Megan Suarez Media

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Megan Suarez Media

Former boutique owner turned social media strategist for overwhelmed small business owners.

08/01/2025

🚨Ready to make 2025 the year you finally master your social media? Let’s talk about my new workshop series the Social Syndicate! Great for small business owners or even their team members!

If you’ve spent 2024 spinning your wheels on social media, wondering why your posts aren’t converting, or feeling overwhelmed about what to post and when, it’s time for a change. And trust me, I get it. As someone who had their own downtown boutique for 7 years, I know the struggles of running a small business and how social media often feels like another full-time job.

In just four months, this workshop series will give you:
✨ The foundations your small business needs to make an impact on social media.
✨ Clarity on what to post and when—no more guesswork or throwing spaghetti at the wall.
✨ Confidence in how you’re showing up online and building real relationships with your customers.
✨ A clear strategy to grow your business through social media—one that actually converts to sales.

And the best part? You’ll get all of this WITHOUT paying a done-for-you price tag.
The Social Syndicate is a beta group workshop program designed specifically for small business owners (or their team members) who want to take control of their social media without the overwhelm.

You’ll have everything you need to succeed in 2025 and beyond, all in just one hour-long call per month.

I’ve been there. As a former clothing boutique owner, I used social media to grow my business by 60% during the pandemic—and now I’m here to show YOU how to do the same.

If social media left you feeling frustrated in 2024, let’s make 2025 the year that changes everything. Join the Social Syndicate, and let’s move the needle in your business together.

✨ Ready to invest in your business and your sanity? Comment or DM “waitlist", and I’ll add you to my exclusive discount group!

***LIMITING TO A MAX OF 5 SPOTS FOR THIS BETA TESTING GROUP!***

01/01/2025

"Social media just doesnt work for us". I hear it all the time from business owners who feel like they’re spinning their wheels. The truth is, it’s not that social media doesn’t work—it’s that you either don’t have the tools to make it work, or you don’t have the time to do it right. And let’s be real—both of those are completely understandable!

Building a strong social media presence isn’t just about posting pretty pictures or throwing up a Reel. It’s about understanding your customer’s journey and mindset at every stage—from the first time they stumble upon your page to when they become loyal, repeat customers.

A successful strategy also means diving into your analytics to figure out what’s working (and what’s not), understanding SEO practices for captions and hashtags, keeping up with trends, and understanding what your audience actually resonates with. Oh, and don’t forget engaging with your followers to build those deeper connections. (Overwhelmed yet?)

It’s no wonder you feel like social media is a full-time job—it is! But listen, you don’t have to figure it all out alone. I can help take the guesswork off your plate. Whether you need someone to guide you through creating a strategy that works or completely take it over so you can focus on what you love, I’ve got you covered.

Let’s build a social media plan that doesn’t just check the boxes but actually delivers results. Stop stressing over what to post and start seeing growth. DM me today, and let’s get to work! 💻✨

💬 What’s the one part of social media that frustrates you the most? Let’s talk about it below! 👇

19/12/2024

Want to actually get clients over the hump to work/buy from you? Don't just show the end results, show the process.

When you show the "how," you’re not just building credibility and transparency—you’re building rapport and setting yourself a part. They can picture themselves working with you and think, “Oh yeah, I could totally see myself working with them!”

That’s the magic people want to see! When you pull back the curtain on your process, you build transparency, credibility, and trust.

So, stop skipping the good stuff. Show the strategy, decisions, and collaboration behind the final product—it’s how you’ll turn curious viewers into loyal clients. 💡

What part of your process do you wish more people knew about? Drop it below! 👇

29/08/2024

Tired of just surviving and not thriving during your busy season rush?

Q4, most businesses' busy season, is a month away! That is why I always tell clients NOW is the time to prep for Q4 (if you haven't already). When we sit down to tackle their busy season, here are the 4 things I ALWAYS check for in every business before their busy season.

**Go ahead and screenshot slide 3, or keep reading below!

👉 Email Automation: Set up your email workflows for new customers and have your win-back campaigns polished and poised. It’s about making every subscriber feel they’re the only one in the room.

👉 Strategic Scheduling: Get those promos and events plotted out on your calendar. Decide early on when and where to promote—be it online or locally. It’s about making noise in the right places at the right times.

