video content!
All hail video! Not to beat a dead horse, but Reels are here to stay and only going to get more important in 2022! Be sure you're approaching and executing with strategy in mind or you're going to be shouting into the void!
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Lucky for you, I can help you out here!
📱 Influencer Marketing Campaigns - 1 client spot available
📱 Pinterest Management - COMING SOON!
📱 Social Media Management (Reels included in select packages) - 2 client spots available
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APPLY NOW! Head to www.radiatesocial.co to apply to become a client in the new year!

25/12/2021

Merry Christmas & Happy Holidays! 🎄❤️
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I hope you all have a beautiful season filled with love & light!
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I'm spending the holidays with my family back home in Chicagoland and then hanging out a little longer to spend time with my new little nephew (he's being stubborn though and not letting his mom go into labor).
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Usually I only come home for Christmas & leave by New Years. This year, I'll be home for about 5 weeks and I have amazing clients & community to thank for that freedom!
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Thank you guys again for an amazing year! 💞
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What are you doing for the holidays? 😊️

20/12/2021

How to take some rest during the holidays as an entrepreneur without feeling like you're a failure for doing so! ❤️🎄
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Let's be honest, as an entrepreneur we all feel guilty if we're not working like crazy and using every minute of daylight!
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This is your sign to TAKE A BREAK!
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Here's how to set boundaries during the holidays:
💫 Get all of your content scheduled out NOW and have everything on auto-post so you don't have to post something while you're unwrapping presents!
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💫 Set up a "do not disturb"/"vacay mode" automatic email. Boundaries are KEY! Let your clients know that you'll get back to them as soon as you can with an automatic email response.
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💫 AND/OR - Send out a mass email to your clients before the holidays start stating your hours and response times. In this email be sure to state that they have the next few days to get in contact with anything urgent before you unplug for the holidays!
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💫 Just know that the sun will still rise, social media will not go away, and your clients will be FINE. Take a couple days for you & your loved ones! Everyone will understand!
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Boundaries are SO important in business, especially during the holidays.
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With that being said...
📱I will be "virtually out of office" Dec. 24th-26th! If you need to get anything to me before then, shoot me a DM or email ASAP!
📱 Client applications for 2022 will still be OPEN during this time, but my earliest response will be Dec. 27th!

16/12/2021

Never stop learning! 🤓
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These are my favorite resources when it comes to running a business and just overall being an entrepreneur!
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Share with someone who could use these resources!
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⚡️ 's blog - Perfect place to find the latest and the greatest with social media
⚡️ - Without a doubt my favorite business podcast! I've learned SO much from Jenna!
⚡️ Building A StoryBrand - A great book with a great breakdown on how to build a brand with a story to attract your ideal customers!
⚡️ You Are A Badass - Mindset is EVERYTHING! This book gives you the kick in the ass that you need to realize you are a BADASS and can do ANYTHING!
⚡️ 's Book Club - Gather with other intuitive creators and entrepreneurs to reflect & connect through books!
⚡️ Other creators! Leave the "competitor" mindset behind and take the time to learn from one another! I've learned so much just from talking with my peers in the digital service space.
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What are your favorite resources? Drop them below & share the knowledge! 🧠

10/12/2021

PSA: don't jump into your social media w***y nilly, you need to implement strategy!
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What exactly is a social media strategy?
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It's the blueprint & outline for how you'll approach and communicate with your audience in order to reach your goals!
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Don't go in blind.
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We are now accepting client applications for Jan. 2022!
Apply now for social media management and/or influencer marketing campaigns!

06/12/2021

2022 needs to be the year you invest in your social media & here's why!
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📱 73% of small businesses surveyed invest in social media as one of their top marketing efforts.
📱 Social media is more than posting day-to-day. It's about fostering authentic connection with your audience! 51% of marketers claimed that taking the time to develop relationships with consumers showed positive results in sales!
📱 Consumers look to a brand's social media before making a purchasing decision (3 out of 4 people do this to be exact).
📱 It's actually MORE cost effective than traditional marketing efforts like television or newspaper ads and you can run organic & paid ads at the same time (we love multitasking).
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I could go on and on and if you'd like me to, let's get a call in the books!
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Now accepting clients for 2022! Visit www.radiatesocial.co to apply! ⚡️❤️‍🔥
Sources: The Manifest, ,

