TZ Social Studios (2024)

30/01/2024

If you are a business owner who is afraid to invest or pay for marketing services when you are first starting out in your entrepreneurial journey, then you have to consider the following – if you have decided to start a business, and you have not planned for, or allocated any marketing budget, then how do you expect to get your business in the eyes of customers and start making sales? It’s impossible.

Sales and marketing go hand in hand. Getting your product or service in front of your customers is step one and that’s called marketing. The sales process follows after.

Before you can make a sale you need to start building an audience by investing in marketing. This can be done through both paid ads and organic marketing strategies. In some situations, paid ads are necessary, but for long-term audience building, organic marketing is the most effective way of growing a trusted following that genuinely cares about your product/service and invests in it.

Having a specialist build out marketing strategies for your business is not an expense, it’s an INVESTMENT.

If you have been thinking about investing in marketing services, but you are unsure what that might look like for your new business – we are only a DM away to answer all your questions! Every package, price and strategy varies on the client and their specific needs. We are flexible to work in the ways that benefit you and your business the most.

24/01/2024

Some ways we can work together to create the online presence of your dreams ☁️:

– Social Media Management
– Content Calendars
– Content Creation
– Email Marketing
– Virtual Assisting
– 1:1 Strategy Calls

If you’re unsure which service is the right one for you, we can help you decide once you hop on a discovery call with us. Link in bio. 🤍

23/01/2024

I remember when I used to sketch fashion outfits and draw models as a kid. I loved drawing even though I was not that great at it. I also sketched simple interior designs and found excitement in doing it.

But it never really clicked until this day that creative work is something I've always wanted to do. And no, I never worked in fashion or interior design, but I've always been drawn to both. And I think all this passion now translates into the work I do in social media marketing.

A lot of the work I do has a visually creative aspect to it. I love experimenting with designs and colours to bring clients their dream brand identity to life. Visual identities are my specialty, and my favorite to dive into!

If you are feeling a little lost on how to visually organize your social media, all of our monthly social media clients receive branded IG templates when they first start working with us. Not only that, but we update the templates as we go each month if you feel that you need more.

💌: Now accepting monthly clients starting February 2023. Link in bio to inquire or DM for more info.

21/01/2024

You might see my follower count and think "there is no way she can grow my social media channels."

But what you don't see is the countless hours I spend every day working on strategies, research, designs, emails, copywriting and much more to help my clients' social media channels grow.

A follower count has never been a good representation of a person's value or let alone their success. And this goes for any industry, not just for social media management.

What use are thousands of followers if none of them care about what you have to offer, let alone purchase from you? 🤔

Instead of focusing on a social media manager's follower count, focus on the quality of work they have created for their clients and the results they have achieved.

P.S. I still managed to be fully booked out with clients all year long in 2023, with less than a thousand followers on social media! 💭

💌: Now accepting new social media monthly clients DM for more info or email: [email protected]

19/01/2024

Investing in your business is also an investment in you! 🤍

It’s an investment because it allows you to get your TIME back.

Imagine if you could have your time back to focus on operations necessary for you to run your business without having to worry about your marketing presence online. No more DIY-ing your social media posts because they’re done and ready for you each week!

When you invest in social media management you start to:
☁️Increase your customer reach online
☁️Build a loyal audience by consistently showing up every week
☁️ Nurture relationships with customers who are not yet ready to buy and with time, turn them into paying customers
☁️Get your audience to trust you by consistently showing up online and showing them your unique value

If you’re ready to invest in yourself and your business in 2024, this is your sign!

Now accepting enquiries for social media monthly clients. DM for more info 💌

13/12/2023

You’re a business owner who wants more freedom, income, flexibility and fulfillment…

But you don’t know how to make it happen…

Product and service businesses based in Edmonton – we’ve created this service with YOU in mind!

Imagine a world where you have:

✨ A library full of professional photos to use for your website, social media, and local in-person events
✨ Cut, edited and ready to post high-quality reels each week
✨ A custom social media strategy that grows your audience each month
✨ Visually stunning social media posts
✨ Monthly consulting and strategy calls
✨ A content creator at your disposal for new launches and upcoming events in your business

Wondering if this service is the perfect fit for you? Let's see if this resonates! 👇🏼

✔️ You've got an incredible service/business, but articulating its essence and target audience is a challenge.

✔️ Professional photography and video are missing from your toolkit, resulting in inconsistent visuals.

✔️ The readiness to invest in your brand is there, but finding the right team feels like a hurdle.