👉 Website: Your website isn’t just a site; it’s the heart of your digital empire. Check that all links are working, navigation is intuitive, and your pop-ups are perfectly timed. Make their journey from browsing to buying as seamless as possible!

👉 Optimize Your Social Platforms: It's your digital storefront, so make sure every detail guides your visitors right where you want them. Think of it as setting the stage for your guests; every direction should lead them to a treasure.

Think you're too swamped to get this all done? Let's chat! DM me and let’s tailor your pre-season prep
.

13/08/2024

Going Viral isn't a strategy

While going viral sounds like a quick fix to skyrocket sales, I'm about to give you a reality check about going viral!

👀 Here’s why chasing viral fame might not be the best plan:

1. New Followers Don't Automatically Convert to Buyers
That massive influx of followers feels great, but are they really your target customers? Without a solid plan to nurture and convert them, they’re just numbers. If you don't have a solid website, email funnel, or even sales strategy, you can kiss all those new eyes on your social pages goodbye!

2. Your Ideal Audience Might Not Be What Gets Attracted
Viral content often captures attention for its novelty, not its relevance to your ideal customers. Focus on crafting content that speaks directly to the needs and wants of your true audience. It's about quality, not just quantity!

3. Most Viral Content are Flukes
about 90% of viral content wasn’t created to be virl—it just happened. Authenticity in those moments resonates with people. So, when you over-engineer it, it loses that spark!

SO WHAT SHOULD YOU DO?!

📈 Strategize for Depth, Not Just Breadth
Instead of aiming for viral success, build a strategy that nurtures deep, meaningful connections with your audience. Create content that aligns with all stages of the customer journey, from awareness to decision,.

🔗 Focus on Sustainable Growth
Ever heard the story about the tortoise and the rabbit? Slow and steady wins the race here too! Sustainable growth comes from understanding your audience deeply and delivering consistent value that meets their expectations.

I'm curious, have you ever gone viral? Let me know how it went for you! Did you see the same results, or something a lot more spectacular?

29/07/2024

"You are SO easy to work with! I felt like you were speaking directly to that little voice inside my head telling me there was something more I could have been doing with my social media account." - Amanda

Meet Amanda, a Feminine Empowerment Coach in the Sioux Falls area. Before working together Amanda was doing "ok" with your social media, but she craved that spark to truly connect with her ideal audience.

After just 3 months of working together, Amanda’s not only reaching the right people, but she's creating content that gets them to engage!

Tired of the social media spin cycle? Let's chat on how I can best support you in reaching your goals! From management, to strategy, to consulting, I'm here to bring a tailored approach that fits just right for you!

23/07/2024

Social media is like dating.

You're not going to use the same lines on your tenth date as you did on your first, right? Well you can’t expect the content that resonates with current followers to have the same impact on new prospects and vice versa. Luckily, I've broken down the different levels of the buyers journey so you know exactly how to tailor that message for each spot your potential customer is in!

~Top of Funnel (Awareness): This is when you call out the potential frustrations your customer is currently feeling and how you are the solution!

~Middle of Funnel (Interest): Ok, you've got their attention. Now, we get them to like you and trust you!

~Bottom of Funnel (Desire): You've got them to like you, they're engaging with your stuff, you just need to get them over that last hump to buy!

Ready to switch up your strategy and start talking to your WHOLE audience, not just a few. Shoot me your thoughts! We can chat about if social media management or mentorship is right for you!

13/06/2024

Are there certain things that make you give an immediate eye roll? Are any of them social media related? I'm on here every day, and there are a few things that start making my eye twitch every time I see them. Since my doctor told me that is stress-related, I thought I'd start a mini therapy session, and unload on all you find people all the things on social media that make me go "immediately no". I'd love for you to join me and put your top "icks" and "irks" in the comment as well. Let our mutual frustrations bind us! And hopefully, help lend a listening ear to all that "you know what drives me nuts?" of your world! Scroll through to see mine!

1. Instagram's mixed signals. It's worse than my high school boyfriend.....

2. Fake relatability: Ever get secondhand embarrassment for someone? That's how I feel every time I come across someone forcing themselves to be something they are clearly not because that's what they think is "relatable"

3. Negative Comments and Trolls: To the Debbie Downers and Negative Nancys of the World. Please stop.

If you're nodding along, or think "You know what else", then drop a like, or comment that one little thing you just can't stand! I'd love to hear it!

