12/08/2022
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Non-discrimination
To help maintain the integrity of Meta advertising, please review and accept our non-discrimination policy.
Meta's Advertising Policies prohibit advertisers from using our ads products to discriminate against individuals or groups of people. Ads are discriminatory when they deny opportunities to individuals or groups of people based on certain personal attributes such as race, ethnicity, national origin, religion, age, s*x, s*xual orientation, gender identity, family/marital status, disability or medical or genetic condition.
Our non-discrimination policy hasn't changed, but we've added examples about what it means for advertisers. While discrimination is prohibited, you may target ads to a specific audience based on known interests that align with the product or service you're advertising.
Acceptable ad targeting
Targeting an ad for a job at a clothing store to all individuals of eligible working age, regardless of gender
Ad discrimination
Targeting an ad for a job at a clothing store in a way to exclude women and discourage them from applying
While some of these examples are specific to U.S. advertisers, Meta's non-discrimination policy is a global policy. Since non-discrimination laws vary by region, be sure to comply with our policy and relevant laws in your location and the location you're targeting.
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You've certified that you:
Have reviewed and will abide by our Advertising Policies and all applicable laws
Will not use Meta Advertising for any wrongfully discriminatory practices