24/11/2021

ONE YEAR OF RADIATE SOCIAL 🥂
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This year hasn't been easy, believe me.
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I started Radiate Social after I got furloughed from my old job.
After working with a boss who belittled and devalued me.
After moving back in with my Mom while recovering from breaking up with my ex-boyfriend.
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It felt like my world was crashing down around me, nothing was going "right".
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I can't tell you how many times I wanted to give up.
How many times I cried.
How many times I thought to myself "wtf do you even think you're doing running a business!?"
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BUT HERE WE ARE!
Take THAT imposter syndrome!
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Thank you to every client, lead, discovery call, comment, like, and share.

Thank you to my friends and family for supporting me and believing in me.

Thank you Radiate Social for giving me a new sense of confidence, leadership, creativity, and passion.
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I'M SO PROUD OF MYSELF.
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One year down, I'll drink (or eat a cupcake) to that! 😉🤍✨
Photos by the amazing

17/11/2021

The lockdown in 2020 changed the world of consumerism as we knew it and those changes aren't going away in 2022.
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Because of this, online shopping rates hit an all time high. Like literally online shopping had the growth of a 10 year span, in 3 MONTHS. 🤯
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The pandemic is not only impacting this but also Gen Z & Millennials!
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Studies from 2021 showed us that the younger generation turns toward social networks to conduct brand research more than search engines.
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If that doesn't illustrate how important your social media presence is as a brand, I don't know what else will!
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As a business owner, it's time to ask yourself these questions:
🤍 Is your social media speaking the right language?
🤍 Do you have both your visual and verbal branding nailed down?
🤍 Can you use some work in these areas?
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Let's talk about it, I'm here to help! 🤍
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DM me any questions you have and let's make some magic! ⚡️
Source:

10/11/2021

Are you taking care of yourself?
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If you're a business owner, I know all too well how easily burnout creeps up and you can put your own wellbeing to the side.
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Here's your reminder to start implementing little habits that will go a long way!
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How do you practice self-care?
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I try my best to do everything pictured here, but I will admit sometimes I don't always get to reading every night😂 But it's a habit I'm trying to form!

08/11/2021

Are you letting areas of your business go on the back burner?
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I noticed that as my clientele increases, my focus on Radiate Social itself decreases.
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I'm less focused on planning out my own social posts, showing up on stories, etc.
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Basically I slack on everything I preach to my clients! 😂
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My clients take priority in my business because without them, I don't have a business (love u guys, so thankful)!
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So that being said, I know that when I get to a certain point I'm going to have to hire and start outsourcing help! Because if I don't ask for help, how am I supposed to grow and sustain?
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Ask yourself the same question.
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If you're letting areas of your business slip through the cracks, it's time to ask for help and outsource!
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Work SMARTER not HARDER!
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Delegate & take some work off your plate so you can put your focus where it needs to be!
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Let this be your sign👏🏼

04/11/2021

What are the most important aspects to your social media?
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Let's jump right in:
⚡️ Have a strategy. Posting w***y nilly won't get you the results and community you're looking for! Always have a plan when it comes to your content and approach.
⚡️ Consistency in branding. Inconsistent branding both visually and through messaging gets messy and will leave your consumers confused. Be sure to have these aspects all aligned to ensure a smooth customer journey!
⚡️ Content is queen! I'm talking photo AND video here. Invest in yourself and your business, schedule a studio session with a photographer, and get some beautiful content to represent your brand!
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Where are you struggling here? Let's talk about it!
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Apply to be a client of mine through the link in my bio, under "work with me", and we'll work through these pain points together to set you up for success!
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Only one social media management spot left for November!

26/10/2021

The holidays are a BIG time for marketing!
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Have you started planning how you're going to stand out in your industry this season?
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Let's own the holidays this year and make sure all your ducks are in a row with your holiday marketing strategy! 🎁
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My 1:1 social strategy calls are now open to book!
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One hour to go over a custom strategy to have a successful holiday season, available from today until Nov. 27th!
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Limited spots available, head to my profile to book now or slide in my DMs with any questions you may have!