21/05/2024

Wondering if you're truly harnessing the power of social media? If you're just selling, you might be missing out! 🤔

It's time to ask yourself what your social media goal is beyond just sales. When you answer that, there's a world of opportunity:

1. Brand Awareness: Build trust and recognition. Show off your brand's unique story and mission to pave the way for new opportunities and deeper connections. 🚀

2. Market Research: Use social media as a powerful tool to discover exactly what your customers want through polls and feedback, refining your offerings to meet their desires. 🔍

3. Customer Service & Engagement: Turn your social media into a 24/7 open house! Engage and listen to your customers, building loyalty and transforming casual browsers into staunch advocates. 💬

Don't let these chances slip by! Got questions on how to expand your strategy beyond sales? Drop them below or DM me to transform your approach and achieve meaningful engagement!

23/04/2024

Struggling with knowing when to sell and when not to sell on your social media page? 🤔 You're not alone! Many businesses either go full throttle with sales pitches, scaring away potential followers, or shy away from selling entirely, leaving audiences clueless about their offerings. It’s all about finding that sweet spot!

Are you oversharing value without a hint of what you sell, or turning every post into a pitch? Let’s refine your approach to engage without overwhelming, and convert followers into customers without pushing them away.

Swipe right for tips on mastering the art of subtle selling and perfecting your post ratio to keep your audience wanting more! Got a friend who's struggling with this balance? Tag them below or share this post to help them out!

14/04/2024

Top 3 Social Media Pitfalls for Small Businesses & How to Avoid Them

1️⃣ Profile Optimization: First impressions count! Your bio should clearly state who you are, whom you serve, and the value you bring—topped with a compelling call-to-action. Utilize highlights and pin key posts to make your profile a one-stop snapshot of your brilliance.

2️⃣ Chasing Virality vs. Valuable Content: My boutique’s viral moment taught me a lesson—virality doesn't guarantee sales. Focus on content that resonates with your ideal client, content that drives engagement AND conversions.

3️⃣ Underutilizing SEO & Hashtags: Hashtags aren't dead; they're evolving. Use them smartly to describe your post’s content and reach your ideal audience. Incorporate SEO strategies into your captions to amplify your visibility.

Feeling overwhelmed? 🌟 You don’t have to navigate this alone. Let's talk strategy and how we can elevate your social media together. DM me for a free discovery call!

08/03/2024

Spring is in the air, and with it comes a wave of renewal and the itch for something new. 🌸 Your potential customers are feeling rejuvenated, eyeing their tax returns, and ready to dive into fresh experiences or products. Is your social media poised to capture their fleeting attention? Let's ensure your pages are not just ready but irresistible, turning that springtime zest into lasting engagement and conversions. Don't let the season of growth pass by without making your mark.

If you want to ensure your pages are ready to go, and need that guiding hand, i'd love to chat with you about page optimization service! I'll do both a back end and front end audit, give you a list of what you need to do to optimize your bio, highlights, and more! And even give you a month of content specified to your business! Lets make your page fire before you get too far into Q2!

01/03/2024

Waiting to take the plunge on social media management? Let's get started on reclaiming your time and refocusing on growth with discounted Social media management and other services! I’m opening up just 2 spots for Beta Clients at a lower rate! I’m wanting to expand my portfolio into other industries I have not yet had the chance to work with, and looking for beta clients in the following listed below. If you or someone you know, is part of any listed below, please reach out to chat about Beta pricing!

✨Coaching
✨Wedding: planners, venues, wedding dress
✨Home: Realtors, Property Management, Interior Design
✨Hospitality: Hotels, Short term rentals, Restaurants, Bakeries, Personal Chefs
✨Finance: Banking, Mortgage, Personal Finance, etc

Not in these industries? No worries, reach out anyway and we can chat if its right for you!

Know someone who is? Have you collaborated with me previously? Any referrals will receive a CASH reward from me!

Refer individuals for the services below and earn a percentage from their package:

🌙Content Creation Days
🌙Social Media Management
🌙Consultations and VIP Days

👉 COMMENT 'CASH' 💸 BELOW to find out more about this exclusive offer and referral program!

Spots are filling fast – grab yours now!

23/02/2024

I recently had a breakthrough...

