07/01/2025
Some of the most important elements that go into a successful social media:
1️⃣ Strong Business Goals
Without business goals, you have no social media direction.
Your content strategy and tactics on social media should be directly related to your BIZ goals.
2️⃣ Framework
Content Framework (themes, pillars, buckets, categories.... call them what you’d like.) It’s important to have a framework for which your content strategy is built on. If you have a lack of focus, your audience can sense that - it feels uncertain, confusing and sporadic.
3️⃣ Brand messaging
Don’t overthink this. How does your business express themselves on social media? Be sure you have a clear, unique, and relatable tone of voice.
4️⃣ Highly engaging content
Often times, this is called “sticky content.” Your social media should have content that is sure to get great engagement every time. Popular ideas are tweets, memes, timely topics, puppy photos, etc. As always, make sure your sticky content is relevant to your industry.
There are several more elements to success on social, but this caption is getting long. 😉
In a nutshell, it’s never the algorithms fault. Shadow ban’s aren’t real. If you’re struggling, it’s because your entire strategy needs to be tweaked somewhere. Go back to the framework and start building!
And if you need help building that framework, it’s time to check out our signature course, Content Strategy Blueprint™ This course gives you instant access to FIVE in-depth lessons about you can build your unique and custom content strategy.
📱 Comment “CONTENT” and we’ll send you more information on Content Strategy Blueprint™ in your DM’s!
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