Rembrand. Digital agency

03/10/2022

03/10/2022

Our team decided that now is not the time to withdraw into ourselves. It is better to share emotions with others in order to feel that you are not alone. We also want to tell you how we deal with stress, including work and household stress.
We suggest you replenish our “piggy bank” of recommendations.

24/08/2022

"To understand is to feel."

Our team is always interested in a deep understanding of the client and his products.
📝Often, in addition to briefs and interviews, we practice joint workshops.
What is their use?

— They help to establish closer ties between the customer and the project team.
— Give the chance to work to a big group of people in one information field.
- Help to solve communication problems.
- They give the opportunity to "touch" the product and service in order to feel them.

This summer, we held a workshop for our regular customers, the international company SEB Groupe.
SEB Groupe is a world leader in the household appliances and utensils market, known for its brands Tefal, Moulinex, WMF and others.

For two days, two teams of about 130 people online and offline worked enthusiastically to make our joint projects more successful.

First, SEB representatives helped Rembrand deepen their knowledge of their brands, giving them the opportunity to try the products by themselves and evaluate their unique properties.

Then the Rembrand team shared their experience and held a workshop on the basics of digital content. Participants practiced their skills in Figma, creating designs for meeting rooms and recreation areas in the SEB office.

Joint workshops opened up new opportunities for interaction. Now the two teams have become a little closer to each other, what has already had a positive impact on the overall results and their assessment.

17/08/2022

What are the ESG-principles, and why are they important?

Sustainable business development according to these principles is based on:

– Responsible attitude to nature (E-environment)

– Social responsibility (S-social)

– Quality of corporate governance (G-governance)

Implementation of ESG-principles in a strategy of forming business is a key to its success in a changing world.

15/08/2022

Creating a logo is an almost intimate matter between the customer and the contractor. But not when it is a battle of logos for a non-existent product on the market, and even as a part of the internal activity of the Rembrand team.

In a busy schedule between creating digital-advetisement and offline-ads, our designers found time to compete - to come up with a logo for Kombinera - bottled water with lots of healthy minerals.

Violent marketers proposed the same brief for everyone, which differed only in the style of the future logo: character*, lettering, the use of images of cohesion, unification, round shapes, waves, etc.

The main requirement is to create a new, competitive, light, memorable visual image that will help Kombinera enter the market and win its share.

Teams of managers, designers and copywriters first worked on the creation of logos, and then defended their products during an online meeting. What happened - judge for yourselves. Choose the best logo, put likes!

*The last team received the task of creating a logo with a character. They have done deep and long analytical research before creating the logo, but still have managed to show a graphic prototype of how it will look like in the future in digital format. But this work is worthy of attention!

03/08/2022

Rembrand has a very friendly and professional team. We can't wait to introduce all of its members to you.

Today, Project Manager, Lyudmila Akoeva, tells about her work:

— For more than two years I have been working at Rembrand as a project manager. I got on the team by chance, and I am thankful to this occasion.

Work no longer seems to be something imposed from outside, necessary for survival. It has become a part of life that you can enjoy.

— Exciting projects, unusual tasks, immersion in new spheres of the digital industry make every day different from the previous one. And this change, this diversity, to some extent, can be called my driving force, leading to new horizons and growth above myself.

- The benefits of newfound skills and knowledge from different areas help me with solving even the most ordinary, everyday problems.

In general, project management is a very useful thing. The sooner you understand this, the easier it will be to move on, because being able to manage your time, separate and organise different spheres of your life, you can establish not only work activities, but also take the time and energy for your personal stuff and hobbies.

29/07/2022

High quality - high praise!

In 2021, the Rembrand team successfully completed an order to develop a landing page, rich-content and banners for a new product of the WMF brand - the Profi Plus Perfection electric grill.

We prepared first versions of rich-content and landing layouts in just a few working days. Then we carefully worked out the texts and layout. We drew all the design elements, down to the pictograms, calibrated every detail, including from the point of view of user experience.

It was important to emphasise the premium value of the brand, so we chose a dark color palette and strict structural solutions.

One of the key points of the landing page was the block with technical characteristics, where we schematically illustrated the product. Moreover, we made a juicy block with recipes to visually show customers the possibilities of the grill.