It started with this photo. A highlight from 2018 and a few product photos (this being one) popped up. Immediately it put my back in time when I took this photo. I had been owning my previous business for about a year, and on the cusp of experiencing one of the most successful years of my life that led to the unhappiest year of my life.

Later, a call with one of my business coaches, she asked what our personal why was for getting into this industry. While others listed how they intended to build agencies, and have 6 figure businesses, my reply was "I just want to pay my bills. and do what I want when I want. I already built a 6 figure business and I hated my life." that's when it hit me.

As some of you know I went from being a boutique owner to a social media manager. I claimed I made the transition because I loved social media and helping small businesses. now while that is very true, that wasn't the real, true to my core reason. the real reason I made the switch? I was tired! I was stressed, hating my life, and didn't know what to do. While I loved the industry I was in, and still miss it tremendously to this day, I hated what my life had become as a successful business owner.

But why was that? Well it's because I burned myself out. I didn't seek the help I truly needed when I needed it because I thought "oh I can just do that myself". Just because you know how to do something, doesn't mean you should. So my time and energy was spent on day to day tasks that needed to be done, instead of where I was truly needed to grow and scale the business to the point where I could step away for a little bit and know things were being handled in my absence.

So I encourage you to ask yourself, "what is something I can hand off today that would help build growth and sustainability". Now I can list off all the reasons why social media is one of those (on average 20 hours a week is spent by entrepreneurs trying to come up with marketing ideas, creating what is needed for it, then executing.... shameless plug!) , but it doesn't have to be!

Dont walk away from the business you've built and cherished because you're too tired to continue!

14/02/2024

Reflecting on a transformative retreat in the Black Hills with a circle of phenomenal women!

For 2024, I've refined my vision as a social media strategist! with the guidance of some power house women, I delved into evaluating the current state of my business, forging strategies, and setting dynamic goals for the year ahead. What an amazing time it was to unwind and craft an amazing 2024 vision.

With all that, I was able to create a theme for the year as well! Transitioning fully into social media management from running a boutique, my theme last year was 'bloom'—a period of exploration and growth. This year, it's 'cultivate': a commitment to enrich, nurture, and evolve the seeds planted previously.

Heading into 2024, I'm brimming with innovative ideas and strategies that I'm eager to share and implement. Here's to a year of cultivating success and fostering growth! Have you picked your word of the year??

Special shout out to Chrystal at Wildly You and Ellie Saxer for hosting, coaching, and guiding!

08/02/2024

Service pros, it's time to amplify your business with a 'Like to Know' edge! 🌟 Are you an interior designer, wellness guru, fitness coach, party planner, or any other sort of service based provider? Don't just share your passion, monetize it! 💸 I'll show you how to use LTK links to earn from your expert recommendations. Let's turn your influence into income and your advice into assets. If you're curious or ready to expand your brand, let's chat about how LTK can elevate your business strategy!

24/01/2024

How many times does it take for someone to see your before they buy??

The answer? Seven! It's an average of seven times before someone decides to pull the trigger. And that's just the average, meaning some are even more!

Think about it in terms of you own buying behavior. How many times did you see a business after you were first introduced to them before you made a purchase? Maybe it even took a freebie for you to finally say "Ok! today is the day! Let's do it!"

So what does that mean for you? That means creating a lifetime customers is essential to sustainability! Do you want to be constantly trying to catch new customers with seven pieces of content? Or do you want to keep top of mind for all your current customers? Personally, I prefer the later!

How does that translate to social media? You might be wondering if the only way to stay relevant on social media is by posting constantly or spamming people. The answer is no! What you need is a consistent strategy that revolves around content that connects with your audience and keeps them engaged. This way, whether it's the first time or the fiftieth time they see your business, they'll have an immediate positive reaction and feeling.

If you're contemplating putting your social media accounts on hold because you're too busy to manage them, think again! In the current climate, the "if you build it, they will come" mentality doesn't work anymore. Out of sight on social media means out of mind. So ask yourself, what is the value of a lifetime customer for you?

Don't let your brand become a distant memory – if you need a hand keeping those socials lively and engaging, give me a shout! I’m here to help.

18/01/2024

Client love from clients I love!!

Collaborating with Kelsey from has been an absolute delight! Her unwavering commitment to her values and business/family goals is inspiring, and she approaches every task with a genuine, kind-hearted dedication to her family and clients. I highly recommend exploring her page and website for all your gifting requirements, whether it's for clients, family, or friends. Check out her complete testimonial below.