✔️ Your business is on the rise, and it's time to level up, but the day-to-day demands leave little room.

We are offering ✨ 5 spots ✨ in our first round of brand packages, and applications are open until January 31!

Link in bio for rates or send a DM to either .socialstudios or with any questions and inquiries.

We can’t wait to support you as you make your dream business come to life!! 🥂

Feel free to tag an ambitious business owner who could benefit from this! 🚀

07/11/2023

This could be your feed…

If you worked with us ✨

Let us bring your vision to life by creating the grid of your dreams. 🫶🏻

―Monthly social media management packages include custom-made IG templates for your page along with brand photoshoots to help you kickstart your online presence.

Inquire today through the link in bio.

03/11/2023

A gift from me to you 🤍

✨ The IG Self-Audit Guide ✨

A complete beginner’s guide to creating an Instagram page that stands out!

I’m spilling the tea on all the things you need to watch out for if you want to create a brand that truly stands out.

Dive into this 11-page guide full of value and be ready to revamp your IG page with the latest strategies.

And yes, it's FREE! 😌 LINK IN BIO!

*This guide is intended for beginners and is meant to provide an overall understanding of how an optimized Instagram page should be organized. It's perfect for business owners who are just starting out on IG or have been on IG for some time now but feel a little lost and stuck with their page and overall social media strategy.

13/10/2023

The perfect match 🤍

Us + YOU ✨

At TZ Social Studios, we work closely with brands to create their dream feeds. We understand the way your customers feel about your brand speaks volumes about your marketing and we are here to help you portray exactly that – a blend of elegance and luxury that leaves a lasting impression.

We believe a visual strategy combined with captivating storytelling is the first step to attracting an audience that resonates with your brand.

Doors are open for new clients starting in January 2024. Schedule your free consultation today: https://tidycal.com/tzsocialstudios 🤍

03/10/2023

New website on the way ✨

With one year already gone by since I had my website built, I’m excited to be working on a new design for my website.

I’ve taken the last couple of months to reflect on the way I want to present myself online, the type of clients I want to work with, and really transition that into a website that represents my vision for the future of TZ Social Studios.

While I’m taking the time to craft my new webpage, I’m always available through DM, for any questions you may have! 🤍

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01/09/2023

Have an idea of how your social account should look but no time to execute on it?

You’re in the right place. 🤍

Our content creation package is perfect for busy business owners looking for help with creating aesthetically pleasing feed posts, IG stories, and reels/videos.

You provide the ideas (or also known as your content calendar), and we take care of the rest! The result? A curated feed based on your brand aesthetic.

This package differs from our content calendar package which only offers the initial research and ideas based on your industry.

Looking to take advantage of both our content creation and content calendar package? They are both included in our monthly social media management service, along with many other perks. Schedule a FREE discovery call to find out how we can help you grow on social media: https://tidycal.com/tzsocialstudios

23/08/2023

To my first client who took a chance on me:

THANK YOU!

This was someone who noticed my drive and willingness to learn as I was changing careers, gave me his full trust and as a result we were able to collaborate on a variety of projects, ranging from hospitality, lifestyle, real estate and even projects related to his own marketing agency.

I will preach this forever – when deciding to outsource work, look for people who love what they do and you will see it reflect in their work. The quality, the ideas and the ex*****on will be different than someone who is there just for the money.

Passion fuels purpose 🤍

21/08/2023

A common mistake I see business owners do in their marketing:

They focus on the features of their offering, instead of the benefits.

Features are great, but they don’t show your customer the OUTCOME of investing in your service/product.

Here’s what I mean:

If you’re someone who charges an hourly rate for your services, you might simply say:

“I charge hourly” – this would be the immediate feature of your offering.

But let’s say you wanted to tap into the emotions of your audience, you would instead want to say:

“You only pay for what you need” – directly tapping into your customers’ emotions and convincing them that their investment is worth it.

Here it is again: I charge hourly vs. You only pay for what you need.

An example of how your copywriting can really go a long way when you are trying to convey your messaging online.

I encourage you to have a look at how you write and try to swap any ‘features’ for ‘benefits’.

Drop a comment below if copywriting is something you consistently work on improving in your business!

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03/08/2023

Before you freak out about losing followers, read this:

Sometimes you need to let a few people go, to allow space for those who are better aligned with your vision and mission to come. You need to be strategic about your content and invest time into figuring out who your target audience is. Once you have both in place, stick to your content pillars, be consistent and the rest will follow.

