Daily Dose

Daily Dose lt is never too late to turn your life around.

14/01/2023

14 PASSIVE INCOME IDEAS✨

1:Invest in dividend stocks

2:Create an application

3:Rent out items you have

4:Sell an e-book online

5:Start your own store

6:Drop shipping

7:Make video course

8:Selling stock photos

9:Invest in a business

10:Sell digital files online

11:Create a blog

12:Peer to peer lending

13:Affiliate Marketing

14:Monetize social media


13/01/2023



13/01/2023



13/01/2023

◼️WHAT IS EMAIL MARKETING?

Email Marketing is a direct marketing channel that lets businesses share new products,sales and updates with customers on their contact list.

◼️TYPE OF EMAIL MARKETING

There are so many different types of emails you can send , Email can help businesses, small and large, connect and educate their target audience

✓WELCOME EMAILS
✓EMAIL NEWSLETTERS
✓PROMOTIONAL EMAILS
✓LEAD NURTURING EMAILS
✓TRANSACTIONAL EMAILS
✓RE-ENGAGEMENT EMAILS
✓BRAND STORY EMAILS

◼️WHY IS EMAIL MARKETING SO IMPORTANT?

✓Email Marketing has larger reach
✓Email delivers your message
✓It is economic and cost effective
✓Email Marketing is easy to measure
✓It is personal and customisable
✓People engage with emails
✓It helps in brand awareness and generate traffic to your website

As a business, you simply can’t ignore or neglect email. If you look at the data, there are over 4 billion email users worldwide—that’s more than half of the world’s population! In 2022, the average ROI of email marketing was $36 for every $1 spent.


13/01/2023

◾WHAT IS CONTENT MARKETING?

Content Marketing is a strategy that consists of creation and distribution of quality content, with the aim of capturing the interest of your target audience and trying to convert them into customers.

◾EXAMPLES OF CONTENT MARKETING

✓Blogs
✓Newsletters
✓Podcasts
✓Social media posts
✓Emails
✓Videos

•Businesses with blogs get 67% more leads than other companies.

•72% of business to business (B2B) marketers say content marketing increases engagement and the number of leads they generate.

•88% of people credit branded videos for convincing them to purchase a product or service.

✓Increase online visibility
✓Generate more leads
✓Create brand awareness
✓Boost loyalty
✓Improve authority

◾HOW TO GET STARTED WITH CONTENT MARKETING

✓Identify your audience
✓Determine the right formats
✓Determine how you will distribute
✓Choose a sustainable schedule
✓Follow best practices

•Content Marketing is a great way to build trust and increase traffic to your site.



10/01/2023

WHAT IS SOCIAL MEDIA MARKETING?

Social media marketing is a form of digital marketing that uses social media apps as marketing tool.

These social media platforms enable brands to connect with their audience to:

•Build a brand

•Increase sales

•Drive traffic to a website

•Build a community of followers to share and engage with content.

Social media marketing happens most commonly on these social networking sites:

•Facebook

•Instagram

•LinkedIn

•Twitter

•Pinterest

•Tumblr

•Snapchat

Social media marketing is all about connecting your audience or customers and helping them understand your brand better.

08/01/2023

YOU NEED TO KNOW THESE 4 TYPES OF SEO STRATEGIES

WHITE HAT SEARCH ENGINE OPTIMIZATION:

The most effective way to improve your SEO ranking is to use white hat SEO techniques.You can use these tactics to help your site rank better on Google.

BLACK HAT SEARCH ENGINE OPTIMIZATION:

Search algorithms are exploited by black hat SEO techniques.Business use them as quick way to get results. People want instant gratification.

GREY HAT SEARCH ENGINE OPTIMIZATION:

Grey Hat SEO is between white hat and black hat SEO. This is not a bad technique,but it may not be for your site. Therefore this tactic falls into grey Hat SEO.

NEGATIVE SEARCH ENGINE OPTIMIZATION:

Negative SEO is used to hurt competitor's reputation . Companies use Grey and Black hat SEO to hurt competitors.These techniques decrease the ranking of a business.




08/01/2023



07/01/2023

WHY YOUR WEBSITE NEEDS SEARCH ENGINE OPTIMIZATION?

1:Gaining more traffic

2:Optimizing SEO is critical to branding.

3:SEO allows you to reach your target audience

4:Spend less on advertising

5:Reputation for business

07/01/2023


07/01/2023

WHAT IS SEO?

SEO stands for Search Engine Optimization. SEO is the process of improving a website or piece of content to rank higher on search engine results page (SERP) so that you can receive more traffic.

MAIN COMPONENTS OF SEO:

On-Page SEO:

On-Page SEO refers to all techniques that can be implemented to your website to improve your ranking in SERP (search engine results page).

Off-Page SEO:

Off-Page SEO refers to everything that can be done outside of your website to improve its visibility on web.

In short SEO is the process of growing a websites organic search traffic.

07/01/2023

WHAT ARE TOP 10 DIGITAL MARKETING TIPS?

1:Create a professional website.

2:Combine SEO and Content Marketing.

3:Have a visible presence on relevant social media platform.

4:Use the right Digital Tools.

5:Understand your business goals.

6:Make sure your website is Mobile friendly.

7:Create and grow an Email list.

8:Spend wisely on digital advertising.

9:Personalize your content.

10:Keep improving your digital marketing campaigns.

07/01/2023

WHAT ARE TOP 10 TYPES OF DIGITAL MARKETING?

1: Search Engine Optimization (SEO)

2: Pay Per Click (PPC)

3: Social Media Marketing (SMM)

4: Content Marketing

5: Email Marketing

6: Influencer/Affiliate Marketing

7: Online Advertising

8: Mobile Marketing

9: Viral Marketing

10: Video Marketing

05/01/2023

Why is digital marketing important for a business?

1:Cost effective than traditional marketing.

2:Easy to target customers globally and helps in engaging with them.

3:Digital marketing can increase your revenue.

4: Creates brand reputation and credibility.

5:It aids in strengthening relationship with clients via engaging content.

6:It can lead to exposure and more sales.

7: It increases your reach and it is cost effective.

8:Allows monitoring, analysis and optimization of campaign for better results.

05/01/2023

What exactly is digital marketing?

Digital marketing is the promotion of brands, products and services through digital channels such as social media,email, SEO and mobile apps.

It encompasses all the activities that takes place online.

Digital marketing is different from traditional marketing in many ways as it is cost effective, efficient and less time consuming.

Traditional marketing which uses medium such as television,radio, newspapers, billboards and magazines.

In a nutshell digital marketing refers to any marketing methods conducted through electronic devices.


02/01/2023

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