For those seeking social media management or consultation services, feel free to contact me anytime! I offer everything from done for you social media management, to consultations and one off services!

Kelsey's Testimonial: "Before hiring Megan, I was regularly active on social media (Instagram mainly), but with zero direction. I don't have the training/experience of how to structure different types of posts, reels, or stories, and when to post them. Every time I posted, it was spaghetti thrown at the wall, hoping I was doing something right.

Now, working with Megan, I feel confident in my social media strategy. I'm consistent, less stressed, and have more time to either work on my business or spend time with my family. I would (and do) recommend her to anyone, especially anyone in the retail industry!"

- Kelsey with Wonderfully Made Gifting Company

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Crafting the perfect strategy for your brand is a lot like whipping up a gourmet meal. You might only see the delicious final dish, but behind the scenes, there’s a whirlwind of preparation, expertise, and a dash of magic that goes into creating it. So, let’s pull back the curtain and show you the steps i take in creating your successful strategy: 1. **Initial Review:** I start by diving deep into your brand’s current online presence. This involves analyzing your page, sifting through analytics, and understanding what’s been sizzling and what’s simmered out. I look at your reach, impressions, and all the other juicy details that matter to your brand. 2. **Market Research:** Next, I examine your competitors, industry leaders, and market trends. I want to uncover what they’re doing right, what they’re missing, and how you can leap in and fill those gaps deliciously. 3. **Strategic Reporting:** With all this rich data, I craft a comprehensive report. I outline your brand’s voice and strategy needs, outlining actionable steps towards your success. 4. **Custom Calendar Creation:** Next I prepare a custom calendar. it’s your roadmap to success, made specifically for your brand, ensuring every important date and strategy is noted. 5. **Strategy Meeting:** The cherry on top? Our strategy meeting. This is where we feast our eyes on the report, discuss the custom calendar, and talk through the proposed strategies. It’s an exciting blend of what’s worked, what’s new, and what’s guaranteed to spice up your brand’s online presence. Hungry for success? If your brand is craving a strategy that’s meticulously crafted, infused with market insights, and personalized to your taste, it’s time to get in touch. Drop a comment below or reach out directly!

What do I mean when I say "story driven cintent?" What is it? Simply put, it's all about storytelling Why stories? They forge connections and reveal authentic experiences. Think about pivotal moments, heartfelt encounters, and growth milestones. Transform these narratives into engaging content your audience will love. Whether it's a direct-to-camera chat, a heartfelt caption, or a carousel of insights, share something personal. Next time you're content-stuck, dig into that treasure trove of stories we all have, and pick one you know that will either connect with your ideal audience, or express the significance and value of what you offer! Ready to tell your story? Comment MYSTORY below for my story telling checklist for you to create your own story driven content! . . . #SocialMediaStrategy #ContentMarketingTips #DigitalMarketingExper t#SocialMediaManagement #EngagementStrategies#BrandStorytelling #SocialMediaInsights #ContentCreationHelp #OnlineMarketingStrategies #SocialMediaGrowth #SocialMediaForBusiness #StrategicContent #BusinessContentStrategy #SocialMediaConsulting #ContentStrategyTips #StoryDrivenContent #ConnectThroughStories #AuthenticStorytelling #StorytellingForBrands #NarrativeContent #ShareYourStory #StoriesThatResonate #CreativeContentIdeas #StorytellingMagic #EmotiveContent

Do likes and follows matter? Qick story time. Back in my boutique days, I learned a valuable lesson about social media. We had two shop owners in our network: one with around 50k followers and another with a massive 500k. Surprisingly, they were making the same profit. Here's the catch: the one with more followers had bought them, which messed up her engagement metrics. The other worked hard for a genuine following. Moral of the story? It's not about follower count or likes, but about building a real community that engages and converts into sales. So, don't sweat the small stuff like post likes. Focus more on what's driving your sales, like click-through rates and actual reach. . . . #socialmediastrategist #socialmediamarketing #socialmediamanager #vanitymetrics #whattotrack #socialmediasupport #letmehelp #hireme #opentowork #socialmediaoverwhelm #savetime #trackwhatmatters #socialmediaeducation #socialmediaconsulting #socialmediaforsmallbusinessowners #socialmediamanagement #socialmediatips

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