All this was created in the conditions of constant coordination with the Russian and global head offices.

The main result of our work was the «Best practice» evaluation from the global office of SEB Group, which confirms the high level of competence of the Rembrand team.

20/07/2022

Rembrand designer, Dmitry Agapov has prepared a short list of design trends for the near future.

We propose you discussing it.👇

08/07/2022

Our clients often come to us with tasks concerning localization of global advertising materials for the CIS & EMEA markets.
Localization is not just about translation. Our specialists adapt texts for product interfaces, modify the product itself or its components, change logo if the product is released on a new market under a different brand.
We often go beyond a simple translation, because localization is also about building trust. We make sure that the product meets the needs of consumers, fits into their lifestyle, resonates with their values.
Such adaptation lets us increase not only recognition and loyalty to the brand, but also helps to create demand and, ultimately, increase sales and conversion.

05/07/2022

We continue to interview our colleagues and ask them why they chose to work at Rembrand.

Today our Project Manager, Anna Kovaleva, is "at the microphone".

— I work here because of new people, different people that work at Rembrand.

— We work with companies of global scale. Partnership with such companies is always very exciting! They have a different approach to work by definition, the type of work is ONLY B2B.

— A big plus is a convenient schedule, remote work and a familiar work format.

— It is also very important to me to communicate with good and interesting people, who, like me, are interested in getting things done.

— If there are any difficulties, colleagues who understand the essence of difficult moments, will always support me and help me.

If you see yourself in our team, contact us.

29/06/2022

23/06/2022

Rembrand’s 7 Lucky Numbers

🔹 6 years of presence in the market.

🔹 Approximately 40 global brands from various product categories and 20 retailers trust our expertise.

🔹 We solve more than 2000 various tasks annually to help grow our partners’ and clients’ e-businesses.

🔹 4 interesting projects: a streaming service for the Mariinsky Theatre, “Pampers the First Moments” service for a Pampers and “Malyshariki” collaboration, a promo campaign for “Carousel” store chain supporting WWF, as well as a convenient and modern platform for ecommerce in the B2B sector.

🔹 41 – the most gratifying number. That's how many brave and confident professionals are currently working at Rembrand.
Among them – motion, UX/UI and graphic designers, project and social media managers, copywriters, HTML coders. As well as back office staff.

🔹7 time zones where our team members live. Our employees work all over the world and are not tied to the office.

🔹 24/7 – we strive for such accessibility. We easily adapt to the work schedules of our clients and partners and we are in touch even on weekends.

15/06/2022

In our regular feature “Rembrand Inteview” our team members talk about our company and cover current topics.
Our designer, Dmitry Agapov, is the first to come under the spotlight.

— We are on the same wavelength here, at Rembrand. In our team, a lot of things are built on trust and some kind of intuitive connections. I like it. And it is really great (and at the same time surprising — considering that we all are in different cities) that it doesn't affect the workflow.

— The most important thing for me in my job at Rembrand is interesting tasks that give great opportunities for experiments and self-development. If desired, one can really grow professionally while working.

— Before the recent events I would say that the most difficult thing is a large number of monotonous tasks and short deadlines. Today, the hardest part is to self-organize and self-motivate. In the first case it helps to delegate, in the second – our team’s Zoom meetings (it is really great and important that everyone is focused and stays optimistic), and also — our internal projects.

09/06/2022

Project Obstructions – an initiative created by designer and Rochester Institute of Technology associate professor Mitch Goldstein. The project is inspired by a Lars von Trier documentary in which the filmmaker challenged poet and director Jørgen Leth to make the same film five times, using different limitations. Goldstein’s own Obstructions exercise challenges creatives to make work under a set of considerations, randomly generated via his website, and then share the results online.

We are offering to you: http://mitchgoldstein.com/obstructions/index.html

The source of information: https://www.creativereview.co.uk/dionne-kitching-illustration-play/

I’m Mitch Goldstein, and I teach art and design at Rochester Institute of Technology. This is a small website about making and creative practice.

02/06/2022

Rembrand is a full-stack agency with a focus on e-commerce and digital transformation.

We develop strategies, advertising campaigns and create digital content for global brands.

Here we will share our experience.