If you are in need of some direction when it comes to your social media channels, I’m just a message away. 🤍

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28/07/2023

I often overthink my content and end up not posting for weeks…

Why?

Because before I create content I always ask myself, would this information be helpful to someone who has just landed on my page?

Am I helping my audience or am I trying to help my business?

With travelling for the past 2 months, I’ve had time to reflect on things I’ve learned in the past year of working for myself.

I want my page to not only be a hub for marketing resources but also a safe place for those who want to feel like they’re not alone in their entrepreneurial journey.

I wanted to keep this post short but here it goes – If you are just starting out in your business journey as a service provider, here are things I learned the past year that I wish I knew earlier that could be useful to you:

1️⃣ The extra work you do at the beginning of your journey will set you up for success later. Have your portfolio, proposals, contracts, and client portals ready to go.

2️⃣ Your network makes a big difference when it comes to landing clients and setting up long-term referrals. You need to make connections with people who will vouch for you.

3️⃣ Blocking off time to work on your own marketing is a must and will increase your growth and exposure in the long run. Stay on top of mind always.

4️⃣ You have to get over the fear of selling yourself and be proud of what you have to offer. It’s the best way to show your value and expertise.

5️⃣ You need to keep learning and advancing in your industry or there will always be someone who is one step ahead of you. Your prospects will choose them over you.

6️⃣ Practice good communication skills. There is nothing more convincing than someone who chooses their words wisely. The way you speak and present yourself is a true reflection and representation of your business.

7️⃣ Last but not least – Surround yourself with people who do similar work as you and understand your lifestyle. There is nothing worse than feeling alone in the process.

What has been your biggest lesson since you started your own business? Would love to hear your stories! 🤍
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26/07/2023

Our simple process of working together ✨

All you have to do is:
⚡️ Schedule a free discovery call through the link in bio – before the booking is confirmed, you will be prompted to pick a service from the available options
⚡️ You will then be asked 4 simple questions about your business
⚡️ If we find that we are a match after the discovery call, you will receive a proposal tailored to your budget and social media needs in the next 3-5 business days
⚡️ Final step: we begin working together 🤍

All clients that we work with are those we strongly feel connected to, in terms of vision and mission. We take the time to carefully pick who we choose to work with as we believe that we are involved in your business just as much as you. That is why we only work with brands we are passionate about. 🫶🏻

Ready to level up your social media game? Head over to the link in bio to schedule a discovery call today. Only commitment required on your end – simply attend the call and enjoy learning more about how we can help you grow!

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25/07/2023

I bet you’ll invest in a social media scheduler once you read this...

I always preach how important it is to use a post scheduler in your day-to-day social media operations. Here are my 4 favourite reasons why it’s worth the investment:

💡 Save time – with a social media scheduler, you can say goodbye to manual analytics and save time with automatically generated reports for you month-to-month.
💡 Analytics reports – analytics reports make it easier to study trends of what worked and what didn’t, and apply changes to your monthly content to focus on the posts that performed the best.
💡 Optimal posting times – a social media scheduler can provide you with accurate times of when your audience is most active so you can ensure your content is always visible to them.
💡 Consistency – investing in a scheduler provides you with the ability to stay consistent with your content as it is a lot less time-consuming than manual posting. Consistency in social media is KEY, without consistency it’s almost impossible to grow.

Even if you post 1-2 times a week, the generated reports you get from social media schedulers are so important for your growth. Study, study and apply! If you aren’t learning from what works and what doesn’t, your influence on social media will be short-lived.

Do you currently use a social media scheduler? If so, which one? Would love to hear your favourites! 🤍

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25/05/2023

If you feel confident to create your own content…

And you don’t yet feel ready to make the full investment in social media management, we have a service you can take advantage of:

✨Content Calendars ✨ – we’ll give you the ideas, you do the work!

Content calendars are perfect for any business owner who is:
-just starting out on social media
-confident in creating their own content
-needs consistent flow of content ideas month-to-month
-looking for a lower-cost investment

DM us if you’d like to chat more!

18/05/2023

You’ve seen this post before… But hear me out ✋🏻

Everyone is preaching storytelling and it’s for a reason:

✨ IT WORKS ✨

Why does it work? Storytelling evokes emotion.

💭 It helps us visualize the service or product better.
💭 It helps us understand not only the benefits but also shows us how others used it to their advantage.

Anyone can connect a story to their brand.

