Bold Brain

24/09/2024

24/09/2024

Pulling back the curtain and giving you a sneak peek into the initial weeks with a brand-new client!⁠
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Every single business that we partner with has to have a unique experience. While this process is a typical one, it can definitely shift depending on the client. We meet them where they’re at. ⁠
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Do you have any questions about the systems and processes we have in place back here? Happy to answer!⁠
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And if you’re ready to be one of these clients, we’d love to chat with you!⁠⁠⁠⁠

31/03/2024

How does the Explore page work??? 🤔

The algorithm tracks the users’ daily interactions to capture their interests and preferences. Considering this data, the system generates content, which is relevant to every individual user.

These posts are generated based on:

▪️ Posts that are fresh and see a lot of engagement
▪️ The types of content you regularly engage with
▪️ Accounts that you’re already following
▪️ The types of posts that see engagement from people you follow

Getting to the Instagram Explore page is a kind of an account promotion, without having to pay anything. It allows you to get seen in front of an entirely new, and TARGETED audience!

As you saw in this carousel, these clients reached up to a quarter of a million NEW people, thanks to the Explore page! 😲

We want to remind you of something, though! ⬇️

The Explore page isn’t the only way to see growth on your account! Virality doesn’t necessarily equate to money, so don’t put added pressure on yourself to hit those huge numbers!

Set realistic goals and anything above that is just a great bonus.

22/03/2024

Are you talking about yourself too much? ⁠
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Attempting to get them to know, like, and trust you - right? ⁠
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The know-like-trust method is a widely known concept in traditional marketing, and there is a time and place to tap into this method, but don’t let it be an excuse to talk about yourself too much. ⁠
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Don’t let your personal stories become your priority within your marketing. Not unless you can relate that personal story BACK to your audience. ⁠
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NOW. Before you start to disagree....we aren’t saying that you should never show a personal side to your business. ⁠
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What we are saying is that there is such a thing as TOO much personal if you’re a business trying to use social media as a legitimate marketing channel. ⁠
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On social media, you are speaking to people who don’t know they need your service or product yet. To effectively do this, you should have a message that resonates with THEIR lifestyle....not YOURS. ⁠
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If you have a personal story to share, do it! Just try to incorporate a main takeaway for your customer. They should walk away with something for THEMSELVES with every piece of content (stories not included). ⁠
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As always, there are exceptions to these ‘rules’ but, remember that you’re trying to tap into the desires of your customer. ⁠
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Ask yourself: ⁠
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▪️ How can your content relate to the everyday life of your average customer? What will make them smile, nod, or feel compelled to do something?⁠
▪️ How does your messaging solve a simple daily problem they have in their lives?⁠
▪️ Why is the caption you’re sharing important to them? What will they learn or feel? ⁠
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What do you think?

21/03/2024

Crickets in the comments? ⁠
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We can help you with that. 😉⁠
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Notice that we didn’t say ‘use automation’ for more comments! We recently saw a reel encouraging users to increase their engagement with automation. No. The use of automation should be to simplify your process and save you time. Having 1,000 comments on a post because you told them to comment on something below doesn’t count here. 😆 ⁠
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We’re all for automation when it’s necessary, but it doesn’t build a sense of community! REAL comments and interaction is what does that! ⁠
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What do you think? Do you like all of the automated comments?

18/03/2024

The most overlooked piece of your social media strategy? TIME. ⏰⁠
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You can’t just throw something together and expect it to work immediately.⁠
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Social media growth is an ongoing process. Hate to break it to you, but it won’t happen overnight. Keep working hard and be patient with seeing results. If it’s been a while and you’re still not seeing growth, it might be time to change things up!⁠
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Remember, growth is a marathon, not a sprint. 🏃⁠
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We want to know - how long has it taken you to start seeing results from your strategy??

15/01/2024

The real, real. ⁠
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What do you think? Agree?

15/01/2024

Engagement low?? 😔⁠
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Swipe through for a few of our foundational tips on how we increase our clients’ engagement! ⁠
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If you’re seeing a drop in interactions, try not to worry. It’s completely normal for engagement to ebb and flow with any given season. ⁠
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Our best advice is to consider your current expectations and make sure they’re realistic. Did you know the average engagement rate is typically less than 1.5%? If you’re expecting a 10% engagement rate on all of your content, it’s unrealistic! ⁠
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How has your engagement been looking low since before the holidays, or has it picked up?

14/01/2024

Content Pillars ARE NOT just educational, inspirational, and promotional content. 🤯⁠
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Content Pillars aren’t meant to be complicated, but unfortunately, they aren’t THAT straightforward either. ⁠
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Let’s build out a hypothetical situation. ⁠
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You’re an online store that sells humorous t-shirts and your target audience is millennial women in the midwest.⁠
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If you follow the parameters of educational, inspirational, and promotional you’re going to be in trouble. There’s only so much you can ‘educate’ your audience on in this instance, and we’re pretty certain inspirational content would just confuse them. 🤪⁠
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Now, this is an oversimplified example, but we think you get the idea. They have a unique customer journey, a unique target audience, and a unique value proposition as a business. That means they need unique content pillars. ⁠
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The purpose of Content Pillars is to keep your brand focused and intentional with your content marketing. It’s meant to push your customers through the buying experience, and those pillars help you do just that. ⁠
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Do you find content pillars to be overwhelming/confusing?