19/10/2021

Every business owner is guilty of letting their boundaries blur a little bit!
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What are some ways you establish your boundaries to your clients and maybe just to those around you in general?
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Here's some of the ways I establish healthy boundaries with my business:
⚡️ I have a disclaimer in my email signature that expresses my business hours and estimated response time to communicate what my clients can expect in terms of my timeliness.
⚡️ I *try my best* to always stop with work around 5/6pm each day! I'm pretty good at keeping myself accountable with this one, but sometimes there's pressing matters!
⚡️ I don't answer emails on the weekends. Weekends are my ME time and this boundary is expressed in my email signature!
⚡️ Instagram push notifications are turned off on my phone. This keeps me more connected in my day-to-day and less focused on what's happening on IG!
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Comment your boundary tips below!
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And if you haven't set yourself some business (and personal) boundaries yet, THIS IS YOUR SIGN TO!

14/10/2021

I helped my client form her dream community and here's how I did it!
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First things first, we narrowed down the values and mission of her brand.
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I asked her questions like:
❤️‍🔥 How do you want your customers to feel when they come to your Instagram page?
❤️‍🔥 What type of value are they going to receive by following you?
❤️‍🔥 If your brand was a person, what do they sound like?
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These questions helped guide us into crafting her brand voice which I then integrated into the content!
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Posting on social media is SO much more than just throwing up a photo or graphic.
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It's about forming a genuine connection with your audience and establishing yourself as the professional in your field!
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Once you nail that, the community grows!
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If you're reading this and thinking, "damn Syd, I could use this too!", slide on into my DMs and let's chat! I have 2 more client spots for October!
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I can't wait to help you form your dream community!

10/10/2021

HASHTAG UPDATE! ⚡️
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Instagram's account just released new tips for using hashtags on the platform.
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According to their post, we should be using 3-5 hashtags per post!
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This is a huge jump from a few months ago when we were used to taking advantage of all 30 spots for hashtag usage!
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In addition to only using 3-5 hashtags per post, they suggest to continue to use relevant hashtags that your audience follows and are familiar with and to stay away from going beyond 10 hashtags per post.
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Also within these 3-5, be sure to mix them up with a combo of large and small-niche hashtags to expand your chance to be discovered!
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Questions? Comment below or shoot me a DM!

02/10/2021

The holy trinity of the Social Media Manager! 📱
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My favorite tools to use on the daily and what they do:
❤️‍🔥 : Use to schedule your content in advanced across multiple platforms & track analytics!
❤️‍🔥 : Use to create stunning graphics, branding, and of course memes (like this one here)! The possibilities of creation are endless on Canva.
❤️‍🔥 .hashtags: Use to create groups of hashtags, track the performance of hashtags, & track analytics!
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No gatekeeping here! Drop your favorite tools to use as a Social Media Manager or as a business owner in the comments and let's all help each other work smarter, not harder!

20/09/2021

How the hell do you build community!?
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Community is a HUGE factor to consider when you're marketing your product or service.
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As much of social media these days, community building is definitely a marathon, not a sprint.
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Start building your community through these various initiatives:
🖤 Micro-influencer marketing
🖤 Daily authentic engagement
🖤 Being vulnerable & personal
🖤 Sharing customer testimonials
🖤 Sharing the story of the brand
🖤 Showing a face in stories & on the feed
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How many of these techniques are you currently doing? Which ones can use some love?
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DM me "Community" and let's see how I can help!

12/09/2021

What makes an Influencer Marketing campaign a success? Because there's no better feeling than crushing a campaign! 🥰✨
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Overall, your goals for the campaign are going to be your best measure of success!
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When planning a campaign be sure to ask yourself these questions to help narrow down your goals:
✨ Is user-generated content of big importance to you right now?
✨ Does reach matter more?
✨ Are you looking for feedback/reviews?
✨ Do you want to work with Nano or Micro-Influencers?
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There's a number of variables that go into planning a campaign but figuring out your overall goal is a great first step!
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Need help in this department? DM me and let's get things moving in the right direction!

07/09/2021

Consistency is key but coming up with new ideas can be SO hard!
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Oftentimes, I see brands getting caught up in just promotional post after promotional post.
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While that can be effective, sharing your brand on social media is more about sharing your story and connecting to your audience!
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Here are some ideas to switch up your content and deepen your connection to your audience!
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Always remember: your customers want to get to know the brand & what you're all about before making that big purchasing decision!
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You got this!