Some great brands that use storytelling: Nike, and Liquid Death (I’ve been obsessing over this Liquid Death as they literally sell just water, but they have gotten so far only due to being creative and investing a lot in their marketing).

3 Tips on how to use storytelling in your brand:
–Tell us why you started your business – what was your inspiration, was there a main motive behind it? Give us a story!
–Partner with someone in your industry and show your audience how this partnership relates to what you offer
–Share a story of a customer who used your product/service – what their life was before and life after using what you have to offer

Do you have any brands that you love that use storytelling? Let me know in the comments! 🫶🏻

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11/05/2023

Being new on social media is exciting but also terrifying… 🫣

You may feel that you need to dump all this info on your customers and expect that they will buy from you right away. I see this happening often with clients who feel impatient to sell on social, but they often don’t realize one thing:

NOBODY cares about your business in the beginning as much as you do.

💭 Imagine you walked up to a stranger on the street and you started pouring your life story out to them. Do you think that they would care? Chances are, the answer is no.

💡 Here is what you can do instead: Put out relevant content that people are interested in, really nurture them into getting to know you and your business, take your time to build a relationship with them and you will eventually start to build an audience who relates to your offer and is ready to buy.

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20/04/2023

We don’t gatekeep, so here is our updated list of services + PRICING! ⚡️

Most of our packages are customized to each client – feel free to contact us if you have any questions or want to combine 1 or more services into a single package!

All services offered:

–Social Media Management
–Content Calendar
–Content Creation
–Email Marketing
–Virtual Assisting
–1:1 Strategy Call
–Custom Packages

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31/03/2023

Customers care about themselves 🤫

Not YOU, or your business.

So if they land on your social page or website and notice you are always talking about yourself, your own accomplishments and not how your services will HELP them – there's a high chance you are losing them as potential clients!

Shift your focus to talk about the results you achieve, the feeling/experience your customer will have when they work with you, and you'll see an immediate difference in conversion.

Do you struggle with writing effective copy when it comes to your business? Comment below!

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24/03/2023

The glue to your marketing strategy: Email marketing ⚡️

Chances are that if you don’t have an email list, you are losing out on a large customer base.

With social media, we build trust and with email, we nurture!

Think about all the great offers you could showcase to your leads, while building a strong and well-trusted brand.

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06/02/2023

I frequently get asked, how do I grow on social media? 🤔

Social media growth strategies vary depending on your industry and the results you’d like to achieve.

Creating a strategy is easy, but executing it is hard. A lot of business owners are eager to learn what is the best way to grow, but when they hear the necessary steps to achieve the results they want, they often get discouraged.

You have to remember, with social media, there is no quick and easy fix – it takes patience, time and a lot of hard work to achieve the results you are looking for.

With that being said – if you’ve been thinking about outsourcing social media tasks to someone else, you’re in the right place! We are also offering free Instagram audits to any business that books a discovery call with us. Link in bio 🤍

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25/12/2022

I told myself I’d post more this month, but here I am lying to myself once again… Clients always come first ⚡️

Wishing you all Happy Holidays and a wonderful Christmas! 🎄🎅🏼

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02/12/2022

If you are struggling with building a presence on your socials and need help strategizing your content – I have 2 more spots available for social media management in the upcoming months. ✨

DM me or visit the link in my bio. 🌹

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28/11/2022

Stop focusing on perfection. 👀

Too many people don't start the business, don't take the course or miss out on opportunities because they wait to be an expert first.

The reality is most of us are winging it everyday and learning as we go. It's the only way for you to grow, but without trying you won't get anywhere..

So publish that reel and make the post even if it's not as perfect as you might think. Small progress is better than no progress. 🤍

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20/11/2022

Pay 👏🏻 attention 👏🏻 to 👏🏻 TikTok 👏🏻

If you want to be successful in social media marketing, you might need to learn a thing or two from TikTok.

I’ve compiled my top 3 picks if you are not already on TikTok to help you market your products and services better on other social media platforms – scroll through to find out more!

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12/11/2022

“If you are working on something that you really care about, you don’t have to be pushed. The vision pulls you.” — Steve Jobs

Have a great weekend everyone 🤍

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10/11/2022

Brands using UGC are winning. 👏🏻

It’s the reality — customers value opinions from regular people just like them, not influencers.

We can blame TikTok for becoming such a powerful engine, but really are we complaining?

This cost-effective and original way of marketing has taken off tremendously in the past few years.

Brands who aren’t jumping on this opportunity are missing out and those who already have – are now thriving! 🤯

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TZ Social Studios