14/01/2024

Streamlined. Simple. Organized. ⁠
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After five years as an agency we’ve learned many things, but one of the biggest takeaways is to keep things SIMPLE. ⁠
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We don’t overcomplicate our process. Our clients want to see their content is the simplest and most organized way possible and this is how we deliver that. ⁠
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Any questions about our content creation workflow? Drop them below!

23/12/2023

🚀 Unleash the Power of Influencer Marketing!

Ready to elevate your brand to new heights? 🌟 Explore the dynamic world of influencer marketing and watch your business thrive! 🚀

✨ Why Choose Influencer Marketing?

🎯 Audience Reach: Connect with new audiences as influencers open the door to untapped markets, expanding your brand’s visibility.

🌐 Credibility Boost: Align your brand with trusted influencers to build credibility. Their endorsement fosters trust among their followers, making your products or services more appealing.

🤝 Engagement Excellence: Foster genuine connections with your audience. Influencers create engaging content that sparks conversations and encourages interaction.

📸 Creative Brilliance: Say goodbye to dull marketing! Influencers inject creativity into your brand by delivering captivating content that stands out in the digital landscape.

📈 Measurable Impact: Track the success of your campaign with ease. Detailed analytics allow you to measure performance and fine-tune your strategy for maximum impact.

Embark on a journey of effective collaboration and let influencers be your brand’s voice in the digital realm. 💼✨

08/12/2023

We’re looking at adding to our roster in the New Year! We have super limited capacity, but we’d love to meet you if you’re ready for more information! ⁠
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Here’s an inside look at our most popular social media management packages. ⁠
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Book a call with us today. If you have any questions, our DMs are open. 🤍⁠⁠⁠⁠⁠⁠

08/12/2023

Do you know how important website traffic is for your business? Let us help you understand: ⁠
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The more people see your site, the more potential customers you have. ⁠
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The number of visitors to your website becomes the number of opportunities your business has at giving an impression, generating qualified leads, sharing your brand and building relationships.⁠
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Website visitors are also a great way to capture emails from your customers or soon-to-be-customers. Email marketing is an incredible tool for conversions, repeat customers, and brand loyalty. ⁠
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Here’s the kicker.....If your marketing is a 10 and your website is a 2, you might be in trouble! If you’re serious about taking things to the next level, don’t neglect your website!⁠
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Have you checked your website numbers recently? Would you be happy to see 16,000 visitors on your site in just one month? ⁠⁠⁠⁠⁠⁠⁠

08/12/2023

Because in the end, it’s the full story that truly defines us, not just the highlights. 🤍⁠⁠⁠⁠⁠⁠⁠

03/10/2023

What's easier? B2B marketing or B2C marketing? ⁠
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Swipe to find out! 😉⁠
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We were recently asked about the differences between creating a social media strategy for these two types of businesses, and we thought it deserved an entire post! ⁠
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B2B (business-to-business) is a business model where conversions take place between two companies. ⁠
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B2C (business-to-consumer) is a business model where conversions take place between a company and an individual consumer.⁠
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We're sharing the key differences in social media marketing you may see, but remember - these are just generalizations! ⁠
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THERE ARE NO HARD AND FAST RULES. ⁠
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Did you find this helpful? We'd love to know! And if you have any questions about the differences, drop them below!

03/10/2023

TOP 5 METRICS FOR SOCIAL MEDIA ROI ⬇️⁠
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1. Website traffic⁠
2. Lead gen ⁠
3. Sales⁠
4. Engagement⁠
5. Brand awareness ⁠
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Fun fact. over 75% of our current roster has a main goal of website traffic for their organic social media. They are then funneling their customers to email or their website and tracking more KPIs from there. ⁠
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The most important thing to remember with social ROI is to have realistic expectations. If your brand is expecting to generate tens of thousands of dollars in sales just because you posted organically on Instagram (and didn't' optimize the rest of your conversion funnel), you will end up disappointed. ⁠
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Swipe for 3 ways to effectively measure your ROI and drop any questions you have below!

30/09/2023

We're keeping it REAL with you. Swipe to the end to see for yourself. 👀⁠
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OF COURSE we're going to brag about our client wins. When they win, we win. We're proud of that. But, one of our core values as a company is transparency, and that's not just a word we put on our website. WE MEAN THAT. ⁠
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Our clients have all seen months "in the red." It's part of the deal. It's normal, in fact. Your growth will ebb and flow. ⁠
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It isn't our job to ensure you have insane growth month over month, believe it or not. 😳 It IS our job to deliver A+ work and make sure that we're tracking the data every step of the way so that we can avoid continuously being in the red. ⁠
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We're happy to see such great results and we want to see them with every single client, but that's not the reality every single month...and that's the TRUTH. ⁠
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If you're ready to be supported by an agency that is going to be 100% transparent with you, 100% of the time....reach out. We're ready to help you. 🤍

29/09/2023

We said what we said. ⁠
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Do you agree with these or not so much?

29/09/2023

If you’re getting low engagement, remember these platforms are FREE for you to market your business to the entire world. FREE.⁠
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These platforms do have ‘rules’ that help your performance and if you want to complain about those rules, that’s totally cool. BUT, you need to recognize that you get the opportunity to market your business for FREE on this app and that might mean you need to put in the freaking WORK and play by their rules.⁠
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Showing up every day doesn’t guarantee anything. Nothing worth having comes easy (as cheesy as that sounds).⁠
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Build the strategy. Show up more. Show up differently. Take a stance. Step outside your comfort zone. Invest where necessary. It’s different for everyone, whatever it is. But it’s the SAME in that we all need to put in the work.⁠
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What do you think?