30/08/2021

Did someone say... FALL!? 😍☕️🍂
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My new fall templates are live on my shop!
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Perfect and ideal for any blogger, boutique owner, and entrepreneur to add a little fall flare to their feed without it being super overwhelming!
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The clean, minimal, & neutral look makes it easy to coordinate into your existing branding with the subtle touches of fall! It's truly a minimalist's dream!
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Click the link in my bio to shop my Etsy shop and download yours! New designs being added almost weekly! DM me for a coupon code before you buy!💞

13/08/2021

Let's get that coin with these 5 tips babyyy!!👏🏼
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Happy Friday, here's 5 ways you should be utilizing social media to bring in the dough!

💰 Make it easy: Connect your store to IG to make it an instant shopping experience!
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💰 Work with micro-influencers: Studies show 91% of millennials trust online reviews as much as friends and family!
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💰 Create authentic content that puts a voice & personality behind your brand: Studies show Gen Z & Millennials put more consciousness into their purchasing decisions and try to buy from brands that best resonate and align with their personal values.
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💰 Reduce uncertainty: Use social media as a way to educate consumers on your brand to reduce uncertainty when they're making a purchasing decision!
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💰 Be where your customers are: Know which social media channel is right for you! Is it TikTok? IG? Maybe both? Narrow it down further by conducting an audit and doing some market research for a refresh to ensure you're speaking to your target audience!
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If this all sounds super overwhelming, don't worry I gotchu!
If you want to get started and see where you can fill some gaps in your social media strategy, book a 1:1 strategy call with me through the link in my bio!

03/08/2021

HAPPY BIRTHDAY TO ME!!! 🥳🍸🤍
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24 years old, damn. It definitely doesn't feel like I'm 24, I can tell you that will full confidence😂
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I'm so happy and proud of myself for how far I've come since I turned 23. In this past year, I've learned more about myself than any other time in my life. I've set boundaries, broken hearts (oops), experienced unconditional love, started a business (hello!), worked, played, made amazing new friendships, and overall learned how to get a deeper understanding for my life and what the f**k I'm supposed to be doing on this giant rock we live on.
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I genuinely can't wait to see how far I come next year. I'm looking forward to another year and many more filled with love, growth, and experiences!
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Thank you to everyone who has crossed my path in any way, you are a piece of my puzzle in this mess we call life!
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Cheers & love! 💞

30/07/2021

Why is engagement rate a better metric to pay attention to than follower count?
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Let's break it down!
⚡️ Engagement rate: The total engagement received by an Instagram account in a specific period of time expressed as a percentage of the followers.
⚡️ Follower count: The number of users following an account.
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Why is engagement more valuable?
Engagement rates show us what percentage of users are actually engaging with the content that is being posted by the account they're following. Follower count is fine and all but, it doesn't tell us if that # of users are actually interested in the content!
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You can have a thousand followers but that doesn't mean anything if your followers aren't authentically engaging and interacting with your content!
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Engagement rate is a great metric to look at when recruiting influencers or auditing your own socials to see what is and isn't resonating with your audience!
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But keep in mind, the algorithm is always changing and therefore engagement is generally getting lower and lower. Never beat yourself up too much over the numbers! Always be sure that your content is hitting right with your audience and the engagement & followers will come naturally!
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Was this helpful? Be sure to share!

28/07/2021

Once a month, I remove accounts from following me! Read that again. 👏🏼
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Instagram is not a perfect app (as we all know) and a lot of followers who don't align with your target audience will slip through the cracks.
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"Why is it important to remove these followers that don't align? I thought more followers = more sales?" WRONG.
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First of all, followers don't necessarily equal sales (but we can get into that in a whole separate post😉).
Second of all, removing followers is essential because it's taking those who definitely won't convert out of the equation and it increases your engagement. Higher engagement = more exposure.
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You want your content being seen by the people you actually want to target!
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For example, if you're a makeup brand and you have thousands of inactive (robot/ghost) followers and followers that are non-makeup-wearing men it's highly unlikely that these inactive accounts & non-makeup-wearing-men are going to interact with your content and even convert, so it's better to just remove them all together.
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Overall, you don't want people who don't want YOU! 💞

Radiate Social LLC